• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • V

    Vanderbilt University

    Hot Topics in Criminal Justice

    Skills you'll gain: Criminal Investigation and Forensics, Social Justice, Legal Proceedings, Social Sciences, Policy Analysis, Disabilities, Mental Health Diseases and Disorders, Law, Regulation, and Compliance, Cultural Diversity, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    195 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    Evaluación educativa

    Skills you'll gain: Peer Review, Program Evaluation, Patient Evaluation, Surveys, Qualitative Research, Instructional and Curriculum Design, Education Software and Technology, Health Assessment, Teaching, Psychological Evaluations, Curriculum Development, Simulations, Curriculum Planning, Education and Training, Clinical Assessment, Case Studies, Student-Centred Learning, Higher Education, Instructional Strategies, Survey Creation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    864 reviews

    Beginner · Specialization · 3 - 6 Months

  • Y

    Yale University

    America's Unwritten Constitution

    Skills you'll gain: Case Law, Court Systems, Legal Proceedings, Legal Research, Policy Analysis, Law, Regulation, and Compliance, Political Sciences, Civil Law, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    284 reviews

    Mixed · Course · 3 - 6 Months

  • U

    University of Pennsylvania

    Arts and Culture Strategy

    Skills you'll gain: Risk Management, Organizational Structure, Organizational Strategy, Strategic Leadership, Art History, Organizational Effectiveness, Customer Analysis, Market Opportunities, Organizational Leadership, Strategic Communication, Stakeholder Communications, Liberal Arts, Fundraising, Target Audience, Value Propositions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    233 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Houston

    Powerful Tools for Teaching and Learning: Digital Storytelling

    Skills you'll gain: Storyboarding, Storytelling, Digital pedagogy, Content Creation, Video Editing, Multimedia, Photo Editing, Scripting, Peer Review, Music

    4.5
    Rating, 4.5 out of 5 stars
    ·
    244 reviews

    Beginner · Course · 1 - 3 Months

  • P

    Politecnico di Milano

    Smart Teaching and Learning with AI

    Skills you'll gain: Blended Learning, Pedagogy, Large Language Modeling, Digital pedagogy, LLM Application, Instructional Design, Learning Strategies, Education Software and Technology, Interactive Learning, Educational Materials, AI Personalization, Innovation, Differentiated Instruction, Lifelong Learning, AI Enablement, Human Learning, Solution Design, Adult Learning Principles, Prompt Engineering Tools, Artificial Intelligence

    4.9
    Rating, 4.9 out of 5 stars
    ·
    884 reviews

    Beginner · Specialization · 3 - 6 Months

  • V

    Vanderbilt University

    ChatGPT: Master Free AI Tools to Supercharge Productivity

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, ChatGPT, Generative AI, LLM Application, Productivity, AI Personalization, AI Enablement, OpenAI, Artificial Intelligence, Large Language Modeling, Anthropic Claude, Expense Management, Productivity Software, Creativity, Verification And Validation, Communication, Planning, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Y

    Yale University

    The Science of Well-Being

    Skills you'll gain: Growth Mindedness, Health And Wellness Coaching, Behavioral Health, Positive Behavior Support, Goal Setting, Cognitive Behavioral Therapy, Resilience, Psychology, Social Skills, Mindfulness

    4.9
    Rating, 4.9 out of 5 stars
    ·
    40K reviews

    Mixed · Course · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    Los gobiernos locales como actores internacionales

    Skills you'll gain: Public Policies, International Relations, Political Sciences, Policy Development, Policy Analysis, Advocacy, Governance, Diplomacy, Community Development, Professional Networking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    965 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    Utrecht University

    Understanding child development: from synapse to society

    Skills you'll gain: Child Development, Human Development, Speech Language Pathology, Developmental Disabilities, Systems Thinking, Pediatrics, Research, Neurology, Cultural Diversity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    515 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidad de Chile

    Competencias Laborales: Perfiles, Evaluación y Capacitación.

    Skills you'll gain: Job Analysis, Developing Training Materials, Performance Appraisal, Job Evaluation, Training and Development, Employee Performance Management, Program Evaluation, Case Studies, Employee Surveys, Process Mapping

    4.4
    Rating, 4.4 out of 5 stars
    ·
    431 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Measure and Monitor Brand Presence Online

    Skills you'll gain: Marketing Automation, Lead Generation, Customer Relationship Management (CRM) Software, Brand Awareness, Sales Pipelines, Web Analytics, Customer Acquisition Management, Marketing Operations, Marketing Effectiveness, Social Media, Branding, Performance Analysis, Social Media Management, Brand Management, Business Metrics, Data Capture, Market Research

    Beginner · Course · 1 - 4 Weeks

1…737475…496

In summary, here are 10 of our most popular social media marketing courses

  • Hot Topics in Criminal Justice: Vanderbilt University
  • Evaluación educativa: Universidad Nacional Autónoma de México
  • America's Unwritten Constitution: Yale University
  • Arts and Culture Strategy: University of Pennsylvania
  • Powerful Tools for Teaching and Learning: Digital Storytelling: University of Houston
  • Smart Teaching and Learning with AI: Politecnico di Milano
  • ChatGPT: Master Free AI Tools to Supercharge Productivity: Vanderbilt University
  • The Science of Well-Being: Yale University
  • Los gobiernos locales como actores internacionales: Universidad Nacional Autónoma de México
  • Understanding child development: from synapse to society: Utrecht University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok