• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Empathy, Data, and Risk

    Skills you'll gain: Data Visualization, Data Visualization Software, Empathy, Tableau Software, Risk Analysis, Data-Driven Decision-Making, Data Analysis, Risk Management, Empathy & Emotional Intelligence, Stakeholder Analysis, Business Risk Management, Human Centered Design, Decision Making, User Research, Risk Control, Behavioral Economics, Psychology

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Recognizing Team Members

    Skills you'll gain: Recognizing Others, Leadership Development, Professional Development, Team Motivation, Team Leadership, Team Management, Self-Awareness, Emotional Intelligence, Employee Engagement, Open Mindset, Storytelling, Mindfulness

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Advanced Strategies for Sustainable Business

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Sustainability Reporting, Environmental Social And Corporate Governance (ESG), Performance Measurement, Strategic Partnership, Sustainability Standards, Business Strategies, Business Leadership, Organizational Strategy, Business Ethics, Goal Setting, Key Performance Indicators (KPIs), Human Capital, Stakeholder Engagement, Brand Management, Employee Engagement, Systems Thinking, Supply Chain Management, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Sports Marketing Strategies & Innovation

    Skills you'll gain: Event Planning, Customer Engagement, Marketing, Storytelling, Marketing Strategy and Techniques, Corporate Strategy, Global Marketing, Brand Management, Strategic Communication, Digital Marketing, Sustainability Reporting, Contract Management, E-Commerce, Customer experience improvement, Virtual Teams, Augmented and Virtual Reality (AR/VR), Game Theory, Blockchain, Cross Platform Development, Influencing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Creating a Differential Competitive Advantage -Jagdish Sheth

    Skills you'll gain: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Marketing, Digital Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Market Dynamics, Business Strategy, Business

    3.7
    Rating, 3.7 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    Gestão estratégica de marcas

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Strategic Marketing, Organizational Strategy, Performance Measurement, Customer Retention, Marketing Strategies, Marketing, Communication Strategies, Key Performance Indicators (KPIs), Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Lecturio

    Psychology and Sociology

    Skills you'll gain: Health Disparities, Psychosocial Assessments, Psychiatric And Mental Health Nursing, Nursing Care, Social Sciences, Stress Management, Social Determinants Of Health, Psychology, Sociology, Psychological Evaluations, Patient Education And Counseling, Mental and Behavioral Health, Cultural Responsiveness, Behavioral Health, Human Development, Cultural Diversity, Human Learning, Empathy & Emotional Intelligence, Learning Theory, Neurology

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    D

    Duke University

    Beginning Llamafile for Local Large Language Models (LLMs)

    Skills you'll gain: LLM Application, Large Language Modeling, Model Deployment, Embeddings, Application Programming Interface (API), Restful API, Natural Language Processing, Command-Line Interface, Machine Learning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Course 1: Introduction to Digital Experience and Ecommerce

    Skills you'll gain: Adobe Experience Manager, E-Commerce, Business-To-Consumer, Digital Transformation, Project Implementation, Solution Delivery, Program Implementation, Needs Assessment, Business Requirements, Technical Consulting, Customer experience strategy (CX), Business Analysis, Case Studies, B2B Sales

    4.1
    Rating, 4.1 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidades Anáhuac

    Psicología Positiva: La Ciencia de la Felicidad

    Skills you'll gain: Optimism, Resilience, Personal Development, Self-Awareness, Psychology, Mindfulness, Positive Behavior Support, Human Development, Stress Management, Emotional Intelligence, Mental Concentration

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Content Strategy

    Skills you'll gain: Content Strategy, Content Marketing, Content Performance Analysis, Web Content, Social Media Content, Paid media, Digital Content, Marketing Strategies, Content Creation, Email Marketing, Copywriting, Search Engine Optimization, Digital Advertising, Business-To-Consumer, Target Audience, Key Performance Indicators (KPIs), Customer Engagement, B2B Sales

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    H

    Hebrew University of Jerusalem

    Sex from Molecules to Elephants

    Skills you'll gain: Biology, Life Sciences, Molecular, Cellular, and Microbiology, Molecular Biology, Anatomy, Anthropology, Environmental Science, Cell Biology, Taxonomy, Microbiology, Physiology

    Beginner · Course · 1 - 3 Months

Searches related to consumer behavior

market research and consumer behavior
firm level economics: consumer and producer behavior
the power of markets i: the basics of supply and demand and consumer behavior
1…727374…89

In summary, here are 10 of our most popular consumer behavior courses

  • Empathy, Data, and Risk: University of Illinois Urbana-Champaign
  • Recognizing Team Members: Automatic Data Processing, Inc. (ADP)
  • Advanced Strategies for Sustainable Business: University of Colorado Boulder
  • Sports Marketing Strategies & Innovation: Real Madrid Graduate School Universidad Europea
  • Creating a Differential Competitive Advantage -Jagdish Sheth: Kennesaw State University
  • Gestão estratégica de marcas: Tecnológico de Monterrey
  • Psychology and Sociology: Lecturio
  • Beginning Llamafile for Local Large Language Models (LLMs): Duke University
  • Course 1: Introduction to Digital Experience and Ecommerce: Adobe
  • Psicología Positiva: La Ciencia de la Felicidad: Universidades Anáhuac

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok