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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


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    I

    IE Business School

    Foundations of Strategy

    Skills you'll gain: Competitive Analysis, Business Strategy, Economics, Market Dynamics, Business Economics, Strategic Thinking, Market Analysis, Strategic Planning, Strategic Marketing, Resource Management, Business Process

    4.8
    Rating, 4.8 out of 5 stars
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    205 reviews

    Beginner · Course · 1 - 4 Weeks

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    LearnKartS

    Google Analytics Course: Track, Analyze & Grow

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Looker (Software), Real Time Data, Analytics, Google Ads, Data Analysis, Customer Insights, Target Audience, Marketing Strategies, Performance Analysis, Customer Retention, E-Commerce

    Beginner · Course · 1 - 4 Weeks

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    U

    University of Pennsylvania

    Philosophy of Science

    Skills you'll gain: Scientific Methods, Science and Research, Research, Experimentation, Research Methodologies, Research Design, Data Collection, Peer Review, Simulations, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
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    253 reviews

    Intermediate · Course · 1 - 4 Weeks

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    U

    University of London

    Corporate Strategy

    Skills you'll gain: Corporate Strategy, Business Strategy, Mergers & Acquisitions, Strategic Decision-Making, Growth Strategies, New Business Development, Business Valuation, Organizational Structure, Market Opportunities, Resource Allocation, Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    2.8K reviews

    Beginner · Course · 1 - 4 Weeks

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    R

    Real Madrid Graduate School Universidad Europea

    Fueling Champions: Applied Sport Nutrition for Football

    Skills you'll gain: Nutrition and Diet, Sports Medicine, Clinical Nutrition, Nutritional Assessment, Nutrition Counseling, Exercise Science, Rehabilitation, Meal Planning And Preparation, Athletic Training, Performance Analysis, Performance Reporting, Load Balancing

    Beginner · Course · 1 - 4 Weeks

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    B

    Board Infinity

    Strategic Product Management

    Skills you'll gain: Design Thinking, Technical Product Management, Product Management, Product Lifecycle Management, Agile Methodology, Product Development, Go To Market Strategy, New Product Development, Data Visualization Software, Market Analysis, Target Market, Competitive Analysis, Data Analysis, Microsoft Excel, Cross-Functional Collaboration

    Beginner · Course · 1 - 4 Weeks

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    U

    Universidade Estadual de Campinas

    Saúde Baseada em Evidências

    Skills you'll gain: Health Equity, Health Assessment, Health Disparities, Health Care, Health Policy, Research, Health Systems, Public Health, Program Evaluation, Investigation, Clinical Research, Research Design, Scientific Methods, Research Methodologies, Peer Review, Statistical Analysis

    4.9
    Rating, 4.9 out of 5 stars
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    1.5K reviews

    Beginner · Course · 1 - 3 Months

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    T

    The University of Edinburgh

    Philosophy, Science and Religion: Science and Philosophy

    Skills you'll gain: Research, Scientific Methods, General Science and Research, Biology, Cultural Diversity

    4.5
    Rating, 4.5 out of 5 stars
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    1.1K reviews

    Beginner · Course · 1 - 3 Months

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    O

    O.P. Jindal Global University

    Social Psychology

    Skills you'll gain: Social Sciences, Psychology, Social Skills, Social Justice, Empathy & Emotional Intelligence, Interpersonal Communications, Emotional Intelligence, Critical Thinking

    Build toward a degree

    Beginner · Course · 3 - 6 Months

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    U

    University of Illinois Urbana-Champaign

    Strategic Innovation: Building and Sustaining Innovative Organizations

    Skills you'll gain: Strategic Decision-Making, Team Management, Technology Strategies, Strategic Thinking, Business Modeling, Innovation, Product Lifecycle Management, Business Strategy, New Product Development, Intellectual Property, Value Propositions, Competitive Analysis, Market Dynamics, Case Studies, Creativity

    4.8
    Rating, 4.8 out of 5 stars
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    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

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    J

    Johns Hopkins University

    Principles of fMRI 1

    Skills you'll gain: Magnetic Resonance Imaging, Medical Imaging, Research Design, Image Analysis, Experimentation, Neurology, Data Preprocessing, Statistical Analysis, Statistical Modeling, Statistical Inference, Statistics

    4.6
    Rating, 4.6 out of 5 stars
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    848 reviews

    Beginner · Course · 1 - 4 Weeks

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    C

    Coursera

    Next-Gen Brand Management

    Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Strategy, Branding, Brand Marketing, Logo Design, Social Media, Social Media Strategy, Social Media Campaigns, Target Audience, Social Media Marketing, Style Guides, AI Personalization, Email Marketing, Data Presentation, Digital Marketing, Generative AI, Marketing Analytics, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
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    1.7K reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • Foundations of Strategy: IE Business School
  • Google Analytics Course: Track, Analyze & Grow: LearnKartS
  • Philosophy of Science: University of Pennsylvania
  • Corporate Strategy : University of London
  • Fueling Champions: Applied Sport Nutrition for Football: Real Madrid Graduate School Universidad Europea
  • Strategic Product Management: Board Infinity
  • Saúde Baseada em Evidências: Universidade Estadual de Campinas
  • Philosophy, Science and Religion: Science and Philosophy: The University of Edinburgh
  • Social Psychology: O.P. Jindal Global University
  • Strategic Innovation: Building and Sustaining Innovative Organizations: University of Illinois Urbana-Champaign

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Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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