Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Coursera
Skills you'll gain: Brand Strategy, Marketing Effectiveness, Brand Awareness, Marketing Planning, Strategic Marketing, Brand Management, Marketing Strategies, Business Priorities, Campaign Management, Marketing Analytics, Market Analysis, Strategic Planning, Key Performance Indicators (KPIs), Stakeholder Communications
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, Prospecting and Qualification, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Deep Learning, Marketing Collateral
Intermediate · Specialization · 1 - 3 Months

University of Virginia
Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, Technology Strategies, Innovation, Creativity, Product Lifecycle Management, Strategic Thinking, Product Improvement, Case Studies, Information Technology, Business Strategy, Business Analysis, Leadership and Management, Marketing, Storytelling
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Design Reviews, Web Content Accessibility Guidelines, Mobile Development, User Story, Persona (User Experience), Interviewing Skills, Applicant Tracking Systems
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Database Design, Data Wrangling, Shiny (R Package), Ggplot2, Data Visualization Software, Data Visualization, Relational Databases, Statistical Visualization, Interactive Data Visualization, Statistical Analysis, Dashboard, Big Data, Data Analysis, Microsoft Excel, Data Presentation, Analytical Skills, Data Manipulation, Web Scraping
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, ChatGPT, Generative AI, LLM Application, Productivity, AI Personalization, AI Enablement, OpenAI, Artificial Intelligence, Large Language Modeling, Anthropic Claude, Expense Management, Productivity Software, Creativity, Verification And Validation, Communication, Planning, Marketing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Project Management Life Cycle, Change Management, Project Management, Organizational Structure, Generative AI Agents, Project Planning, Organizational Skills, Agile Methodology, Waterfall Methodology, Cross-Functional Collaboration, Strategic Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Literacy, AI Enablement, Data Mining, AI Product Strategy, Big Data, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Data-Driven Decision-Making, Business Strategy, Business Process Automation, Data Architecture, Artificial Intelligence, Data Collection, Deep Learning, Leadership
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Content Performance Analysis, Marketing Analytics, Business Intelligence, Paid media, Performance marketing, Key Performance Indicators (KPIs), Campaign Management, Social Media Marketing, HubSpot CRM, Social Media Management, Digital Marketing, Google Ads, Marketo, Marketing Automation, Email Marketing, Value Propositions, Canva (Software), Content Creation, Web Analytics, Marketing Strategies
Beginner · Professional Certificate · 3 - 6 Months
University of California, Davis
Skills you'll gain: Keyword Research, Search Engine Optimization, Persona Development, Search Engine Marketing, Content Creation, Social Media Strategy, Web Analytics and SEO, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Target Audience, Data Analysis, Digital Media Strategy, Analytics, Branding, Target Market, Forecasting, Content Development and Management, Content Marketing
Beginner · Specialization · 3 - 6 Months

Northwestern University
Skills you'll gain: Social Media, Social Media Marketing, Target Audience, Social Media Strategy, Digital Transformation, Professional Networking, Marketing Strategies, Social Network Analysis, Market Analysis, Real Time Data
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Campaigns, Social Media Content, Social Media Strategy, Digital Marketing, Calendar Management, Performance Analysis, Customer Relationship Management (CRM) Software, Customer Relationship Management, Content Development and Management, Customer Insights, Web Analytics, Content Strategy, Scheduling, Target Audience, Marketing Communications, Persona Development, Analytics, Market Data
Beginner · Course · 1 - 3 Months