Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

University of Maryland, College Park
Skills you'll gain: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Customer Engagement, Marketing Effectiveness, Digital Marketing, Social Media Campaigns, Business-To-Consumer, Cross-Channel Marketing, AI Personalization, Data Ethics, Marketing Strategies
Intermediate · Specialization · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Image Analysis, Scalability, Digital Signal Processing, C and C++, Distributed Computing, Computer Graphics, Data Processing, Performance Tuning, Hardware Architecture, Algorithms
Intermediate · Course · 1 - 3 Months

Illinois Tech
Skills you'll gain: Leadership and Management, People Management, Team Leadership, Organizational Change, Decision Making, Cultural Diversity, Conflict Management, Business Leadership, Team Management, Leadership, Virtual Teams, Cultural Sensitivity, Organizational Structure, Diversity and Inclusion, Influencing, Human Resource Strategy, Business Ethics, Negotiation, Innovation, Business Communication
Build toward a degree
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Biological Engineering, Markov Model, Molecular Biology, Biotechnology, Bioinformatics, Simulation and Simulation Software, Mathematical Modeling, Engineering Analysis, Mathematical Software, Electrical Engineering, Engineering Design Process, Simulations, Biochemistry, Computational Thinking, Failure Analysis, Differential Equations, Cell Biology, Hazard Analysis, Technical Design, Chemical Engineering
Build toward a degree
Intermediate · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing, Marketing Channel, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Product Development, Consumer Behaviour, New Product Development, E-Commerce, Price Negotiation, Innovation
Beginner · Course · 1 - 4 Weeks

O.P. Jindal Global University
Skills you'll gain: Research, Psychology, Mental Health Diseases and Disorders, Scientific Methods, Human Learning, Human Development, Learning Theory, Culture, Biology, Ethical Standards And Conduct, Case Studies, Statistical Analysis
Build toward a degree
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Digital Marketing, Performance marketing, Marketing Analytics, Key Performance Indicators (KPIs), Consumer Behaviour, E-Commerce, Target Market, Customer Insights, Market Analysis, Data Analysis, Unsupervised Learning
Beginner · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Target Market, Strategic Marketing, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Growth Strategies, Market Analysis, Marketing Psychology, Revenue Management, Promotional Strategies, Competitive Analysis, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Planning, Professional Networking, Business Research, Goal Setting, Personal Development, Market Research, Adaptability, Self-Awareness, Market Analysis, Decision Making, Creativity, Trend Analysis
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Social Network Analysis, Network Analysis, Responsible AI, Graph Theory, Machine Learning, Applied Machine Learning, Research, Model Evaluation, Social Sciences, Statistical Analysis, Amazon Web Services, R Programming, Tensorflow, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Research Design, Sociology, Driving engagement, Machine Learning Methods, Behavioral Economics
Intermediate · Specialization · 3 - 6 Months

Tecnológico de Monterrey
Skills you'll gain: Branding, Marketing Planning, Strategic Marketing, Brand Awareness, Brand Management, Social Media, Marketing, Social Media Marketing, Marketing Strategies, Persona Development, Professional Development, Professional Networking, Goal Setting, Content Creation, Value Propositions, Entrepreneurship, Innovation, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Scrimba
Skills you'll gain: Vibe coding, Microsoft Copilot, GitHub, Code Review, AI Personalization, Prompt Engineering, LLM Application, Integrated Development Environments, Computer Programming Tools, Application Development, Software Development, Web Development
Intermediate · Course · 1 - 3 Months