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Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IE Business School

    El plan de marketing

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Effectiveness, Business Planning, Marketing Management, Customer Retention, Marketing Communications, Brand Strategy, Product Strategy, Business Strategies, Customer Acquisition Management, Marketing Budgets, Market Analysis, Customer Analysis, Competitive Analysis, Brand Awareness, Key Performance Indicators (KPIs), Smart Goals, Business Metrics, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    160 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Track & Populate Marketing Performance Metrics

    Skills you'll gain: Marketing Analytics, Data Collection, Marketing Effectiveness, Marketing, Marketing Management, Business Metrics, Performance Metric, Performance Measurement, Data Capture, Key Performance Indicators (KPIs), Data Entry, Workflow Management, Data Compilation, Data Maintenance, Record Keeping

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Web Security, Social Engineering & External Attacks

    Skills you'll gain: Penetration Testing, Cybersecurity, Metasploit, Cyber Attacks, Application Security, Exploitation techniques, Network Security, Security Awareness, Malware Protection, Vulnerability Assessments, Javascript

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Marketing Science Certification Prep

    Skills you'll gain: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Data Presentation, Marketing, Analytics, Performance marketing, Web Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Diseño y Creación de un Emprendimiento Social

    Skills you'll gain: Business Modeling, Social Impact, Sustainable Development, Design Thinking, Ideation, Innovation, Entrepreneurship, Project Design, New Business Development, Sustainable Business, Case Studies, Value Propositions

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Introduction to Social Determinants of Health

    Skills you'll gain: Social Determinants Of Health, Health Disparities, Health Equity, Health Policy, Systems Thinking, Health Informatics, Public Health, Community Health, Social Impact, Data Analysis, R Programming, Data Visualization, Data-Driven Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International Marketing & Cross Industry Growth

    Skills you'll gain: Business Marketing, Hospitality Management, Peer Review, Global Marketing, Marketing, Hospitality, Brand Management, B2B Sales, Customer Service, Innovation, Customer experience strategy (CX), Promotional Strategies, Strategic Marketing, Business-To-Consumer, Consumer Behaviour, Healthcare Industry Knowledge, Target Market, Marketing Management, Growth Strategies, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Applying Data Analytics in Marketing

    Skills you'll gain: Marketing Analytics, AI Personalization, Advanced Analytics, Customer Retention, Analytics, Marketing Effectiveness, Predictive Modeling, Marketing, Data Analysis, Social Network Analysis, Customer Analysis, Data Ethics, Customer Insights, Market Analysis, Text Mining, Predictive Analytics, Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    199 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI Marketing and Campaign Optimization

    Skills you'll gain: Content Performance Analysis, Marketing Analytics, Marketing Automation, Performance marketing, Web Analytics, Customer Analysis, Campaign Management, Email Marketing, Web Analytics and SEO, Performance Analysis, Digital Advertising, Promotions and Campaigns, Social Media Content, Revenue Forecasting, Search Engine Optimization, Content Development and Management, Financial Forecasting, Strategic Partnership, Budget Management, Copywriting

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Stanford University

    Love as a Force for Social Justice

    Skills you'll gain: Compassion, Social Justice, Communication, Empathy, Social Impact, Liberal Arts, Social Sciences, Cultural Diversity, Creativity, Research, Psychology, Ethical Standards And Conduct, Neurology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    430 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    SMART Communication for Marketing Goals

    Skills you'll gain: Smart Goals, Concision, Performance Metric, Marketing Communications, Goal Setting, Digital Advertising, Internal Communications, Communication, Business Writing, Writing, Team Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Marketing Science Certification Exam

    Skills you'll gain: Interviewing Skills, Marketing Analytics, Registration, Social Media Marketing, Digital Marketing, Data Analysis, Professional Networking, Statistical Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    225 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media marketing courses

  • El plan de marketing: IE Business School
  • Track & Populate Marketing Performance Metrics: Coursera
  • Web Security, Social Engineering & External Attacks: Packt
  • Meta Marketing Science Certification Prep: Meta
  • Diseño y Creación de un Emprendimiento Social: Pontificia Universidad Católica de Chile
  • Introduction to Social Determinants of Health: University of Minnesota
  • International Marketing & Cross Industry Growth: Yonsei University
  • Applying Data Analytics in Marketing: University of Illinois Urbana-Champaign
  • AI Marketing and Campaign Optimization : Coursera
  • Love as a Force for Social Justice: Stanford University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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