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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    Skillshare

    Graphic Design Theory - Hierarchy

    Skills you'll gain: Typography, Graphic Design, Layout Design, Visual Design, Design Elements And Principles, Design Strategies

    Beginner · Course · 1 - 4 Weeks

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    American Psychological Association

    Intro to Null Hypothesis Significance Testing with z-test

    Skills you'll gain: Statistical Hypothesis Testing, Sample Size Determination, Probability & Statistics, Probability Distribution, Statistical Methods, Quantitative Research, Statistical Inference, Sampling (Statistics), Statistical Analysis, Probability, Data Analysis

    Beginner · Course · 1 - 3 Months

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    Google Cloud

    Using BigQuery Machine Learning for inference

    Skills you'll gain: Data Analysis, Analytics, Big Data, Applied Machine Learning, Machine Learning, SQL

    Beginner · Course · 1 - 4 Weeks

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    University of Michigan

    Python Debugging Capstone Project: Fixing and Extending Code

    Skills you'll gain: Data Manipulation, Data Preprocessing, Data Analysis, Python Programming

    Intermediate · Course · 1 - 4 Weeks

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    New York University

    MOST from a Conceptual Perspective

    Skills you'll gain: Research Design, Experimentation, Clinical Trials, Clinical Research Ethics, Scientific Methods, Program Evaluation, Statistical Methods, Sample Size Determination, Public Health and Disease Prevention, Data Analysis

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    Rating, 4.9 out of 5 stars
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    8 reviews

    Intermediate · Course · 1 - 3 Months

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    EDUCBA

    Master Time Series Forecasting with R: Analyze & Predict

    Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, Predictive Modeling, R Programming, Regression Analysis, Business Analytics, Trend Analysis, Statistical Analysis, Statistical Modeling, Analysis, Model Evaluation

    Mixed · Course · 1 - 4 Weeks

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    University of Minnesota

    The Ideation Process

    Skills you'll gain: Process Mapping, Sprint Planning, AI Enablement, Business Analysis, User Research, Problem Solving, Market Analysis, Prioritization

    Beginner · Course · 1 - 3 Months

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    Google Cloud

    Enhancing User Interactivity in Looker with Liquid

    Skills you'll gain: Looker (Software), Google Cloud Platform, Dashboard, Interactive Data Visualization, Data Visualization, Data Analysis

    Intermediate · Project · Less Than 2 Hours

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    Adobe

    Course 4: Adobe Commerce Best Practice, Case Study, Careers

    Skills you'll gain: Project Implementation, E-Commerce, System Implementation, Case Studies, Business-To-Consumer, Solution Architecture, Product Management, Order Management, User Requirements Documents, Technical Documentation, Project Management, Quality Assurance, Customer experience improvement, Project Planning, Payment Processing and Collection

    Beginner · Course · 1 - 4 Weeks

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    University of Pennsylvania

    沃顿商务基础毕业项目 (中文版)

    Skills you'll gain: Financial Modeling, Business Strategy, Operations Management, Marketing Planning, Business Development, Production Planning, Market Opportunities, Risk Analysis, Analysis, Strategic Marketing, Communication, Financial Analysis

    Beginner · Course · 1 - 3 Months

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    Packt

    Deep Learning - Recurrent Neural Networks with TensorFlow

    Skills you'll gain: Recurrent Neural Networks (RNNs), Embeddings, Time Series Analysis and Forecasting, Tensorflow, Natural Language Processing, Forecasting, Image Analysis, Deep Learning, Artificial Neural Networks, Predictive Analytics, Predictive Modeling, Technical Analysis, Data Preprocessing, Supervised Learning, Data Science, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

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    Google Cloud

    Innovating with Google Cloud Artificial Intelligence - 日本語版

    Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Google Cloud Platform, Responsible AI, Data Quality, Cloud API, Big Data, Applied Machine Learning, Business Intelligence, Model Deployment, Natural Language Processing, Predictive Analytics

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Graphic Design Theory - Hierarchy: Skillshare
  • Intro to Null Hypothesis Significance Testing with z-test: American Psychological Association
  • Using BigQuery Machine Learning for inference: Google Cloud
  • Python Debugging Capstone Project: Fixing and Extending Code: University of Michigan
  • MOST from a Conceptual Perspective: New York University
  • Master Time Series Forecasting with R: Analyze & Predict: EDUCBA
  • The Ideation Process: University of Minnesota
  • Enhancing User Interactivity in Looker with Liquid: Google Cloud
  • Course 4: Adobe Commerce Best Practice, Case Study, Careers: Adobe
  • 沃顿商务基础毕业项目 (中文版): University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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