Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Data Import/Export, Data Modeling, Database Management, Google Cloud Platform, SQL, Data Manipulation, Data Analysis, Cloud Computing
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Data Analysis Software, Data Analysis, Customer Analysis, Analysis, Analytical Skills, Gross Profit, Productivity Software, Business Mathematics
Beginner · Guided Project · Less Than 2 Hours

Packt
Skills you'll gain: Information Architecture, User Experience Design, Persona (User Experience), Usability Testing, Interviewing Skills, Wireframing, Content Creation, Storytelling
Intermediate · Course · 1 - 3 Months

Case Western Reserve University
Skills you'll gain: Geostatistics, Exploratory Data Analysis, Spatial Data Analysis, Spatial Analysis, Geospatial Mapping, Geospatial Information and Technology, Statistical Modeling, R Programming, Statistical Analysis, Probability & Statistics, Data Analysis, Data-Driven Decision-Making, Regression Analysis, Correlation Analysis, Data Validation, Histogram, Box Plots, Simulation and Simulation Software, Model Evaluation
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Data Cleansing, Data Validation, Spreadsheet Software, Data Quality, Data Manipulation, Data Analysis, Data Analysis Software
Intermediate · Project · Less Than 2 Hours
Rice University
Skills you'll gain: Microsoft Excel, Graphing, Spreadsheet Software, Pivot Tables And Charts, Excel Formulas, Data Analysis, Data Import/Export, Scatter Plots, Histogram, Data Presentation, Data Manipulation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Customer experience improvement, User Feedback, Dashboard, Customer Insights, Microsoft 365, Data Sharing, Business Communication
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Matplotlib, Box Plots, Plot (Graphics), Seaborn, Data Visualization, Data Visualization Software, Pandas (Python Package), Scatter Plots, Data Import/Export, Histogram, Python Programming, Data Manipulation, Data Analysis, Data Structures
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Pinterest, Advertising Campaigns, Goal Setting, Digital Advertising, Advertising, Campaign Management, Social Media Campaigns, Marketing, Promotional Strategies, Social Media, User Accounts
Beginner · Guided Project · Less Than 2 Hours
University of Michigan
Skills you'll gain: Statistical Modeling, Regression Analysis, Statistical Methods, Statistical Inference, Probability & Statistics, Correlation Analysis, Data Analysis, Statistical Analysis, Statistical Hypothesis Testing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Kibana, Dashboard, Interactive Data Visualization, Web Analytics, Data Visualization Software, Exploratory Data Analysis, Data Analysis, Business Intelligence, Data Wrangling, Data Import/Export
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Content Strategy, Content Creation, Social Media Strategy, Key Performance Indicators (KPIs), Performance Metric, Growth Strategies, Performance Analysis, Promotional Strategies, Drive Engagement
Beginner · Course · 1 - 4 Weeks