Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Maryland, College Park
Skills you'll gain: Innovation, Product Lifecycle Management, New Product Development, Design Thinking, Product Development, Product Management, Business Modeling, Product Strategy, Customer experience strategy (CX), Product Marketing, Key Performance Indicators (KPIs), Value Propositions, Performance Measurement, Portfolio Management, Customer Insights, Business Metrics, Customer experience improvement, Business Strategy, Persona Development, Lean Methodologies
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Data Validation, Data Cleansing, Data Processing, Data Manipulation, Text Mining, Data Transformation, Scripting, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Business Modeling, Customer Relationship Management, Entrepreneurship, New Business Development, Business Planning, Telecommuting, Business Strategy, Value Propositions, Collaborative Software
Beginner · Guided Project · Less Than 2 Hours

Emory University
Skills you'll gain: Finance, Corporate Finance, Business Valuation, Return On Investment, Financial Planning, Financial Management, Capital Budgeting, Financial Analysis, Cash Flows, Financial Services, Wealth Management, Investment Management, Financial Modeling, Investments, Risk Analysis, Portfolio Management, Accounting
Beginner · Course · 1 - 3 Months

Skills you'll gain: Bayesian Statistics, A/B Testing, Microsoft Excel, Statistical Machine Learning, Statistical Modeling, Predictive Analytics, Business Analytics, Data Analysis, Advanced Analytics, Probability & Statistics, Decision Making, Health Informatics, Statistical Programming, Markov Model
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Equities, Capital Markets, Investment Banking, Business Valuation, Financial Modeling, Global Marketing, Market Share, Financial Forecasting, Financial Analysis, Market Dynamics, Financial Statements, International Finance, Financial Regulations, Underwriting, Fundraising
Mixed · Course · 1 - 3 Months

Skills you'll gain: Data Visualization, Data Presentation, Regression Analysis, Predictive Modeling, Statistical Modeling, Forecasting, Financial Modeling, SPSS, Predictive Analytics, Risk Modeling, Statistical Analysis, Scatter Plots, Microsoft Excel
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Tableau Software, Dashboard, Interactive Data Visualization, Data Visualization Software, Data Analysis, Sales Strategy, Key Performance Indicators (KPIs), Trend Analysis, Performance Analysis, Investment Management, Financial Data
Beginner · Course · 1 - 3 Months

Packt
Skills you'll gain: Spatial Analysis, Geographic Information Systems, Scripting, Geospatial Mapping, Dashboard, Data Visualization Software, Data Processing, Interactive Data Visualization, Data Manipulation, Cascading Style Sheets (CSS)
Intermediate · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Design Thinking, Product Lifecycle Management, Business Process Reengineering, Business Strategies, Market Dynamics, Competitive Analysis, Business Economics, Emerging Technologies, Innovation, Market Analysis, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Git (Version Control System), Version Control, GitHub, Jupyter, Python Programming, Data Science, Generative AI, Development Environment, Computer Programming, Data Analysis
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Data Presentation, Analytics, Data Analysis, Dashboard, Big Data, Google Cloud Platform, Data Visualization Software, Data Processing, Data Warehousing, Data-Driven Decision-Making, Data Management, SQL, Databases, Cloud Storage
Beginner · Course · 1 - 3 Months