• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Как таргетировать группу пользователей в Twitter?

    Skills you'll gain: Digital Advertising, Target Audience, Social Media Marketing, Advertising Campaigns, Social Media Campaigns, Advertising, Global Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    Networking, Peripherals, and Wireless Technologies

    Skills you'll gain: Network Troubleshooting, Virtual Local Area Network (VLAN), Computer Displays, Peripheral Devices, TCP/IP, Local Area Networks, Dynamic Host Configuration Protocol (DHCP), General Networking, USB, Wireless Networks, Computer Networking, Network Routers, Network Infrastructure, Hardware Troubleshooting, Network Switches, Network Protocols, Computer Hardware

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Arizona

    Medicaid Policy & Politics

    Skills you'll gain: Medicaid, Managed Care, Social Determinants Of Health, Health Equity, Health Care Procedure and Regulation, Health Systems, Healthcare Industry Knowledge, Health Policy, Health Administration, Policy Development, Long Term Care, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    68 reviews

    Mixed · Course · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    Innovación y medios digitales en proyectos sociales

    Skills you'll gain: Strategic Partnership, Social Impact, Sustainable Development, Communication Planning, Project Design, Social Media, Project Planning, Environmental Issue, Innovation, Sustainability Standards, Project Management, Entrepreneurship, Fundraising, Proposal Writing

    3.9
    Rating, 3.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Lancer une campagne publicitaire sur Pinterest

    Skills you'll gain: Pinterest, Advertising Campaigns, Target Audience, Advertising, Scheduling, Online Advertising, Budgeting, Paid media, Campaign Management, Marketing, Social Media, Goal Setting

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Lier des comptes Facebook Ads à Facebook Business Manager

    Skills you'll gain: Facebook, Product Promotion, Inventory Management System, Social Media Management, User Accounts, Account Management, Social Media, Advertising, Marketing, Business Strategy

    Intermediate · Guided Project · Less Than 2 Hours

  • F

    Fundação Instituto de Administração

    CRM, Dados e o Futuro Centrado no Cliente

    Skills you'll gain: Customer Relationship Management, Customer Data Management, Data-Driven Decision-Making, Sales Management, Big Data, Customer Insights, Customer Acquisition Management, Customer experience strategy (CX), Customer Retention, Target Market, Business Metrics, Analytics, Consumer Behaviour, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Stanford University

    Symptom Management in Palliative Care

    Skills you'll gain: Pain Management, Patient Communication, Hospice, Psychosocial Assessments, Patient Education And Counseling, Patient-centered Care, Mental Health Diseases and Disorders, Stress Management, Clinical Assessment, Communication, Pharmacology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    36 reviews

    Intermediate · Course · 1 - 3 Months

  • S

    SkillUp

    Get Started with Messaging & Collaboration Apps: Teams/Zoom

    Skills you'll gain: Microsoft Teams, Slack (Software), Google Workspace, Collaborative Software, Productivity Software, Microsoft 365, Virtual Teams, Meeting Facilitation, Communication, Scheduling

    4.9
    Rating, 4.9 out of 5 stars
    ·
    65 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Product Innovation Management

    Skills you'll gain: Product Development, Product Strategy, Sustainable Business, Product Management, Marketing, Sustainable Design, New Product Development, Product Lifecycle Management, Commercialization, Marketing Strategies, Business Marketing, Presentations, Corporate Sustainability, Market Dynamics, Financial Analysis, Financial Modeling, Business Metrics, Cash Flows

    Build toward a degree

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • K

    Kennesaw State University

    Professional Selling: Step 3 - Become a High-Performer

    Skills you'll gain: Overcoming Objections, Sales Presentation, Sales, Sales Process, Sales Strategy, Solution Selling, Customer Relationship Building, Prospecting and Qualification, Rapport Building, Product Demonstration, Negotiation, Product Knowledge, Setting Appointments, Return On Investment, Cost Benefit Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 3 Months

  • S

    SkillUp

    Mobile App Notifications, Databases, & Publishing

    Skills you'll gain: Mobile Development, User Interface and User Experience (UI/UX) Design, React Native, Apple iOS, Android Development, iOS Development, Application Development, Databases, Database Management, Flutter (Software), Application Deployment, Back-End Web Development, Application Performance Management, Marketing Strategies, Google Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 3 Months

1…322323324…500

In summary, here are 10 of our most popular social media marketing courses

  • Как таргетировать группу пользователей в Twitter? : Coursera
  • Networking, Peripherals, and Wireless Technologies: Packt
  • Medicaid Policy & Politics: University of Arizona
  • Innovación y medios digitales en proyectos sociales: Universidad Nacional Autónoma de México
  • Lancer une campagne publicitaire sur Pinterest: Coursera
  • Lier des comptes Facebook Ads à Facebook Business Manager: Coursera
  • CRM, Dados e o Futuro Centrado no Cliente: Fundação Instituto de Administração
  • Symptom Management in Palliative Care: Stanford University
  • Get Started with Messaging & Collaboration Apps: Teams/Zoom: SkillUp
  • Product Innovation Management: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok