Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado Boulder
Skills you'll gain: Classification Algorithms, Data Analysis, Model Evaluation, Logistic Regression, Supervised Learning, Machine Learning Algorithms, Predictive Modeling, Feature Engineering, Data Preprocessing, Bayesian Statistics, Probability & Statistics
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Pinterest, Product Promotion, Advertising, Marketing Materials, Product Knowledge, Merchandise Displays, E-Commerce, Content Creation, Social Media Marketing, Social Media
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Pandas (Python Package), Pivot Tables And Charts, Data Manipulation, Time Series Analysis and Forecasting, Data Import/Export, Jupyter, Microsoft Excel, Data Transformation, Matplotlib, Data Analysis, NumPy, Data Cleansing, Data Preprocessing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Diagram Design, Brainstorming, User Accounts, Business Process Modeling, Strategic Thinking, Team Building
Beginner · Guided Project · Less Than 2 Hours

Real Madrid Graduate School Universidad Europea
Skills you'll gain: AI Personalization, AI Enablement, Responsible AI, Artificial Intelligence, Robotics, Automation, Emerging Technologies, Augmented and Virtual Reality (AR/VR), Innovation, Advanced Analytics, Predictive Analytics, Law, Regulation, and Compliance, Ethical Standards And Conduct, Cognitive flexibility, Governance, Investment Management, Decision Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Content, Social Media Strategy, Social Media Management, Social Media, Content Creation, Social Media Marketing, Instagram, Scheduling, Facebook, Pinterest, LinkedIn, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Systems Design, Data Pipelines, Data Processing, Model Deployment, Data Infrastructure, Data Architecture, Google Cloud Platform, Machine Learning, Cloud Security, Data Analysis, Data Governance, Data Ethics, Data Storage Technologies, Scalability, Disaster Recovery
Advanced · Course · 1 - 3 Months

Skills you'll gain: TikTok, Product Promotion, Content Strategy, Strategic Partnership, Revenue Management, Market Opportunities, Social Media Strategy, Brand Marketing, Live Streaming
Beginner · Course · 1 - 4 Weeks

American Psychological Association
Skills you'll gain: Sample Size Determination, Statistical Hypothesis Testing, Probability & Statistics, Statistical Methods, Probability Distribution, Quantitative Research, Statistical Analysis, Statistical Software, Statistical Inference, Sampling (Statistics), Data Analysis, Analysis, Statistics, Probability, Analytical Skills, Regression Analysis, Psychology, Research Design, Research
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Storytelling, Data Analysis Expressions (DAX), Power BI, Statistical Reporting, Data Visualization Software, Dashboard, Pivot Tables And Charts, Microsoft Excel, Key Performance Indicators (KPIs), Data Manipulation, Business Intelligence, Cloud Services, Role-Based Access Control (RBAC), Data Integration, Data Security, Data Cleansing, Software Installation
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Data Management, Cloud Computing, Data Lakes, Metadata Management, Google Cloud Platform, Big Data, Personally Identifiable Information
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Cyber Operations, Continuous Monitoring, Cybersecurity, Cyber Security Strategy, Threat Management, DevOps, Security Engineering, Threat Detection, Cyber Security Assessment, Incident Response, Site Reliability Engineering, Digital Transformation, Agile Methodology, Automation, Critical Thinking
Beginner · Course · 1 - 3 Months