• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Diabetes Disease Detection with XG-Boost and Neural Networks

    Skills you'll gain: Artificial Neural Networks, Data Visualization, Exploratory Data Analysis, Data Presentation, Applied Machine Learning, Classification Algorithms, Machine Learning Methods, Predictive Modeling, Deep Learning, Classification And Regression Tree (CART), Data Analysis, Predictive Analytics, Machine Learning Algorithms, Model Evaluation, Machine Learning, Feature Engineering, Python Programming

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Freelance Editing: Launch & Build Your Video Editing Career

    Skills you'll gain: Video Editing, Client Services, Self-Motivation, Post-Production, Price Negotiation, Customer Relationship Building, Video Production, Entrepreneurship, Goal Setting, Business Systems, Professional Networking, Adaptability

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Using AI & ChatGPT for Content: Research & Planning

    Skills you'll gain: Storytelling, Content Strategy, ChatGPT, Content Creation, Content Marketing, Target Audience, AI Personalization, Persona Development, User Research, Problem Solving, Writing and Editing, Brainstorming, Ideation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    كيفية استعمال سيرفي مونكي

    Skills you'll gain: User Feedback, Customer Insights, Customer Analysis, Analysis, Social Media, Cloud Applications

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    C

    Coursera

    YouTube Production: Video Fundamentals

    Skills you'll gain: Video Production, Photo/Video Production and Technology, Cinematography, Music

    Beginner · Course · 1 - 4 Weeks

  • A

    Alfaisal University | KLD

    الاقتصاد المفتوح | The Open Economy

    Skills you'll gain: International Relations, International Finance, Global Marketing, Economics, Economic Development, Public Policies, Culture, Socioeconomics, Intercultural Competence, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Leeds

    Statistical Methods

    Skills you'll gain: Exploratory Data Analysis, Statistical Methods, Statistical Modeling, R (Software), Data Collection, Statistical Inference, Probability, Data Analysis, Statistical Analysis, Probability Distribution, Simulations, Statistical Visualization, Descriptive Statistics, Sampling (Statistics), Data Visualization Software

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universidades Anáhuac

    Análisis de datos empresariales con R

    Skills you'll gain: Business Analytics, R Programming, Statistical Analysis, Correlation Analysis, Data Analysis, Analysis, Analytics, Exploratory Data Analysis, Unsupervised Learning, Advanced Analytics, Statistical Methods, Data Visualization, Probability & Statistics, Business Analysis, Machine Learning Algorithms, Data Manipulation

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Crea una tarjeta de negocios en Canva

    Skills you'll gain: Canva (Software), Logo Design, Design, Graphic and Visual Design, Color Matching, Branding, Marketing Materials

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Glasgow

    Data-Driven Leadership Skills Capstone Project

    Skills you'll gain: Data Literacy, Strategic Leadership, Data-Driven Decision-Making, Business Leadership, Organizational Leadership, Leadership, Data Analysis, Leadership Development, Leadership and Management, Agile Methodology, Project Implementation, Organizational Structure

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Quantitative Research Methods: Tools for Data Analysis

    Skills you'll gain: Quantitative Research, Data-Driven Decision-Making, Descriptive Statistics, Data Analysis, Statistical Reporting, Statistics, Research Design, Statistical Analysis, Microsoft Excel, Research Methodologies, Research, R Programming, Data Presentation, Surveys, Data Collection, Data Ethics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    M

    MathWorks

    Data Science Companion

    Skills you'll gain: Data Science, Data Processing, Applied Machine Learning, Machine Learning, Geographic Information Systems, Big Data, Data Visualization, Data Analysis, Data Integration, Amazon Web Services, Cloud Computing, Matlab, Data Cleansing, Regression Analysis, Classification Algorithms

    4.9
    Rating, 4.9 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

1…310311312…389

In summary, here are 10 of our most popular marketing analytics courses

  • Diabetes Disease Detection with XG-Boost and Neural Networks: Coursera
  • Freelance Editing: Launch & Build Your Video Editing Career: Skillshare
  • Using AI & ChatGPT for Content: Research & Planning: Skillshare
  • كيفية استعمال سيرفي مونكي: Coursera
  • YouTube Production: Video Fundamentals: Coursera
  • الاقتصاد المفتوح | The Open Economy: Alfaisal University | KLD
  • Statistical Methods: University of Leeds
  • Análisis de datos empresariales con R: Universidades Anáhuac
  • Crea una tarjeta de negocios en Canva: Coursera
  • Data-Driven Leadership Skills Capstone Project: University of Glasgow

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok