• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    C

    Columbia University

    Blended Learning Toolkit

    Skills you'll gain: Digital pedagogy, Blended Learning, Education Software and Technology, Student Engagement, Learning Management Systems, Digital Transformation, Curriculum Development, Teaching, digital literacy, Content Management Systems, Web Design and Development, Content Management, Live Streaming, Innovation, Planning, Research, Auditing

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    SkillsBooster Academy

    AI Agents 101: Tools for Marketing & Business

    Skills you'll gain: Prompt Engineering, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Strategic Marketing, Marketing Analytics, Artificial Intelligence, Generative AI, Agentic systems, Content Development and Management, Digital Marketing, Content Creation, Automation, Business Ethics, Customer experience improvement, Machine Learning, Natural Language Processing, Content Management, Creativity, Ethical Standards And Conduct, Interactive Data Visualization

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Business Strategy: Value Proposition Essentials

    Skills you'll gain: Value Propositions, Sales Presentation, Product Knowledge, Business Marketing, Business Strategy, Business Modeling, Competitive Analysis, Communication, Innovation, Customer Analysis, Strategic Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    Howard University

    Solving Business Problems with Spreadsheet Modeling

    Skills you'll gain: Correlation Analysis, Business Analysis, Spreadsheet Software, Analysis, Business Analytics, Microsoft Excel, Business Modeling, Risk Analysis, Complex Problem Solving, Data Analysis, Forecasting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Alternative Investments As We Age: Building Wealth

    Skills you'll gain: Wealth Management, Financial Analysis, Case Studies, Financial Planning, Investments, Decision Making, Portfolio Management, Asset Management, Behavioral Economics, Investment Management, Private Equity, Real Estate, Risk Mitigation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Production & Operations: Apply, Analyze & Optimize

    Skills you'll gain: Manufacturing Operations, Production Management, Production Planning, Production Process, Operations Management, Production Schedule, Business Operations, Inventory Control, Quality Control, Scheduling, Inventory Management System, Operational Efficiency, Lean Manufacturing, Material Requirements Planning, Quality Management, Project Schedules, Project Management, Capacity Planning, Statistical Process Controls, Process Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Mobile Marketing

    Skills you'll gain: HubSpot CRM, Customer Relationship Management, Marketing Automation, Performance marketing, Online Advertising, Keyword Research, Promotional Strategies, Social Media Marketing, Advertising Campaigns, Marketing Strategies, Customer Acquisition Management, Product Promotion, Search Engine Optimization, Performance Metric, Customer Engagement, Advertising, Key Performance Indicators (KPIs), Competitive Analysis, Business Metrics

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a buyer persona diagram for businesses with Creately

    Skills you'll gain: Diagram Design, Persona Development, User Accounts, Target Audience, Graphic Design, Collaborative Software, Productivity Software, Market Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fred Hutchinson Cancer Center

    Researcher's guide to DNA sequencing data

    Skills you'll gain: Bioinformatics, Molecular Biology, Data Collection, Data Processing, Research, Laboratory Techniques, Analysis, Research Design

    3.4
    Rating, 3.4 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Introduction to FinTech Using R

    Skills you'll gain: Shiny (R Package), FinTech, Financial Market, Financial Forecasting, Asset Management, Financial Analysis, Artificial Intelligence, Web Applications, Portfolio Management, Predictive Modeling, Time Series Analysis and Forecasting, Algorithms

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Assessing Health Program Delivery

    Skills you'll gain: Program Evaluation, Health Assessment, Health Policy, Health Care Procedure and Regulation, Health Systems, Data Collection, Surveys, Community Health, Maternal Health, Research Design, Child Health

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Workforce Productivity

    Skills you'll gain: Operational Efficiency, Six Sigma Methodology, Operations Management, Lean Methodologies, Performance Metric, Business Process Management, Process Improvement, Process Analysis, Continuous Improvement Process, Business Technologies, Data-Driven Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…305306307…376

In summary, here are 10 of our most popular market research courses

  • Blended Learning Toolkit: Columbia University
  • AI Agents 101: Tools for Marketing & Business: SkillsBooster Academy
  • Business Strategy: Value Proposition Essentials: Coursera
  • Solving Business Problems with Spreadsheet Modeling: Howard University
  • Alternative Investments As We Age: Building Wealth: University of Illinois Urbana-Champaign
  • Production & Operations: Apply, Analyze & Optimize: EDUCBA
  • Mobile Marketing: Simplilearn
  • Create a buyer persona diagram for businesses with Creately: Coursera
  • Researcher's guide to DNA sequencing data: Fred Hutchinson Cancer Center
  • Introduction to FinTech Using R: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok