• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    La evolución de los medios deportivos

    Skills you'll gain: Media and Communications, Digital Transformation, Journalism, Media Strategy, Media Relations, Digital Media Strategy, Revenue Management, Content Creation, Storytelling, Social Media Marketing, Social Media Campaigns, Advertising, Brand Management, Social Media, Digital Marketing, Public Relations, Intellectual Property, Video Production, Crisis Management, Communication Strategies

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Procurement for Governments

    Skills you'll gain: Supplier Relationship Management, Supplier Management, Procurement, Vendor Management, Ethical Standards And Conduct, Purchasing, Business Ethics, Strategic Sourcing, Governance, Social Impact, Compliance Training, Contract Management, Supply Chain, Accountability, Regulation and Legal Compliance, Due Diligence, Risk Management, Market Analysis

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    7 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • C

    Coursera

    Ų§Ł„ŲŖŲ³ŁˆŁŠŁ‚ Ų§Ł„Ų¹Ų¶ŁˆŁŠ: استفد من Ł…Ų¬Ł…ŁˆŲ¹Ų§ŲŖ Ų§Ł„ŁŁŠŲ³ŲØŁˆŁƒ Ł„Ł„Ų“Ų±ŁƒŲ§ŲŖ Ų§Ł„ŲµŲŗŁŠŲ±Ų©

    Skills you'll gain: Facebook, Customer Analysis, Target Audience, Social Media, Social Media Marketing, Business Marketing, Social Media Management, Marketing Strategies, Content Creation, Drive Engagement, Business Planning

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Machine Learning and Human Learning

    Skills you'll gain: Education Software and Technology, Supervised Learning, Machine Learning, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Learning Management Systems, Digital pedagogy, Artificial Intelligence, AI Enablement, Data Mining, Learning Theory, Human Computer Interaction, Natural Language Processing

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Bayesian Computational Statistics

    Skills you'll gain: Bayesian Statistics, Data Analysis, Statistical Inference, Regression Analysis, Statistical Analysis, Statistical Modeling, Statistical Programming, Sampling (Statistics), R Programming, Markov Model, Logistic Regression, Probability, Simulations, Model Evaluation, Probability Distribution

    Build toward a degree

    Intermediate Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Manual de estrategias de ventas por conversación para SDR

    Skills you'll gain: Overcoming Objections, Sales Development, Oral Expression, Lead Generation, Consultative Selling, Verbal Communication Skills, Prospecting and Qualification, Inside Sales, Phone Sales, Cold Calling, Sales, Emotional Intelligence, Sales Strategy, Target Audience, Sales Prospecting, Sales Process, Empathy, Rapport Building, Cross-Channel Marketing, Active Listening

    Beginner Ā· Course Ā· 1 - 3 Months

  • C

    Coursera

    Comment naviguer dans le gestionnaire de publicitƩs de Twitter et afficher les rƩsultats

    Skills you'll gain: Scheduling, Social Media Management, Advertising Campaigns, Digital Advertising, Social Media, Advertising, Social Media Marketing, Drive Engagement, Business Strategy

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Inteligencia Artificial (IA) y prompts avanzados

    Skills you'll gain: Prompt Engineering, Multimodal Prompts, ChatGPT, Generative AI, AI Workflows, Image Analysis, AI Personalization, Automation, Data Analysis, Artificial Intelligence

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Communication Principles for Leaders

    Skills you'll gain: Stakeholder Communications, Corporate Communications, Business Communication, Strategic Communication, Internal Communications, Communication, Public Relations, Leadership, Media Relations, Brand Management, Employee Engagement, Crisis Management

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    AI Driven Machine Learning with Python

    Skills you'll gain: Model Evaluation, Classification Algorithms, Regression Analysis, Matplotlib, Feature Engineering, Time Series Analysis and Forecasting, Data Preprocessing, Jupyter, Image Analysis, Cloud Deployment, Scikit Learn (Machine Learning Library), Applied Machine Learning, Tensorflow, Amazon Web Services, Python Programming, Data Transformation, Logistic Regression, Machine Learning Methods, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)

    Beginner Ā· Specialization Ā· 1 - 3 Months

  • G

    Google Cloud

    How to Build a BI Dashboard Using Google Data Studio and BigQuery

    Skills you'll gain: Dashboard, Data Import/Export, Business Intelligence, Google Cloud Platform, Data Integration, Database Development, Data Migration, Query Languages, Data Analysis, Data Management

    4.3
    Rating, 4.3 out of 5 stars
    Ā·
    15 reviews

    Intermediate Ā· Project Ā· Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Modeling Climate Anomalies with Statistical Analysis

    Skills you'll gain: Statistical Analysis, Matplotlib, Regression Analysis, Statistical Modeling, Data Science, Data Analysis, Data Visualization, Pandas (Python Package), Anomaly Detection, Time Series Analysis and Forecasting, Data Visualization Software, Data Collection, Data Manipulation, Application Programming Interface (API)

    Build toward a degree

    Intermediate Ā· Course Ā· 1 - 4 Weeks

1…304305306…388

In summary, here are 10 of our most popular marketing analytics courses

  • La evolución de los medios deportivos:Ā Real Madrid Graduate School Universidad Europea
  • Procurement for Governments:Ā Coursera
  • Ų§Ł„ŲŖŲ³ŁˆŁŠŁ‚ Ų§Ł„Ų¹Ų¶ŁˆŁŠ: استفد من Ł…Ų¬Ł…ŁˆŲ¹Ų§ŲŖ Ų§Ł„ŁŁŠŲ³ŲØŁˆŁƒ Ł„Ł„Ų“Ų±ŁƒŲ§ŲŖ Ų§Ł„ŲµŲŗŁŠŲ±Ų©:Ā Coursera
  • Machine Learning and Human Learning:Ā University of Illinois Urbana-Champaign
  • Bayesian Computational Statistics:Ā Illinois Tech
  • Manual de estrategias de ventas por conversación para SDR:Ā Salesforce
  • Comment naviguer dans le gestionnaire de publicitĆ©s de Twitter et afficher les rĆ©sultats:Ā Coursera
  • Inteligencia Artificial (IA) y prompts avanzados:Ā Universidad de Palermo
  • Communication Principles for Leaders:Ā Fundação Instituto de Administração
  • AI Driven Machine Learning with Python:Ā EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok