Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado Boulder
Skills you'll gain: New Product Development, Product Development, Product Design, Design Thinking, Persona Development, Innovation, Prototyping, Market Research, Ideation, Target Market, Product Requirements, Wireframing, Customer Insights
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Diagram Design, Brainstorming, User Accounts, Business Process Modeling, Strategic Thinking, Team Building
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Looker (Software), Data Access, Google Cloud Platform, Dashboard, Machine Learning, SQL, Applied Machine Learning, Data Import/Export, Big Data, Data Storytelling, Data Cleansing, Data Transformation, Data Visualization Software, Database Management, Cloud Infrastructure, Artificial Intelligence and Machine Learning (AI/ML), Exploratory Data Analysis, Data Preprocessing, Data Analysis, Data Architecture
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Google Cloud Platform, Dataflow, Data Pipelines, Model Deployment, Real Time Data, Data Preprocessing, Data Lakes, Data Processing, Dashboard, Tensorflow, Data Warehousing, Apache Spark, Big Data, Data Infrastructure, Applied Machine Learning, Cloud Storage, Data Storage, Extract, Transform, Load, Query Languages, Scripting Languages
Intermediate · Specialization · 3 - 6 Months

Skillshare
Skills you'll gain: Responsive Web Design, User Interface and User Experience (UI/UX) Design, Digital Design, Web Design, Motion Graphics, Adobe XD, No-Code Development, Animations, Layout Design, Prototyping, Graphic Design, Augmented and Virtual Reality (AR/VR), Style Guides
Beginner · Course · 1 - 3 Months

Banco Interamericano de Desarrollo
Skills you'll gain: Emerging Technologies, FinTech, Digital Transformation, Sustainable Development, Business Technologies, Strategic Partnership, Corporate Strategy, Technology Strategies, Stakeholder Analysis, Innovation, Market Opportunities, Economic Development, Market Analysis
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Order Fulfillment, Customer Analysis, Business Analytics, Data-Driven Decision-Making, Business Intelligence, Business Intelligence Software, Google Cloud Platform, Dashboard, Business Analysis, Data Visualization, Data Analysis, Sales Management, Sales, Product Knowledge, Enterprise Resource Planning
Beginner · Project · Less Than 2 Hours

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Employee Onboarding, Employee Retention, Talent Acquisition, New Hire Orientations, Continuous Improvement Process, Process Improvement, Relationship Building, Performance Metric, Drive Engagement, Performance Management, Goal Setting, Internal Communications, Communication, Leadership Development
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Plotly, Dashboard, Data Analysis, Interactive Data Visualization, Jupyter, HTML and CSS, UI Components, Financial Analysis, Data Visualization Software, Real Time Data, Python Programming, Data Structures
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Content Strategy, Video Production, Content Development and Management, Social Media Strategy, Content Creation, Content Performance Analysis, Calendar Management, AI Product Strategy, Google Analytics, Ideation, Target Audience
Beginner · Course · 1 - 4 Weeks

HubSpot Academy
Skills you'll gain: Sales Presentation, Lead Generation, Prospecting and Qualification, Sales Strategy, Sales Process, Target Audience, Phone Sales, Customer Analysis, Customer Relationship Management (CRM) Software, Social Media Marketing, Communication Strategies, Personalized Service, Email Automation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Dashboard, Pivot Tables And Charts, Data Transformation, Data Visualization Software, Interactive Data Visualization, Data Modeling, Data Presentation, Data Manipulation, Business Intelligence, Microsoft Excel, Microsoft Power Platform, Report Writing, Data Cleansing
Intermediate · Course · 3 - 6 Months