• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Create a services customer satisfaction process

    Skills you'll gain: Customer Service, Customer experience strategy (CX), Customer Analysis, Process Mapping, Customer Insights, Process Design, Customer Support, Cross-Channel Marketing, Marketing Operations, Business Process, Web Analytics, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    42 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Customer Insights: New Product Development Orientation

    Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Customer experience strategy (CX), Customer experience improvement, Product Development, Consumer Behaviour, Business Research, User Research, Persona Development, Product Management, Market Research, Process Mapping, Case Studies, Product Strategy, Innovation, Needs Assessment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    110 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IBM

    AI Workflow: Machine Learning, Visual Recognition and NLP

    Skills you'll gain: Model Evaluation, Tensorflow, Supervised Learning, Artificial Neural Networks, Regression Analysis, Machine Learning Methods, Applied Machine Learning, Machine Learning Algorithms, Deep Learning, Image Analysis, Machine Learning, Random Forest Algorithm, Artificial Intelligence and Machine Learning (AI/ML), Decision Tree Learning, Natural Language Processing, Scikit Learn (Machine Learning Library), Convolutional Neural Networks, Computer Vision, Data Science, Python Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    90 reviews

    Advanced · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Fundamentals of Business Management

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Operations Management, Financial Analysis, Selling Techniques, Business, Sales, Balance Sheet, Sales Process, Business Management, Marketing, Logistics, Economics, Advertising, Marketing Strategies, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica del Perú

    Comportamiento del Consumidor Digital

    Skills you'll gain: Data Ethics, Consumer Behaviour, Business-To-Consumer, Data Collection, Market Opportunities, Marketing, Target Market, digital literacy, Market Share, Market Research, User Research, Customer Insights, Customer Analysis, Digital Marketing, Business Research, Business Ethics, Web Analytics, Research, Qualitative Research, Technical Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Skillshare

    Intermediate to Advanced: Professional Figma UI / UX Design

    Skills you'll gain: Figma (Design Software), UI Components, Typography, Prototyping, Responsive Web Design, Interaction Design, UI/UX Strategy, User Experience Design, User Experience, Graphic and Visual Design, User Interface (UI), User Interface and User Experience (UI/UX) Design, Mockups, Layout Design, User Interface (UI) Design, Animations, Collaborative Software, Web Content Accessibility Guidelines, AI Workflows, Design Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    26 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    Universitat Autònoma de Barcelona

    Climate change and Indigenous People and local communities

    Skills you'll gain: Climate Change Adaptation, Research Methodologies, Cultural Sensitivity, Environmental Issue, Qualitative Research, Social Impact, Community Development, Sustainable Development, Environmental Policy, Data Collection, Climate Change Mitigation, Vulnerability, Natural Resource Management, Governance, Fundraising

    4.5
    Rating, 4.5 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 3 Months

  • S

    Starweaver

    AI Product & Process Excellence

    Skills you'll gain: Business Process Modeling, Responsible AI, AI Product Strategy, Business Process, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Business Process Automation, Google Gemini, ChatGPT, Product Management, Generative AI, Sustainable Development, Generative AI Agents, Social Impact, Sustainability Reporting, Prompt Engineering, Data Strategy, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    27 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • U

    Universidad Austral

    Emprendiendo en STEM

    Skills you'll gain: Design Thinking, Team Leadership, Team Building, Market Opportunities, Entrepreneurship, Solution Design, Financial Management, Marketing Strategies, Innovation, Marketing, Business Development, Business Planning, Business Modeling, Value Propositions, New Product Development, Professional Networking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 3 Months

  • K

    Kennesaw State University

    Professional Selling: Step 1 - Think Like a High-Performer

    Skills you'll gain: Sales Process, Selling Techniques, Verbal Communication Skills, Sales, B2B Sales, Sales Strategy, Communication, Consumer Behaviour, Customer Relationship Building, Customer Analysis, Non-Verbal Communication, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    64 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Crisis Management and Crisis Communication

    Skills you'll gain: Crisis Management, Consulting, Management Consulting, Strategic Communication, Corporate Communications, Leadership, Risk Management, Business Leadership, Public Affairs, Business Risk Management, Contingency Planning, Business Continuity Planning, Risk Analysis, Mitigation, Case Studies, Stakeholder Communications, Internal Communications, Communication, Emergency Response, Critical Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    31 reviews

    Beginner · Specialization · 1 - 3 Months

  • B

    Berklee

    Producing Music in the Home Studio

    Skills you'll gain: Musical Composition, Music, Media Production, Editing, Post-Production, Organizational Skills

    Intermediate · Course · 1 - 4 Weeks

1…275276277…500

In summary, here are 10 of our most popular social media marketing courses

  • Create a services customer satisfaction process: Coursera
  • Customer Insights: New Product Development Orientation: University of Illinois Urbana-Champaign
  • AI Workflow: Machine Learning, Visual Recognition and NLP: IBM
  • Fundamentals of Business Management : Board Infinity
  • Comportamiento del Consumidor Digital: Pontificia Universidad Católica del Perú
  • Intermediate to Advanced: Professional Figma UI / UX Design: Skillshare
  • Climate change and Indigenous People and local communities: Universitat Autònoma de Barcelona
  • AI Product & Process Excellence: Starweaver
  • Emprendiendo en STEM: Universidad Austral
  • Professional Selling: Step 1 - Think Like a High-Performer: Kennesaw State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok