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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Coursera

    Instagram Reels: Create Engaging Videos

    Skills you'll gain: Video Editing, Instagram, Video Production, Drive Engagement, Media Production, Content Creation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Coursera

    GenAI for Sales Operations Specialists

    Skills you'll gain: Sales Operations, Responsible AI, Sales Process, Sales Enablement, Generative AI Agents, Sales Management, Sales Strategy, Sales, Data Ethics, Forecasting, Prompt Engineering, Customer Relationship Management, Data-Driven Decision-Making, Strategic Decision-Making

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    IESE Business School

    Crisis Communications

    Skills you'll gain: Corporate Communications, Crisis Management, Strategic Communication, Media Relations, Stakeholder Communications, Public Relations, Business Communication, Press Releases, Business Ethics, Communication, Interviewing Skills, Conflict Management, Public Speaking, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    68 reviews

    Beginner · Course · 1 - 4 Weeks

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    Starweaver

    Effective Corporate Communication: Principles & Evolution

    Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Media Relations, Stakeholder Communications, Business Communication, Stakeholder Engagement, Public Relations, Cultural Diversity, Communication Strategies, Business Ethics, Crisis Management, Digital Communications, Drive Engagement, Employee Engagement, Brand Management

    4.7
    Rating, 4.7 out of 5 stars
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    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Google Cloud

    Hands-on Foundations for Data Science and Machine Learning with Google Cloud Labs

    Skills you'll gain: Data Warehousing, Google Cloud Platform, Big Data, Model Evaluation, Apache Spark, Database Management, Data Integration, Dataflow, SQL, Data Pipelines, Metadata Management, Data Management, Real Time Data, Tensorflow, Data Science, Command-Line Interface, Applied Machine Learning, Cloud-Based Integration, Query Languages, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
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    125 reviews

    Intermediate · Specialization · 1 - 4 Weeks

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    Ludwig-Maximilians-Universität München (LMU)

    Estratégia competitiva

    Skills you'll gain: Game Theory, Competitive Analysis, Business Strategy, Strategic Thinking, Strategic Partnership, Product Strategy, Market Dynamics, Strategic Decision-Making, New Product Development, Market Analysis, Innovation

    4.9
    Rating, 4.9 out of 5 stars
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    8 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    The State University of New York

    Player Evaluation, Team Performance and Roster Management

    Skills you'll gain: Calendar Management, Performance Analysis, Analytics, Data-Driven Decision-Making, Data Analysis, Scheduling, Workforce Management, Team Performance Management, Linear Algebra, Data Management, Administration, Contract Management, Team Management, Unsupervised Learning, Business, Contract Negotiation, R Programming, Operations Management

    5
    Rating, 5 out of 5 stars
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    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    Duke University

    Data Science with NumPy, Sets, and Dictionaries

    Skills you'll gain: NumPy, Data Structures, Data Analysis, Object Oriented Programming (OOP), Exploratory Data Analysis, Image Analysis, Data Science, Data Transformation, Data Manipulation, Big Data, Performance Tuning, Python Programming, Data Import/Export

    3.9
    Rating, 3.9 out of 5 stars
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    19 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Build Customizable Sales Presentation Graphics using Canva

    Skills you'll gain: Sales Presentation, Data Visualization, Customer Relationship Management (CRM) Software, Target Market, Market Analysis, Sales, Presentations, Content Creation, Graphic Design

    4.7
    Rating, 4.7 out of 5 stars
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    26 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Coursera

    Scikit-Learn to Solve Regression Machine Learning Problems

    Skills you'll gain: Scikit Learn (Machine Learning Library), Predictive Modeling, Regression Analysis, Machine Learning Algorithms, Applied Machine Learning, Predictive Analytics, Python Programming, Classification Algorithms, Machine Learning, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
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    Fundação Instituto de Administração

    O Mundo dos Negócios das Subscrições

    Skills you'll gain: Customer Success Management, Software As A Service, Customer Retention, Business Modeling, Customer experience strategy (CX), Customer Relationship Management, Business Transformation, Business Strategies, Technology Strategies, Revenue Management, Service Level Agreement, Cloud Services, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
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    15 reviews

    Beginner · Course · 1 - 4 Weeks

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    Northeastern University

    Navigating Ethics in the Healthcare Workplace & Marketplace

    Skills you'll gain: Healthcare Ethics, Electronic Medical Record, Medical Privacy, Business Ethics, Hospice, Health Care Procedure and Regulation, Ethical Standards And Conduct, Health Care, Clinical Trials, Governance, Marketing Management, Decision Making, Patient-centered Care, Analysis, Critical Thinking

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Instagram Reels: Create Engaging Videos: Coursera
  • GenAI for Sales Operations Specialists: Coursera
  • Crisis Communications : IESE Business School
  • Effective Corporate Communication: Principles & Evolution: Starweaver
  • Hands-on Foundations for Data Science and Machine Learning with Google Cloud Labs: Google Cloud
  • Estratégia competitiva : Ludwig-Maximilians-Universität München (LMU)
  • Player Evaluation, Team Performance and Roster Management: The State University of New York
  • Data Science with NumPy, Sets, and Dictionaries: Duke University
  • Build Customizable Sales Presentation Graphics using Canva: Coursera
  • Scikit-Learn to Solve Regression Machine Learning Problems: Coursera

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Brand Management (7)

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