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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Coursera

    GenAI for Account Managers: Personalizing Client Engagement

    Skills you'll gain: Account Management, AI Personalization, Customer Engagement, Generative AI Agents, Customer Communications Management, Customer experience improvement, Personalized Service, Customer Insights, Communication, Scalability, Customer Relationship Management (CRM) Software, Data Ethics, Responsible AI, Predictive Modeling, Business Process Automation, Analytics, Automation

    Intermediate · Course · 1 - 4 Weeks

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    Duke University

    Data Visualization with Python

    Skills you'll gain: Data Visualization Software, Data Visualization, Data Storytelling, Statistical Visualization, Interactive Data Visualization, Plot (Graphics), Plotly, Matplotlib, Data Presentation, Dashboard, Seaborn, Tableau Software, Scatter Plots, Heat Maps, Histogram, Google Sheets, Data Analysis, Python Programming, Cloud Applications, Business Communication

    4.2
    Rating, 4.2 out of 5 stars
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    25 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Skillshare

    Social Media Storytelling: Videos for Instagram & YouTube

    Skills you'll gain: Video Editing, Storyboarding, Storytelling, Video Production, Instagram, Content Creation, Cinematography, Media Production, TikTok, Driving engagement, Writing, Planning, Creativity

    4.2
    Rating, 4.2 out of 5 stars
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    6 reviews

    Beginner · Course · 1 - 4 Weeks

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    University of Maryland, College Park

    AI Applications in Accounting and Finance

    Skills you'll gain: Unstructured Data, Financial Data, Financial Statement Analysis, Image Analysis, Finance, Financial Analysis, Accounting, Emerging Technologies, Artificial Intelligence, Text Mining, Annual Reports, Machine Learning, Trend Analysis, Data-Driven Decision-Making, Natural Language Processing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Imperial College London

    Using Data for Healthcare Improvement

    Skills you'll gain: Run Chart, Qualitative Research, Continuous Quality Improvement (CQI), Health Informatics, Quantitative Research, Data Collection, Data-Driven Decision-Making, Statistical Methods, Data Analysis, Systems Of Measurement, Time Series Analysis and Forecasting

    4.8
    Rating, 4.8 out of 5 stars
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    43 reviews

    Beginner · Course · 1 - 4 Weeks

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    Tencent Cloud

    Tencent Cloud Solutions Architect Professional

    Skills you'll gain: Cloud Computing Architecture, Hybrid Cloud Computing, Cloud-Native Computing, Cloud Applications, Cloud Computing, Serverless Computing, Solution Architecture, Private Cloud, Cloud Infrastructure, Data Migration, Big Data, Cloud Security, Systems Architecture, Microservices, Distributed Denial-Of-Service (DDoS) Attacks, Scalability, Artificial Intelligence, DevOps, Disaster Recovery

    4.4
    Rating, 4.4 out of 5 stars
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    14 reviews

    Advanced · Course · 3 - 6 Months

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    Coursera

    Copilot for Beginners: Create a Sales Pitch Presentation

    Skills you'll gain: Sales Presentations, Microsoft Copilot, Microsoft PowerPoint, Presentations, Selling Techniques, Prompt Engineering, Solution Selling, Sales, Value Propositions, Product Knowledge, Price Negotiation, Storytelling, Business Modeling, Generative AI

    4.7
    Rating, 4.7 out of 5 stars
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    11 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    University of Washington

    Data Science at Scale - Capstone Project

    Skills you'll gain: Feature Engineering, Model Evaluation, Data Analysis, Predictive Modeling, Data Wrangling, Statistical Modeling, Statistics, Data Science, Data Preprocessing, Predictive Analytics, Data Integration, Data Collection, Applied Machine Learning, R Programming, Research, Data Validation, Python Programming

    3.8
    Rating, 3.8 out of 5 stars
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    25 reviews

    Mixed · Course · 1 - 3 Months

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    Hult International Business School

    Mastering Sales: From Fundamentals to Career Success

    Skills you'll gain: Active Listening, Rapport Building, Sales Strategy, Sales Process, Sales Presentation, Communication, Prospecting and Qualification, Influencing, Relationship Building, Professional Development, Negotiation, Interviewing Skills, Branding, Time Management

    5
    Rating, 5 out of 5 stars
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    8 reviews

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Matplotlib: Python Data Visualization & Wrangling

    Skills you'll gain: Matplotlib, Data Storytelling, Data Presentation, Scientific Visualization, Visualization (Computer Graphics), Plot (Graphics), Data Visualization, Data Preprocessing, Statistical Visualization, Box Plots, E-Commerce, Business Analytics, Data Visualization Software, Scatter Plots, Histogram, Data Analysis, Exploratory Data Analysis, Pandas (Python Package), Image Quality, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
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    8 reviews

    Beginner · Specialization · 1 - 3 Months

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    Universidad de los Andes

    Introducción a la regulación del comercio internacional

    Skills you'll gain: Arbitration, Intellectual Property, Law, Regulation, and Compliance, International Relations, Regulatory Compliance, World History, Global Marketing, Economics, Social Justice, Environmental Issue

    4.5
    Rating, 4.5 out of 5 stars
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    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    University of Colorado Boulder

    Defining, Describing, and Visualizing Data

    Skills you'll gain: Data-Driven Decision-Making, Descriptive Statistics, Data Analysis, Probability Distribution, Statistical Software, Statistics, R (Software), Data Visualization, Statistical Analysis, Probability, R Programming, Probability & Statistics, Data Manipulation, Histogram, Taxonomy, Data Import/Export

    4.3
    Rating, 4.3 out of 5 stars
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    13 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • GenAI for Account Managers: Personalizing Client Engagement: Coursera
  • Data Visualization with Python: Duke University
  • Social Media Storytelling: Videos for Instagram & YouTube: Skillshare
  • AI Applications in Accounting and Finance: University of Maryland, College Park
  • Using Data for Healthcare Improvement: Imperial College London
  • Tencent Cloud Solutions Architect Professional: Tencent Cloud
  • Copilot for Beginners: Create a Sales Pitch Presentation : Coursera
  • Data Science at Scale - Capstone Project: University of Washington
  • Mastering Sales: From Fundamentals to Career Success: Hult International Business School
  • Matplotlib: Python Data Visualization & Wrangling: EDUCBA

Skills you can learn in Marketing

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Marketing Analytics (11)
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Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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