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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • U

    University of Colorado Boulder

    Product Innovation Management

    Skills you'll gain: Product Development, Product Strategy, Sustainable Business, Product Management, Marketing, Sustainable Design, New Product Development, Product Lifecycle Management, Commercialization, Marketing Strategies, Business Marketing, Presentations, Corporate Sustainability, Market Dynamics, Financial Analysis, Financial Modeling, Business Metrics, Cash Flows

    Build toward a degree

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Quantitative Finance & Risk Modeling

    Skills you'll gain: Financial Modeling, Descriptive Statistics, Data Literacy, Financial Forecasting, Reconciliation, Financial Analysis, A/B Testing, Portfolio Risk, Model Evaluation, Data Cleansing, Decision Tree Learning, Regression Analysis, Exploratory Data Analysis, Predictive Modeling, Data Analysis, Risk Analysis, Risk Management, R Programming, Statistical Analysis, Machine Learning

    Intermediate · Specialization · 3 - 6 Months

  • A

    Arm

    Introduction to AI

    Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Model Evaluation, Machine Learning Methods, Machine Learning, Machine Learning Algorithms, Artificial Neural Networks, Computer Science, Deep Learning, Supervised Learning, Applied Machine Learning, Data Ethics, Recurrent Neural Networks (RNNs), Responsible AI, Convolutional Neural Networks, Data Science, Classification Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • E

    ESADE Business and Law School

    La familia empresaria: individuo, dinámica y tiempo

    Skills you'll gain: Technology Strategies, Business, Family Support, Innovation, Business Leadership, Business Management, Business Transformation, Economics, Industrial and Organizational Psychology, Entrepreneurship, Market Dynamics, Environmental Social And Corporate Governance (ESG), International Relations, Personal Development, Self-Awareness, Demography, Decision Making

    4.5
    Rating, 4.5 out of 5 stars
    ·
    31 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Leveraging GenAI to Develop Critical Thinking Skills

    Skills you'll gain: Critical Thinking, Generative AI, AI Enablement, Decision Making, Information Management

    Beginner · Course · 1 - 3 Months

  • U

    University of California, Davis

    Sensory Science: Conducting Tests

    Skills you'll gain: Experimentation, Product Testing, Laboratory Testing, Laboratory Experience, Case Studies, Research Design, Consumer Behaviour, Target Market, Data Collection, Research Reports, Data Analysis, Recruitment

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Politecnico di Milano

    Platform Thinking: Innovation in digital business models era

    Skills you'll gain: Data Strategy, Business Modeling, Data Ethics, Design Thinking, Innovation, Customer Data Management, Augmented and Virtual Reality (AR/VR), Market Opportunities, Data Governance, Technology Strategies, Data Management, Data-Driven Decision-Making, Platform As A Service (PaaS), Product Development, Big Data, Customer Insights, Strategic Thinking, Systems Thinking, Digital Transformation, Business Transformation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    107 reviews

    Beginner · Specialization · 3 - 6 Months

  • G

    Google Cloud

    Machine Learning with TensorFlow on Google Cloud em Português Brasileiro

    Skills you'll gain: Feature Engineering, Responsible AI, Tensorflow, Exploratory Data Analysis, Data Preprocessing, Model Deployment, Keras (Neural Network Library), Google Cloud Platform, Data Quality, Cloud Deployment, Embeddings, Data Strategy, Machine Learning, MLOps (Machine Learning Operations), Model Evaluation, Applied Machine Learning, Unsupervised Learning, Deep Learning, Data Analysis, Artificial Neural Networks

    4.7
    Rating, 4.7 out of 5 stars
    ·
    92 reviews

    Intermediate · Specialization · 3 - 6 Months

  • E

    Emory University

    Public Health Approaches to Abortion

    Skills you'll gain: Maternal Health, Social Justice, Health Equity, Health Disparities, Medical Practices and Procedures, Social Determinants Of Health, Epidemiology, Health Policy, Healthcare Ethics, Public Health, Policy Analysis, Public Policies, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Understanding Large Language Models in Business

    Skills you'll gain: Large Language Modeling, LLM Application, OpenAI API, Trend Analysis, Real Time Data, Analytics, Business Marketing, Program Development, Business Strategy, Generative AI, ChatGPT, Technology Roadmaps, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Análise de Segmentação de Mercado

    Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Market Research, Customer Insights, Big Data, Analytics, Target Market, Data Analysis, Target Audience, R Programming, Unsupervised Learning, Data-Driven Decision-Making, Machine Learning Algorithms, Statistical Modeling, Consumer Behaviour, Data Visualization

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Estrategia de Canales

    Skills you'll gain: Marketing Channel, Consumer Behaviour, Point of Sale, Cross-Channel Marketing, Promotional Strategies, Marketing Strategies, Digital Marketing, Customer experience strategy (CX), Retail Store Operations, Merchandising, Sales Strategy, Customer Insights, Digital Transformation, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • Product Innovation Management: University of Colorado Boulder
  • Quantitative Finance & Risk Modeling: Coursera
  • Introduction to AI: Arm
  • La familia empresaria: individuo, dinámica y tiempo: ESADE Business and Law School
  • Leveraging GenAI to Develop Critical Thinking Skills: University of Michigan
  • Sensory Science: Conducting Tests: University of California, Davis
  • Platform Thinking: Innovation in digital business models era: Politecnico di Milano
  • Machine Learning with TensorFlow on Google Cloud em Português Brasileiro: Google Cloud
  • Public Health Approaches to Abortion: Emory University
  • Understanding Large Language Models in Business: Coursera

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