• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Storytelling / Re-brand your Brand

    Skills you'll gain: Storytelling, Data Storytelling, Brand Strategy, Presentations, Branding, Persuasive Communication, Strategic Communication, Content Creation, Marketing Communications, Business Strategy, Drive Engagement

    4.1
    Rating, 4.1 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Introduction to Strategy

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Decision Making, Corporate Strategy, Market Analysis, Analysis, Continuous Monitoring, Market Dynamics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Sciences Po

    Be entrepreneurial in Cultural Industries in the digital age

    Skills you'll gain: Entrepreneurship, Promotional Strategies, Business Modeling, Entrepreneurial Finance, Content Creation, Strategic Thinking, Business Leadership, Innovation, Digital Content, Market Opportunities, Digital Transformation, Consumer Behaviour

    4.1
    Rating, 4.1 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Copilot for Sales

    Skills you'll gain: Microsoft Copilot, Sales Enablement, Customer Engagement, Sales Strategy, Taking Meeting Minutes, Customer Relationship Management, Sales Presentations, Productivity Software, Meeting Facilitation, Generative AI Agents, Business Correspondence, AI Enablement, Company, Product, and Service Knowledge, Proposal Development

    4.4
    Rating, 4.4 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Advanced Statistical Techniques for Data Science

    Skills you'll gain: Model Evaluation, Statistical Analysis, Bayesian Statistics, Data Visualization, Statistical Inference, Exploratory Data Analysis, Data Cleansing, Regression Analysis, Analytics, Data Analysis, Logistic Regression, Machine Learning, R Programming, Data Preprocessing, Statistical Modeling, Data Validation, R (Software), Data Mining, Statistical Programming, Predictive Modeling

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    48 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Building Web Pages with HTML & CSS

    Skills you'll gain: GitHub, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), Version Control, Git (Version Control System), HTML and CSS, Web Design and Development, Web Development, Front-End Web Development, Web Content Accessibility Guidelines, Cloud Hosting, Debugging, Semantic Web, Web Analytics and SEO, Responsive Web Design

    4.5
    Rating, 4.5 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Maximum Performance and Technology in Sports

    Skills you'll gain: Data Presentation, Matplotlib, Data Synthesis, Probability Distribution, Data Processing, Data Integration, Data Literacy, Performance Analysis, Exploratory Data Analysis, Statistical Analysis, Probability, Applied Machine Learning, Analysis, Image Analysis, Descriptive Analytics, AI Enablement, Business Analytics, Statistical Methods, Data Collection, Machine Learning

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Product Managers

    Skills you'll gain: AI Product Strategy, Agile Product Development, Product Management, Generative AI, Responsible AI, AI Personalization, Product Lifecycle Management, Ideation, Data Ethics, Product Automation, Prompt Engineering, Market Analysis, Prototyping

    3.8
    Rating, 3.8 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Finanças Orientada a Dados

    Skills you'll gain: Big Data, FinTech, Market Data, Analytics, Financial Market, Business Intelligence, Financial Services, Data Analysis, Digital Transformation, Data Science, Data-Driven Decision-Making, Mobile Banking, Banking

    4.3
    Rating, 4.3 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Retrieve Data with Multiple-Table SQL Queries

    Skills you'll gain: SQL, Query Languages, Relational Databases, Database Management, Databases, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    99 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Healthcare Marketplace Capstone

    Skills you'll gain: Competitive Analysis, Healthcare Industry Knowledge, Stakeholder Analysis, Medical Devices, Market Opportunities, Innovation, Clinical Assessment, Market Analysis, Report Writing, Revenue Forecasting, Financial Modeling, Cost Benefit Analysis, Business Valuation, Regulatory Affairs, Intellectual Property

    4.7
    Rating, 4.7 out of 5 stars
    ·
    69 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    R

    Rice University

    Introduction à l'analyse de données à l'aide d'Excel

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Excel Formulas, Data Visualization Software, Graphing, Data Analysis, Scatter Plots, Histogram, Data Manipulation, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    21 reviews

    Mixed · Course · 1 - 4 Weeks

1…255256257…475

In summary, here are 10 of our most popular marketing analytics courses

  • Storytelling / Re-brand your Brand: Universidad de Palermo
  • Introduction to Strategy: Fundação Instituto de Administração
  • Be entrepreneurial in Cultural Industries in the digital age: Sciences Po
  • Copilot for Sales: Microsoft
  • Advanced Statistical Techniques for Data Science: Illinois Tech
  • Building Web Pages with HTML & CSS: University of Washington
  • Maximum Performance and Technology in Sports: Real Madrid Graduate School Universidad Europea
  • GenAI for Product Managers: Coursera
  • Finanças Orientada a Dados: Fundação Instituto de Administração
  • Retrieve Data with Multiple-Table SQL Queries: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok