Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Coursera
Skills you'll gain: Generative AI Agents, Public Relations, Content Creation, Marketing and Public Relations, Responsible AI, AI Personalization, Corporate Communications, Productivity Software, Crisis Management, Prompt Engineering, Team Leadership, Social Media Campaigns, Media Planning
Intermediate · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Agile Project Management, Scrum (Software Development), Sprint Planning, Emotional Intelligence, Backlogs, Scaled Agile Framework, Negotiation, Sprint Retrospectives, Agile Software Development, Program Management, Brainstorming, Prioritization, User Story, Creative Thinking, Innovation, Project Portfolio Management, Leadership, Organizational Leadership, Problem Solving, Project Controls
Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Financial Modeling, Operations Management, Business Strategy, Go To Market Strategy, Production Planning, Business Analysis, Market Opportunities, Verbal Communication Skills, Marketing, Presentations, Marketing Strategies, Risk Analysis, Financial Analysis
Beginner · Course · 1 - 3 Months

The State University of New York
Skills you'll gain: Business Strategy, Training and Development, Lifelong Learning, Strategic Decision-Making, Professional Development, Personal Development, Performance Measurement, Self-Awareness, Benchmarking, Organizational Skills, Portfolio Management, Gap Analysis, Goal Setting
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Organizational Change, Innovation, Change Management, New Product Development, Organizational Strategy, Cross-Functional Team Leadership, Team Leadership, Organizational Effectiveness, Product Lifecycle Management, Organizational Structure, Emerging Technologies, Business Strategy
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Pinterest, Content Creation, Marketing Materials, Business Intelligence, Social Media, Brand Awareness, User Accounts, Account Management, Graphic Design, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Color Theory, Digital Design, Graphic and Visual Design, Graphic Design, Storytelling, Web Content, Creative Design, Data Sharing, Marketing, Advertising
Intermediate · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Operations Management, Process Improvement, Revenue Management, Process Analysis, Business Operations, Lean Six Sigma, Operational Performance Management, Lean Methodologies, Operational Efficiency, Continuous Improvement Process, Service Management, Quality Management, Strategic Planning, Capacity Management
Intermediate · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Global Marketing, International Relations, International Finance, Cultural Sensitivity, Business Risk Management, Market Dynamics, Economics, Business Strategy, Political Sciences, Supply Chain Management, Market Analysis, Brand Management
Beginner · Course · 1 - 3 Months

O.P. Jindal Global University
Skills you'll gain: International Relations, Diplomacy, Political Sciences, World History, Public Policies, Social Sciences, Policy Analysis, Economics, Case Studies, Governance, Security Strategy, Analytical Skills
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Newsletters, Target Audience, Email Marketing, Communication Strategies, Marketing Communications, Marketing Materials, Campaign Management, Testability, Digital Marketing, Registration, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Vanderbilt University
Skills you'll gain: AI Enablement, Human Resources, Technical Communication, Human Resource Strategy, Employee Surveys, Prompt Engineering, People Development, Generative AI, Persona Development, Interviewing Skills, Performance Review, Document Management, Analysis
Beginner · Course · 1 - 4 Weeks