Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

National Taiwan University
Skills you'll gain: Game Theory, Competitive Analysis, Business Research, Business Management, Business Strategy, Market Dynamics, Business Modeling, Inventory Management System, Decision Making, Supply Chain, Strategic Decision-Making
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Portfolio Risk, Investment Management, Risk Management, Financial Analysis, Risk Analysis, Portfolio Management, Financial Market, Investments, Return On Investment, Statistics
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Design Reviews, Web Content Accessibility Guidelines, Mobile Development, User Story, Persona (User Experience), Interviewing Skills, Applicant Tracking Systems
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

University of Michigan
Skills you'll gain: Sampling (Statistics), Sample Size Determination, Data Collection, Surveys, Quantitative Research, Statistical Methods, Statistical Analysis, Statistical Software, Probability & Statistics, Probability, Network Analysis
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Market Intelligence, Survey Creation, Market Research, Business Research, Research Methodologies, Customer Insights, User Feedback, Target Audience, Qualitative Research, Target Market, Quantitative Research, Data Collection, Case Studies, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Prompt Patterns, LangChain, Large Language Modeling, Retrieval-Augmented Generation, Exploratory Data Analysis, Unsupervised Learning, Generative Model Architectures, PyTorch (Machine Learning Library), ChatGPT, Generative AI, Restful API, LLM Application, Keras (Neural Network Library), Supervised Learning, Model Evaluation, Data Analysis, Responsible AI, Vector Databases, Data Import/Export
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Key Performance Indicators (KPIs), Marketing Planning, Sprint Retrospectives, Marketing Effectiveness, Marketing Strategies, Strategic Marketing, Performance Measurement, Marketing Operations, Marketing Strategy and Techniques, Cross-Channel Marketing, Marketing, Marketing Analytics, Persona Development, Workflow Management, Market Research, Market Analysis, Business Analysis, Analytical Skills, Data Visualization, Data Analysis
Beginner · Course · 1 - 3 Months

Yale University
Skills you'll gain: Growth Mindedness, Health And Wellness Coaching, Behavioral Health, Positive Behavior Support, Goal Setting, Resilience, Cognitive Behavioral Therapy, Psychology, Social Skills, Mindfulness
Mixed · Course · 1 - 3 Months

DeepLearning.AI
Skills you'll gain: Deep Learning, Artificial Neural Networks, Convolutional Neural Networks, Applied Machine Learning, Supervised Learning, Recurrent Neural Networks (RNNs), Python Programming, Linear Algebra, Calculus
Intermediate · Course · 1 - 4 Weeks

Multiple educators
Skills you'll gain: Unsupervised Learning, Supervised Learning, Transfer Learning, Machine Learning, Jupyter, Applied Machine Learning, Data Ethics, Decision Tree Learning, Model Evaluation, Tensorflow, Scikit Learn (Machine Learning Library), NumPy, Predictive Modeling, Deep Learning, Artificial Intelligence, Classification Algorithms, Reinforcement Learning, Random Forest Algorithm, Feature Engineering, Data Preprocessing
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Performance Analysis, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Keyword Research, Marketing Planning, Customer experience strategy (CX), Digital Advertising, Marketing, E-Commerce, Marketing Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: User Experience Design, User Experience, Persona (User Experience), Web Content Accessibility Guidelines, User Story, Usability, Design Thinking, User Research, Human Factors, Human Centered Design, Ideation, Competitive Analysis, Prototyping
Beginner · Course · 1 - 4 Weeks