Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.
University of Virginia
Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Strategic Marketing, Presentations, Consumer Behaviour, Cost Accounting, Competitive Analysis, Market Research, Business Strategy, Market Analysis, Microsoft PowerPoint, Value Propositions, Case Studies, Market Share, B2B Sales
Intermediate · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Oil and Gas, Market Dynamics, Energy and Utilities, Transportation Operations, Operations, Production Process, Market Trend, Cost Estimation, Market Analysis, Natural Resource Management
Mixed · Course · 1 - 4 Weeks

Multiple educators
Skills you'll gain: Dashboard, Pseudocode, Jupyter, Algorithms, Data Literacy, Data Mining, Pandas (Python Package), Data Presentation, Correlation Analysis, Web Scraping, NumPy, Data Import/Export, Probability & Statistics, Programming Principles, Predictive Modeling, Computer Programming Tools, Data Science, Unsupervised Learning, Machine Learning, Project Management
Beginner · Specialization · 3 - 6 Months

Michigan State University
Skills you'll gain: Design Thinking, Ideation, Innovation, Market Opportunities, Creative Thinking, Creativity, Entrepreneurship, Product Development, Resource Planning, Market Research, Customer Insights, User Research, Decision Making
Mixed · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Grant Writing, Grant Applications, Proposal Writing, Clinical Research Ethics, Healthcare Ethics, Medical Science and Research, Planning, Research Design, Growth Mindedness, Science and Research, Budgeting, Resilience, Constructive Feedback, Mentorship, Goal Setting, Collaboration
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Storyboarding, Wireframing, Information Architecture, Figma (Design Software), User Experience Design, User Centered Design, Prototyping, User Interface (UI), Usability, Mockups, Conceptual Design, User Flows
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, AI Enablement, AI Security, Risking, Artificial Intelligence and Machine Learning (AI/ML), AI Workflows, Model Evaluation, Process Optimization, Operational Efficiency, Emerging Technologies, Data Security, Critical Thinking, Analysis, Natural Language Processing, Innovation, Data-Driven Decision-Making
Beginner · Specialization · 1 - 3 Months
University of Geneva
Skills you'll gain: Portfolio Management, Wealth Management, Risk Management, Investment Management, Financial Market, Portfolio Risk, Business Risk Management, Capital Markets, Risk Analysis, Risk Modeling, Asset Management, Performance Measurement, Investments, Market Dynamics, Environmental Social And Corporate Governance (ESG), Financial Planning, Finance, Equities, Performance Analysis, Business Ethics
Beginner · Specialization · 3 - 6 Months

Università Bocconi
Skills you'll gain: Entrepreneurship, Business Modeling, Go To Market Strategy, Problem Solving, Growth Strategies, Presentations, New Product Development, Design Thinking, User Research, Fundraising, Value Propositions, Customer Insights, Entrepreneurial Finance, Competitive Analysis, Market Analysis, Lean Methodologies, Interviewing Skills
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Insights, Customer Analysis, Employee Surveys, User Feedback, Customer experience improvement, Market Research, Branding, Advertising, Public Relations
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Game Theory, Market Analysis, Market Share, Financial Regulations, Resource Allocation, Competitive Analysis, Decision Making, Strategic Decision-Making
Intermediate · Course · 1 - 3 Months
University of Virginia
Skills you'll gain: Price Negotiation, Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Share, Consumer Behaviour, Business Strategy, Product Strategy, Marketing Psychology, Marketing, Cost Accounting, Customer Insights, Customer Analysis, Value Propositions, Strategic Marketing, Economics, Presentations
Beginner · Specialization · 3 - 6 Months