Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Data Warehousing, SQL, Data Management, Database Management, Google Cloud Platform, Data Integration, Data Migration, Big Data, Data Import/Export, Data Storage, Google Analytics
Beginner · Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Human Capital, Human Resources, Human Resources Management and Planning, Human Resource Strategy, HR Tech, Human Resource Policies, People Analytics, Employee Engagement, Workforce Development, Industrial and Organizational Psychology, Compensation Management, Employee Retention, Safety Culture, Legal Risk, Labor Law, Environment Health And Safety, Organizational Leadership, Communication Strategies
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Scikit Learn (Machine Learning Library), Classification Algorithms, Applied Machine Learning, Machine Learning Algorithms, Supervised Learning, Random Forest Algorithm, Machine Learning, Unsupervised Learning, Data Analysis
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Instagram, Brand Loyalty, Content Creation, Customer Engagement, Graphic and Visual Design Software, Graphic Design, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Game Theory, Conflict Management, Bidding, Business Strategy, Negotiation, Strategic Thinking, Strategic Decision-Making, Market Dynamics, Market Analysis, Decision Making, Economics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Business Intelligence, Data Warehousing, Dashboard, Databases, Data Analysis, Interactive Data Visualization, Data Management, Business Analytics, Data-Driven Decision-Making, Data Visualization Software, Data Transformation
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Sampling (Statistics), R (Software), Statistical Inference, Probability Distribution, R Programming, Statistical Hypothesis Testing, Descriptive Statistics, Statistical Methods, Data Science, Statistics, Data Analysis, Statistical Analysis, Probability, Data Manipulation, Histogram
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Pinterest, User Accounts, Information Privacy, Safety and Security, Social Media, Single Sign-On (SSO), Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Splunk, Dashboard, Data Transformation, Data Manipulation, Data Analysis, Statistical Analysis, Query Languages, Data Visualization Software, Ad Hoc Reporting, Real Time Data, Data Modeling, Continuous Monitoring, Taxonomy
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Logistics, Export Control, International Finance, Supply Chain, Entrepreneurship, Business Systems, Market Opportunities, Market Research, Regulatory Compliance, Operational Efficiency, Commercial Laws
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: R Programming, Ggplot2, Data Visualization, Data Manipulation, Exploratory Data Analysis, Statistical Programming, Data Science, Tidyverse (R Package), Statistical Modeling, Data Analysis, Regression Analysis, Data Structures, Statistical Analysis, Descriptive Statistics, Programming Principles, Data Transformation, Probability & Statistics
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Data Processing, Database Management, SQL, Google Cloud Platform, Databases, Performance Tuning, Google Analytics
Beginner · Project · Less Than 2 Hours