Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Social Media Management, Workflow Management, Social Media Content, Social Media, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Customer Service, Customer experience improvement, Customer Retention, Customer Relationship Management (CRM) Software, Facebook, Customer Insights, Goal Setting, Google Sheets, Social Media Campaigns, Marketing, Purchasing, Communication, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Lead Generation, HubSpot CRM, Sales Prospecting, Campaign Management, Sales Pipelines, Sales Process, AI Personalization, Email Automation, Performance Analysis, B2B Sales, Anthropic Claude, Marketing Automation, LinkedIn, Customer Relationship Management (CRM) Software, Prompt Engineering, Artificial Intelligence
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Drive Engagement, Social Media, Brand Strategy, Content Creation, Social Media Marketing, User Feedback, Social Media Content
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Data-Driven Decision-Making, Strategic Decision-Making, Business Analytics, Business Intelligence, Analytics, Data Literacy, Decision Making, Forecasting, Data Science, Operational Analysis, Data Analysis, Market Intelligence, Predictive Analytics, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Marketing Analytics, Data Visualization, Sales Strategy, Marketing Strategies, Digital Media Strategy, Data Visualization Software, Customer Engagement, Analytics, Consumer Behaviour, Market Analysis, Regression Analysis, Statistical Analysis, Exploratory Data Analysis, Pandas (Python Package), Decision Tree Learning, Decision Making, Logistic Regression, Artificial Neural Networks
Beginner · Course · 1 - 4 Weeks
Starweaver
Skills you'll gain: Google Gemini, Anthropic Claude, AI Enablement, Business Leadership, ChatGPT, Business Transformation, Digital Transformation, Leadership, Strategic Leadership, Strategic Thinking, Stakeholder Communications, Generative AI Agents, Organizational Change, Strategic Communication, Strategic Decision-Making, Innovation, Communication Strategies, Business Ethics, Analytical Skills, Strategic Marketing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Social Media, Social Media Marketing, Marketing, Product Marketing, Social Media Strategy, Branding, Business
Beginner · Guided Project · Less Than 2 Hours

Starweaver
Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Crisis Management, Business Communication, Business Ethics, Stakeholder Communications, Public Relations, Cross-Functional Collaboration, Media Relations, Communication Strategies, Employee Engagement, Social Media
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Descriptive Statistics, Data Analysis, Exploratory Data Analysis, Quantitative Research, R Programming, Statistical Analysis, Probability & Statistics, Statistics, Data Science
Beginner · Guided Project · Less Than 2 Hours

Microsoft
Skills you'll gain: Microsoft Azure, Threat Modeling, Cloud Security, Continuous Monitoring, System Monitoring, Security Information and Event Management (SIEM), Security Management, Threat Detection, Threat Management, Application Performance Management, Event Monitoring, Vulnerability Management, Brute-force attacks, Incident Response, Query Languages
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Pinterest, User Accounts, Dashboard, Online Advertising, Advertising, Account Management, Social Media, Marketing, Registration
Beginner · Guided Project · Less Than 2 Hours