Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Illinois Urbana-Champaign
Skills you'll gain: Deep Learning, Convolutional Neural Networks, Health Informatics, Autoencoders, Recurrent Neural Networks (RNNs), Image Analysis, Embeddings, Health Information Management, Machine Learning, Applied Machine Learning, Health Care, Model Deployment, Generative Adversarial Networks (GANs), Artificial Neural Networks, Healthcare Project Management, Supervised Learning, Model Evaluation, Machine Learning Methods, Graph Theory, Big Data
Advanced · Specialization · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Service Level, Software Engineering, Software Architecture, Distributed Computing, Data Architecture, Microservices, Transaction Processing, Software Design, Test Driven Development (TDD), Blockchain, Big Data, Maintainability, Database Systems, Data Structures, System Monitoring, Middleware
Build toward a degree
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Presentations, Data Visualization, Corporate Communications, Data Storytelling, Sales Presentation, Sales Presentations, Business Communication, Company, Product, and Service Knowledge, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Canva (Software), Workflow Management, Brochures, Marketing Design, Marketing Materials, Greeting Customers, Design, Digital Design, Graphic Design, Layout Design, Design Elements And Principles
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Gemini, Google Gemini, Multimodal Prompts, Retrieval-Augmented Generation, Query Languages, Data Manipulation, Data Store, Embeddings, Metadata Management, Document Management, Text Mining, Data Capture, Cloud API, Image Analysis, Cloud Computing, Artificial Intelligence
Intermediate · Project · Less Than 2 Hours
Kennesaw State University
Skills you'll gain: Social Impact, Corporate Sustainability, Sustainable Development, Business Ethics, Environmental Issue, Sustainability Standards, Consumer Behaviour, Marketing Psychology, Marketing, Innovation
Beginner · Course · 1 - 4 Weeks
CertNexus
Skills you'll gain: Data Preprocessing, Data Analysis, Data Collection, AI Workflows, Statistical Analysis, Model Deployment, Artificial Intelligence and Machine Learning (AI/ML), Data Cleansing, Applied Machine Learning, Predictive Modeling, Machine Learning, Model Evaluation, Descriptive Statistics, Feature Engineering, Machine Learning Algorithms, Process Management
Intermediate · Course · 1 - 3 Months
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Game Theory, Competitive Analysis, Business Strategy, Strategic Thinking, Strategic Partnership, Product Strategy, Market Dynamics, Strategic Decision-Making, New Product Development, Market Analysis, Innovation
Mixed · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Color Theory, Photo Editing, Graphic and Visual Design, Layout Design, Graphic Design, Typography, Image Quality, Content Creation, Creativity, Content Marketing, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: Product Management, New Product Development, Agile Product Development, Stakeholder Engagement, Product Development, Product Improvement, Innovation, Product Roadmaps, Design Thinking, Analysis, Customer Insights, Growth Strategies, Product Testing, Communication, Business Modeling, Leadership and Management, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Banco Interamericano de Desarrollo
Skills you'll gain: Digital Transformation, Big Data, Public Policies, Data-Driven Decision-Making, Economic Development, Business Transformation, Technology Strategies, Entrepreneurship, Emerging Technologies, Governance
Beginner · Course · 1 - 4 Weeks

Knowledge Accelerators
Skills you'll gain: Prompt Engineering, Microsoft Copilot, Dashboard, Excel Macros, Microsoft 365, Data Presentation, Pivot Tables And Charts, Spreadsheet Software, Productivity, Productivity Software, Data Analysis, Workflow Management, Generative AI Agents, Automation, Artificial Intelligence, Customer Data Management, Business Consulting, Generative AI, Data Management, Leadership Development
Intermediate · Course · 1 - 3 Months