Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Skills you'll gain: Account Management, AI Personalization, Customer Engagement, Generative AI Agents, Customer Communications Management, Customer experience improvement, Personalized Service, Customer Insights, Communication, Scalability, Customer Relationship Management (CRM) Software, Data Ethics, Responsible AI, Predictive Modeling, Business Process Automation, Analytics, Automation
Intermediate · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Sample Size Determination, Statistical Hypothesis Testing, Statistics, Descriptive Statistics, Probability & Statistics, Microsoft Excel, Data Analysis, Statistical Inference, Spreadsheet Software, Data-Driven Decision-Making, Box Plots, Probability Distribution, Histogram, Data Visualization Software, Variance Analysis
Beginner · Course · 1 - 3 Months

Dubai College of Tourism
Skills you'll gain: Revenue Management, Market Share, Market Intelligence, Competitive Analysis, Market Analysis, Key Performance Indicators (KPIs), Market Data, Benchmarking, Hospitality, Performance Analysis, Technology Strategies, Process Optimization, Business Technologies, Business Intelligence, Data Analysis, Strategic Thinking, Data Visualization
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Alteryx, Predictive Modeling, People Analytics, Scripting, R Programming, Predictive Analytics, HR Tech, Data Science, Advanced Analytics, Scripting Languages, Trend Analysis, Data Preprocessing, Data Integration, Exploratory Data Analysis, Applied Machine Learning, Data Manipulation, Data Visualization Software, Data Analysis, Model Evaluation, Machine Learning
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Regression Analysis, Visualization (Computer Graphics), Scikit Learn (Machine Learning Library), Feature Engineering, Data Cleansing, Predictive Modeling, Data Analysis, Statistical Modeling, Supervised Learning, Machine Learning, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Target Audience, Facebook, Online Advertising, Market Opportunities, Customer Insights, Social Media Marketing, Social Media, Marketing, Data Validation
Beginner · Guided Project · Less Than 2 Hours

MathWorks
Skills you'll gain: Computer Vision, Model Evaluation, Image Analysis, Convolutional Neural Networks, Deep Learning, Matlab, Data Preprocessing, Data Visualization, Transfer Learning, Applied Machine Learning, Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Target Market, Marketing Planning, Marketing, Sales Process, Marketing Effectiveness, Marketing Strategy and Techniques, Marketing Analytics, Sales Strategy, Branding, Digital Marketing, Sales, Revenue Management, Business Metrics
Mixed · Course · 1 - 4 Weeks

Universidad Nacional de Colombia
Skills you'll gain: Intellectual Property, Statistical Analysis, Keyword Research, Taxonomy, Competitive Intelligence, Market Research, Law, Regulation, and Compliance, Data Analysis, Innovation, Databases
Beginner · Course · 1 - 3 Months

Skills you'll gain: Manufacturing Processes, Computer-Aided Design, Automation, Internet Of Things, Manufacturing and Production, Digital Transformation, Engineering Analysis, Industrial Engineering, Geometric Dimensioning And Tolerancing, Simulation and Simulation Software, Network Infrastructure, Finite Element Methods, Cloud Computing
Intermediate · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Tidyverse (R Package), Ggplot2, Data Wrangling, Statistical Modeling, Exploratory Data Analysis, Plot (Graphics), R Programming, Data Import/Export, Predictive Modeling, Data Visualization, Data Visualization Software, Statistical Hypothesis Testing, Data Analysis, Data Manipulation, Data Modeling, Regression Analysis, Web Scraping, Data Science, R (Software), Data Analysis Software
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Text Mining, Natural Language Processing, Microsoft Azure, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Unstructured Data, Analytics, Application Development, Virtual Machines
Beginner · Course · 1 - 4 Weeks