• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Apprendre à tirer parti des idées de tweet sur Twitter

    Skills you'll gain: Social Media, Social Media Marketing, Marketing, Product Marketing, Social Media Strategy, Branding, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    London Business School

    Introduction to Digital Transformation: Change & Disruption

    Skills you'll gain: Digital Transformation, Business Transformation, Organizational Change, Technology Strategies, Change Management, Innovation, Thought Leadership, Business Strategy, Business Technologies, Emerging Technologies, Business Modeling, Operational Efficiency, Business Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    58 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Web3 and Blockchain Leadership for Transformation

    Skills you'll gain: Blockchain, Governance, Business Transformation, Interoperability, Business Leadership, Strategic Partnership, Strategic Leadership, Leadership, Stakeholder Management, Digital Transformation, Business Strategy, Competitive Analysis, Emerging Technologies, Innovation, Technical Standard

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Foundations of Purchasing: Principles and Practices

    Skills you'll gain: Purchasing, Supplier Relationship Management, Contract Management, Procurement, Vendor Management, Strategic Sourcing, Negotiation, Business Ethics, Compliance Management, Supply Chain Management, Cost Reduction, Relationship Building, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    46 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    NIST Cybersecurity and Risk Management Frameworks

    Skills you'll gain: Computer Security Incident Management, NIST 800-53, Digital Forensics, Security Controls, Disaster Recovery, Authorization (Computing), Risk Analysis, Business Risk Management, Security Management, Continuous Monitoring, Change Control, Cybersecurity, Threat Management, Risk Management, System Monitoring, Security Strategy, Cyber Risk, Vulnerability Assessments, Cyber Security Policies, Vulnerability Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    40 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Program Management: Performance Domains

    Skills you'll gain: Program Management, Stakeholder Analysis, Stakeholder Management, Project Management Life Cycle, Risk Mitigation, Stakeholder Engagement, Risk Management, Project Management Institute (PMI) Methodology, Benefits Administration, Communication Strategies, Organizational Strategy, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Habilidades de negociación y comunicación efectiva

    Skills you'll gain: Conflict Management, Negotiation, Communication, Interpersonal Communications, Relationship Building, Emotional Intelligence, Active Listening, Decision Making, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    370 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    YouTube Planning: Manage Content Like a Pro

    Skills you'll gain: Content Performance Analysis, Content Strategy, Target Audience, Production Planning, Scheduling, Project Planning, Content Management, Content Creation, Organizational Skills, Workflow Management, AI Product Strategy, Marketing Channel

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Creating Engaging Content for Facebook

    Skills you'll gain: Content Performance Analysis, Social Media Campaigns, Drive Engagement, Video Production, Photo/Video Production and Technology, Workflow Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    AI Fundamentals in Financial Services

    Skills you'll gain: Financial Services, Artificial Intelligence, FinTech, Financial Regulation, Banking, Fraud detection, Machine Learning, Data Ethics, Natural Language Processing, AI Personalization, Deep Learning, Credit Risk, Data-Driven Decision-Making, Case Studies, Reinforcement Learning, Big Data, Algorithms, Data Management, Customer Service

    4.7
    Rating, 4.7 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Google Search Advertising Implementation

    Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Analysis, Performance marketing, Bidding, Campaign Management, Online Advertising, Digital Advertising, Web Analytics, Advertising, Performance Metric, Keyword Research, Key Performance Indicators (KPIs), Target Audience, Performance Management

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Assimilating into Your New Job

    Skills you'll gain: Employee Onboarding, Relationship Building, Strategic Planning, Planning, Team Oriented, Goal Setting, Expectation Management, Conscientiousness, Professionalism, Adaptability, Communication, Business Writing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    61 reviews

    Beginner · Guided Project · Less Than 2 Hours

Searches related to marketing strategy

marketing strategy and techniques
marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy capstone project
the "who" of the marketing strategy:segmentation & targeting
retail marketing strategy
influencer marketing strategy
fundamentals of marketing strategy
1…228229230…364

In summary, here are 10 of our most popular marketing strategy courses

  • Apprendre à tirer parti des idées de tweet sur Twitter: Coursera
  • Introduction to Digital Transformation: Change & Disruption: London Business School
  • Web3 and Blockchain Leadership for Transformation: INSEAD
  • Foundations of Purchasing: Principles and Practices : Coursera
  • NIST Cybersecurity and Risk Management Frameworks: Packt
  • Program Management: Performance Domains: LearnKartS
  • Habilidades de negociación y comunicación efectiva: Tecnológico de Monterrey
  • YouTube Planning: Manage Content Like a Pro: Coursera
  • Creating Engaging Content for Facebook: Coursera
  • AI Fundamentals in Financial Services: Saïd Business School, University of Oxford

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok