Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Applied Machine Learning, Jupyter, Machine Learning Algorithms, Model Evaluation, Machine Learning, Predictive Modeling, Data Science, Python Programming, Predictive Analytics, Data Analysis, Technical Communication
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Business Research, Research Reports, Research Design, Competitive Analysis, Market Intelligence, Quantitative Research, Consumer Behaviour, Global Marketing, Market Trend, Surveys, Customer Analysis, Analytical Skills, Case Studies, Report Writing, Business Strategy
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Power BI, Interactive Data Visualization, Data Visualization, Data Presentation, Dashboard, Trend Analysis, Exploratory Data Analysis, Customer Analysis, Data Visualization Software, Sales, Business Intelligence, Data Analysis, Business Analytics, Data Import/Export
Beginner · Guided Project · Less Than 2 Hours

Rice University
Skills you'll gain: Probability & Statistics, Microsoft Excel, Descriptive Statistics, Business Analytics, Box Plots, Probability Distribution, Data Visualization, Probability, Statistics, Business Mathematics, Spreadsheet Software, Data-Driven Decision-Making, Algebra, Bayesian Statistics, Arithmetic, Case Studies, Statistical Analysis, Quantitative Research, Data Analysis, Correlation Analysis
Beginner · Course · 1 - 3 Months

The Chinese University of Hong Kong
Skills you'll gain: Statistical Analysis, SPSS, Statistical Modeling, Correlation Analysis, Statistical Methods, Regression Analysis, Mathematical Modeling, Data Analysis Software, Analysis, Advanced Analytics, Research Methodologies, Data Analysis, Model Evaluation
Mixed · Course · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Global Marketing, Business Strategy, Growth Strategies, Business Development, Corporate Strategy, International Relations, Strategic Thinking, Strategic Planning, Go To Market Strategy, Strategic Partnership, Strategic Decision-Making, Competitive Analysis, Market Opportunities, Value Propositions, Cost Reduction, Risk Management, Risk Analysis
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Infographics, Canva (Software), Graphic and Visual Design, Design Elements And Principles
Intermediate · Guided Project · Less Than 2 Hours

Howard University
Skills you'll gain: Business Software, Information Systems, Business Systems, Business Technologies, Management Information Systems, Information Technology, Enterprise Resource Planning, E-Commerce, Systems Analysis, Computer Hardware, Data Warehousing, Disaster Recovery, Networking Hardware, Business Ethics, Operating Systems, Business Process Management, Customer Relationship Management, Security Management, Business-To-Consumer, Data Security
Intermediate · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Model Context Protocol, Generative AI Agents, AI Enablement, Email Automation, Business Process Automation, Generative AI, AI Product Strategy, Agentic systems, Initiative and Leadership, Tool Calling, Anthropic Claude, ChatGPT, Automation, Responsible AI, Marketing Automation, Business Solutions, Multimodal Prompts, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering, IT Automation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: General Data Protection Regulation (GDPR), Information Privacy, Personally Identifiable Information, Data Security, Data Governance, Data Ethics, Data Integrity, Vulnerability Assessments, Law, Regulation, and Compliance, Big Data, Cryptography
Beginner · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Persuasive Communication, Public Speaking, Storytelling, Verbal Communication Skills, Influencing, Communication, Leadership, Sales Presentations, Business Communication, Professional Development, Presentations, Trustworthiness, Emotional Intelligence, Target Audience
Beginner · Course · 1 - 3 Months

Skills you'll gain: Recurrent Neural Networks (RNNs), Exploratory Data Analysis, Deep Learning, Text Mining, Matplotlib, Data Cleansing, Data Analysis, Data Preprocessing, Natural Language Processing, Data Manipulation, Python Programming, Machine Learning, Model Evaluation
Beginner · Guided Project · Less Than 2 Hours