• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Electrical Characterization: MOSFETs

    Skills you'll gain: Semiconductors, Electronic Components, Laboratory Research, Electrical Engineering, Electronics Engineering, Electronics, Data Analysis Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    The 4 A's of Marketing with Jagdish Sheth

    Skills you'll gain: Global Marketing, Marketing Effectiveness, Marketing, Regulatory Compliance, Strategic Marketing, Stakeholder Management, Innovation, Stakeholder Communications, Corporate Sustainability, Business Marketing, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, Marketing Planning, Marketing Channel, Value Propositions, Social Media Marketing, Marketing Strategies, Business Strategy, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    I

    IESE Business School

    How to Build an Effective Service Company

    Skills you'll gain: Lean Methodologies, Workforce Management, Service Improvement, Operations Management, Operational Performance Management, Business Process Management, Process Optimization, Service Management, Operational Efficiency, Process Analysis, Sustainable Business, Capacity Management, Customer experience improvement, Case Studies

    4.4
    Rating, 4.4 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Leeds

    Aeroecology: Exploring Biodiversity with Radar

    Skills you'll gain: Environmental Monitoring, Environmental Regulations, Environment, Taxonomy, Geospatial Information and Technology, Environmental Science, Spatial Data Analysis, Research, Scientific Visualization, Data Literacy, Biology, Data Visualization, Physics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    Alfaisal University | KLD

    المؤشرات الاقتصادية | Economic Indicators

    Skills you'll gain: Economic Development, Performance Analysis, Economics, Business Economics, International Finance, Market Data, Business Valuation, Financial Acumen, Key Performance Indicators (KPIs), Business Metrics, Equities, Supply And Demand, Payment Systems, Market Dynamics

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Create Compelling Business Cases

    Skills you'll gain: Risk Management, Proposal Writing, Business Ethics, Business Research, Business Writing, Return On Investment, Financial Analysis, Financial Acumen, Business Analysis, Decision Making

    3.3
    Rating, 3.3 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Customer-Centric CRM Strategy and Management

    Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Brand Loyalty, Customer Retention, Customer Relationship Building, Customer Engagement, Organizational Strategy, Marketing Automation, Case Studies, Value Propositions, Market Analysis, Portfolio Management, Analysis, Business Strategy, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidade Estadual de Campinas

    Alfabetização Midiática, Informacional e Diálogo Intercultural - UNESCO e UNICAMP

    Skills you'll gain: Media and Communications, Cultural Diversity, Content Creation, digital literacy, Journalism, Research, Critical Thinking, Working With Children, Law, Regulation, and Compliance

    4.9
    Rating, 4.9 out of 5 stars
    ·
    91 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    2

    28DIGITAL

    Becoming a Cybersecurity Consultant

    Skills you'll gain: Cybersecurity, Computer Security, Cyber Security Strategy, Cyber Threat Intelligence, Cyber Security Policies, Threat Management, Cyber Risk, Threat Detection, Cyber Security Assessment, Network Security, Application Security, Risk Management, Data Security, Information Privacy, Vulnerability Assessments, Business Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Business Analysis: Preparation Exam for ECBA Certification

    Skills you'll gain: Business Analysis, Business Requirements, Business Process, Needs Assessment, Requirements Management, Ethical Standards And Conduct, Stakeholder Engagement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    23 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    D

    DeepLearning.AI

    How Diffusion Models Work

    Skills you'll gain: Generative AI, Generative Model Architectures, Jupyter, Sampling (Statistics), Artificial Neural Networks, Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    276 reviews

    Intermediate · Project · Less Than 2 Hours

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    A starter’s guide to Open Science

    Skills you'll gain: Data Sharing, Educational Materials, Education and Training, General Science and Research, Science and Research, Scientific Methods, Research, Research Design, Research Methodologies, Experimentation, Peer Review, Data Access, Ethical Standards And Conduct, Data Store, Interoperability, Metadata Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Mixed · Course · 1 - 3 Months

1…203204205…339

In summary, here are 10 of our most popular market research courses

  • Electrical Characterization: MOSFETs: Arizona State University
  • The 4 A's of Marketing with Jagdish Sheth: Kennesaw State University
  • How to Build an Effective Service Company: IESE Business School
  • Aeroecology: Exploring Biodiversity with Radar: University of Leeds
  • المؤشرات الاقتصادية | Economic Indicators: Alfaisal University | KLD
  • Create Compelling Business Cases: Coursera
  • Customer-Centric CRM Strategy and Management: EDUCBA
  • Alfabetização Midiática, Informacional e Diálogo Intercultural - UNESCO e UNICAMP: Universidade Estadual de Campinas
  • Becoming a Cybersecurity Consultant: 28DIGITAL
  • Business Analysis: Preparation Exam for ECBA Certification: SkillUp

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok