• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Cree Increíbles Diseños de Mercadeo usando Canva

    Skills you'll gain: Canva (Software), Social Media Marketing, Social Media Content, Marketing Design, Social Media, Content Creation, Style Guides, Graphic and Visual Design, Branding, Presentations, User Accounts

    4.5
    Rating, 4.5 out of 5 stars
    ·
    149 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Trello for Beginners

    Skills you'll gain: Kanban Principles, Agile Methodology, Workflow Management, Prioritization, Collaborative Software, Project Management Software, Organizational Skills, Lean Methodologies, Project Management, User Accounts

    4.4
    Rating, 4.4 out of 5 stars
    ·
    185 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Principles of Leadership: Leading Technical Teams

    Skills you'll gain: Delegation Skills, Stakeholder Management, Technical Management, Engineering Management, Negotiation, Mentorship, Meeting Facilitation, Decision Making, Team Leadership, Leadership, Organizational Leadership, Culture Transformation, Team Management, Leadership and Management, Courage, Growth Mindedness, Business Leadership, Team Building, Collaboration, Communication

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    43 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Airbus Beyond

    Procurement Strategies

    Skills you'll gain: Procurement, Strategic Sourcing, Supplier Relationship Management, Contract Management, Supplier Performance Management, Negotiation, Contract Negotiation, Process Optimization, Value Propositions, Risk Management, Market Research, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    ESSEC Business School

    L'entrepreneuriat social: faire son business plan

    Skills you'll gain: Social Impact, Business Modeling, Market Research, Business Planning, Entrepreneurship, Sustainable Business, Key Performance Indicators (KPIs), Marketing, Customer Analysis, Stakeholder Analysis, Business Development, Needs Assessment, Target Audience, Entrepreneurial Finance, Governance, Financial Forecasting

    4.5
    Rating, 4.5 out of 5 stars
    ·
    122 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Best Practices for iOS User Interface Design

    Skills you'll gain: Apple iOS, Model View Controller, Core Data (Software), User Interface (UI) Design, UI Components, Responsive Web Design, Mobile Development, Human Computer Interaction, UI/UX Strategy, Data Mapping, Animations, Storyboarding

    4.5
    Rating, 4.5 out of 5 stars
    ·
    189 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create corporate Newsletters with Canva

    Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Event Marketing, Target Audience, Business Correspondence, Email Marketing, Content Creation, Graphic Design, Marketing Design, Marketing Communications, Digital Marketing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Enhancing Customer Insights with Generative AI

    Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Market Research, Data Preprocessing, Market Analysis, Marketing Analytics, Data Analysis, AI Enablement, Data Visualization Software, Consumer Behaviour, Business Strategy

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Social Business Model and Planning for Social Innovation

    Skills you'll gain: Team Oriented, Business Planning, Social Impact, Organizational Structure, Business Modeling, Entrepreneurship, Business Strategy, Fundraising, Value Propositions, Financial Planning, Investments, Presentations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    125 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Utilize LinkedIn for Career Search

    Skills you'll gain: LinkedIn, Professional Networking, Applicant Tracking Systems, Social Media, Editing, Job Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    271 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Beginner: Figma UI / UX Design Essentials

    Skills you'll gain: Layout Design, UI/UX Strategy, Persona (User Experience), User Flows, Version Control

    4.2
    Rating, 4.2 out of 5 stars
    ·
    31 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Q

    Queen Mary University of London

    Analysis and Interpretation of Data

    Skills you'll gain: Analytics, Data Analysis, Statistical Analysis, Correlation Analysis, Quantitative Research, Regression Analysis, Marketing Analytics, Probability & Statistics, Statistical Methods, Data Cleansing, Digital Marketing, Exploratory Data Analysis, Market Research, Data Preprocessing, Return On Investment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

1…191192193…449

In summary, here are 10 of our most popular marketing strategy courses

  • Cree Increíbles Diseños de Mercadeo usando Canva: Coursera
  • Trello for Beginners: Coursera
  • Principles of Leadership: Leading Technical Teams: University of Colorado Boulder
  • Procurement Strategies: Airbus Beyond
  • L'entrepreneuriat social: faire son business plan: ESSEC Business School
  • Best Practices for iOS User Interface Design: University of California, Irvine
  • Create corporate Newsletters with Canva: Coursera
  • Enhancing Customer Insights with Generative AI: Coursera
  • Social Business Model and Planning for Social Innovation: Copenhagen Business School
  • Utilize LinkedIn for Career Search: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok