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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Create Animated Social Media Posts using Canva

    Skills you'll gain: Canva (Software), Graphic and Visual Design, Graphic Design, Graphics Software, Graphical Tools, Animations, Content Creation, Social Media, Collaborative Software, Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    185 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    AI and Disaster Management

    Skills you'll gain: Disaster Recovery, Image Analysis, Data Ethics, Emergency Response, Mitigation, Text Mining, Natural Language Processing, Artificial Intelligence, Geospatial Mapping, Computer Vision, Spatial Data Analysis, Artificial Neural Networks, Convolutional Neural Networks, Model Evaluation, Data Preprocessing, Exploratory Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    319 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Tableau Data Analyst Certification Preparation

    Skills you'll gain: Dashboard, Data Storytelling, Tableau Software, Peer Review, Data Visualization Software, Presentations, Data Visualization, Interactive Data Visualization, Data Cleansing, Business Intelligence, Real Time Data, Data Manipulation, Data Presentation, Data Analysis Expressions (DAX), Data Quality, Data Transformation, Data Preprocessing, Data Validation, Data Integration, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    76 reviews

    Advanced · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    English for Effective Business Communications

    Skills you'll gain: English Language, Marketing, Business, Vocabulary, Telecommuting, Human Resources, Office Management, Leadership and Management, Business Communication, Recruitment, Business Writing, Grammar, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    122 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Selling to Chinese Consumers

    Skills you'll gain: Consumer Behaviour, Brand Management, Marketing, Global Marketing, Digital Media Strategy, Market Dynamics, Advertising, E-Commerce, Cultural Sensitivity, Cultural Diversity, Social Sciences, Sociology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    314 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Business Execution: Ops, Team Management & Communication

    Skills you'll gain: Purchasing, Workflow Management, Business Workflow Analysis, Supplier Relationship Management, Internal Communications, Systems Thinking, Process Mapping, Operational Efficiency, Contract Management, Supplier Management, Proposal Writing, Negotiation, Strategic Thinking, Team Leadership, AI Enablement, Leadership, Operations Management, Communication, Business, Team Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    295 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Data Manipulation at Scale: Systems and Algorithms

    Skills you'll gain: Big Data, Relational Databases, Database Systems, Dataflow, Databases, Data Science, Data Manipulation, Data Processing, NoSQL, Apache Spark, Distributed Computing, Apache Hadoop, SQL, Data Analysis, Query Languages, Cloud Computing, Scalability, Graph Theory, Python Programming, Algorithms

    4.3
    Rating, 4.3 out of 5 stars
    ·
    772 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Use Tableau for Your Data Science Workflow

    Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Data Visualization Software, Interactive Data Visualization, Statistical Visualization, Plot (Graphics), Tableau Software, Data Ethics, Exploratory Data Analysis, Scatter Plots, Descriptive Statistics, Heat Maps, Data Analysis, Descriptive Analytics, Geospatial Information and Technology, Histogram, Analytical Skills, Application Deployment, Network Analysis

    4
    Rating, 4 out of 5 stars
    ·
    31 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Mining Foundations and Practice

    Skills you'll gain: Data Mining, Anomaly Detection, Unsupervised Learning, Data Warehousing, Supervised Learning, Data Pipelines, Data Preprocessing, Classification Algorithms, Data Modeling, Decision Tree Learning, Data Management, Machine Learning Algorithms, Data Cleansing, Model Evaluation, Exploratory Data Analysis, Analysis, Data Analysis, Machine Learning, Data Transformation, Data Quality

    Build toward a degree

    4.1
    Rating, 4.1 out of 5 stars
    ·
    177 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SAS

    Doing More with SAS Programming

    Skills you'll gain: SAS (Software), Data Manipulation, Data Transformation, Data Processing, Data Integration, Data Cleansing, Statistical Programming, Data Analysis, Data Presentation, Descriptive Statistics, Debugging

    4.8
    Rating, 4.8 out of 5 stars
    ·
    944 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Computational Thinking with Beginning C Programming

    Skills you'll gain: Computational Thinking, File I/O, Data Collection, Simulations, Data Analysis, Microsoft Visual Studio, C (Programming Language), Statistical Analysis, Automation, Program Development, Data Structures, Programming Principles, Algorithms, Computer Programming, Theoretical Computer Science, Data Storage, Descriptive Statistics, Data Visualization Software, Debugging

    4.6
    Rating, 4.6 out of 5 stars
    ·
    433 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Data – What It Is, What We Can Do With It

    Skills you'll gain: Data Literacy, Data Visualization, Data Analysis, Research Design, Descriptive Statistics, Analytics, Analysis, Statistics, Quantitative Research, Statistical Methods, Probability & Statistics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    183 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Create Animated Social Media Posts using Canva: Coursera
  • AI and Disaster Management: DeepLearning.AI
  • Tableau Data Analyst Certification Preparation: SkillUp
  • English for Effective Business Communications: University of California, Irvine
  • Selling to Chinese Consumers: The Chinese University of Hong Kong
  • Business Execution: Ops, Team Management & Communication: Coursera
  • Data Manipulation at Scale: Systems and Algorithms: University of Washington
  • Use Tableau for Your Data Science Workflow: University of California, Irvine
  • Data Mining Foundations and Practice: University of Colorado Boulder
  • Doing More with SAS Programming: SAS

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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