Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University at Buffalo
Skills you'll gain: Anomaly Detection, Production Process, Manufacturing Processes, Data Collection, Data Storage, Manufacturing Operations, Systems Engineering, Digital Transformation, Data Preprocessing, Big Data, Computing Platforms
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Commercialization, Product Planning, Innovation, New Product Development, Product Development, Team Building, Product Strategy, Entrepreneurship, Design Thinking, Product Testing, Customer Insights, Business Strategies, Team Motivation, Market Opportunities, User Research, Market Research, Team Management, Business Modeling, Technology Strategies, Value Propositions
Mixed · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Corporate Communications, Storytelling, Internal Communications, Strategic Communication, Social Media, Interpersonal Communications, Employee Engagement, Telecommuting, Public Relations, Social Media Content, Stakeholder Communications, Business Communication, Communication Strategies, Communication, Media and Communications, Marketing and Public Relations
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Business Planning, Customer Support, Strategic Planning, Business Strategy, E-Commerce, Business Modeling, Digital Marketing, Entrepreneurship, New Business Development, Marketing Strategies, Competitive Analysis, Operations Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Facebook, Digital Advertising, Advertising Campaigns, Web Analytics, Advertising, Driving engagement, Target Audience, Marketing, Social Media Marketing, Social Media
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Product Planning, AI Product Strategy, Product Management, New Product Development, Quality Assurance and Control, Sales Strategy, Performance Analysis, Marketing Strategies, Product Marketing, Product Lifecycle Management, Product Improvement, Product Testing, Sales Enablement, Key Performance Indicators (KPIs), Cross-Functional Collaboration, User Feedback, Data Analysis, Customer Insights, Data-Driven Decision-Making
Beginner · Course · 1 - 3 Months

Copenhagen Business School
Skills you'll gain: Social Impact, Growth Strategies, Marketing Communications, Sustainable Development, Business Planning, Communication Strategies, Strategic Partnership, Entrepreneurship, Performance Measurement, Innovation, Franchising
Beginner · Course · 1 - 3 Months

University of Colorado System
Skills you'll gain: Responsible AI, Agentic systems, Data Ethics, Machine Learning Algorithms, Agentic Workflows, Data Governance, AI Enablement, Health Systems, Machine Learning Methods, Health Informatics, Artificial Intelligence, Analytics, Digital Transformation, Healthcare Industry Knowledge, Generative AI Agents, Machine Learning, Health Technology, Health Information Management, Information Technology, Information Systems
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Exploratory Data Analysis, Correlation Analysis, Matplotlib, Seaborn, Data Cleansing, Data Visualization, Pandas (Python Package), Data Analysis, Data Manipulation, NumPy, Statistical Analysis, Python Programming
Beginner · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: Design Thinking, Ideation, Innovation, Creative Problem-Solving, Brainstorming, Creativity, Open Mindset, Storytelling, Data Visualization, Strategic Thinking, Case Studies, Test Tools, Leadership and Management, Marketing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Product Promotion, Account Management, Social Media Content, E-Commerce, Social Media Marketing, Social Media, Payment Systems
Beginner · Guided Project · Less Than 2 Hours

LearnKartS
Skills you'll gain: Dashboard, Salesforce, Data Visualization, Data Storytelling, Ad Hoc Reporting, Management Reporting, Product Demonstration, Security Management, Business Reporting, Report Writing, Cloud Applications, Email Automation, End User Training and Support, Real Time Data, Data Management, Data Import/Export, Security Controls
Beginner · Specialization · 1 - 3 Months