• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • U

    University of California San Diego

    Interaction Design Capstone Project

    Skills you'll gain: Ideation, Interaction Design, Prototyping, A/B Testing, User Experience Design, Usability Testing, User Interface and User Experience (UI/UX) Design, Design Thinking, Human Centered Design, Usability, Mockups, Design Research, User Research, Innovation, Creativity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    164 reviews

    Mixed · Course · 1 - 3 Months

  • D

    DeepLearning.AI

    Applied Statistics for Data Analytics

    Skills you'll gain: Probability & Statistics, Statistical Analysis, Statistics, Statistical Hypothesis Testing, Statistical Visualization, Descriptive Statistics, Data Analysis, Histogram, Probability Distribution, Correlation Analysis, Statistical Inference, Estimation, Simulation and Simulation Software, Sampling (Statistics), LLM Application, Spreadsheet Software

    4.9
    Rating, 4.9 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Seeking Investment Alpha

    Skills you'll gain: Risk Analysis, Financial Analysis, Portfolio Risk, Return On Investment, Financial Services, Investment Management, Risk Management, Portfolio Management, Equities

    4.6
    Rating, 4.6 out of 5 stars
    ·
    105 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Geneva

    Exercer son esprit critique à l’ère informationnelle

    Skills you'll gain: Cognitive flexibility, Critical Thinking, Scientific Methods, Research, Psychology, digital literacy, Media and Communications, Social Impact

    4.7
    Rating, 4.7 out of 5 stars
    ·
    76 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Arizona State University

    Entender el diseño

    Skills you'll gain: Design Research, Design Thinking, Creative Thinking, Design, Design Strategies, Product Design, User Experience Design, Sustainable Design, Innovation, Graphic Design, Social Impact, Consumer Behaviour, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    563 reviews

    Mixed · Course · 1 - 3 Months

  • P

    Peking University

    算法设计与分析 Design and Analysis of Algorithms

    Skills you'll gain: Algorithms, Theoretical Computer Science, Pseudocode, Mathematical Modeling, Computational Thinking, Graph Theory, Applied Mathematics, Numerical Analysis, Mathematical Theory & Analysis, Data Structures, Network Routing, Operations Research, Design Strategies, Bioinformatics, Digital Signal Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    53 reviews

    Intermediate · Course · 1 - 3 Months

  • T

    Technical University of Munich (TUM)

    From Zero to Hero - Digital Product Development From Scratch

    Skills you'll gain: Prompt Engineering, Amazon Bedrock, MLOps (Machine Learning Operations), Innovation, Design Thinking, Generative AI, Ideation, Amazon Web Services, Lean Methodologies, Model Evaluation, Product Development, User Experience Design, New Product Development, Agile Product Development, Machine Learning, User Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Arizona State University

    Technology & Entrepreneurship

    Skills you'll gain: Curiosity, Lean Methodologies, Design Thinking, Entrepreneurship, Commercialization, Innovation, Problem Solving, Customer Analysis, Presentations, Creative Thinking, Target Audience, Brainstorming, Customer Insights, Market Opportunities, Team Oriented, Ideation, Market Research, Solution Design, Business Research, Complex Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    82 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Business Strategy: Business Model Canvas Analysis with Miro

    Skills you'll gain: Miro AI, Value Propositions, Business Modeling, Product Development, Business Analysis, Business Process Modeling, Stakeholder Communications, Business Solutions, Presentations, Business Strategy, Strategic Thinking, Innovation, Entrepreneurship

    4.5
    Rating, 4.5 out of 5 stars
    ·
    146 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • G

    Google

    Google UX Design (DE)

    Skills you'll gain: User Experience Design, Responsive Web Design, Storyboarding, Adobe XD, Information Architecture, UI/UX Research, Web Design, Usability Testing, Design Reviews, Figma (Design Software), User Interface and User Experience (UI/UX) Design, Prototyping, Wireframing, User Research, User Story, Presentations, Human Factors, User Centered Design, Persona (User Experience), Ideation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    58 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Q

    Queen Mary University of London

    Cloud Computing Law: Law Enforcement, Competition, & Tax

    Skills you'll gain: Tax, Tax Laws, Law, Regulation, and Compliance, Cloud Services, Cloud Security, Tax Compliance, Cloud Computing, Sales Tax, Regulation and Legal Compliance, Tax Management, Corporate Tax, Income Tax, General Data Protection Regulation (GDPR), Data Access, Digital Forensics, Interoperability, Criminal Investigation and Forensics, Competitive Analysis, Market Analysis, Market Dynamics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • B

    BCG

    التحوّل الرقمي

    Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Business Technologies, Business Strategy, Market Dynamics, Emerging Technologies, Business Economics, Innovation, Competitive Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    294 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…181182183…375

In summary, here are 10 of our most popular market research courses

  • Interaction Design Capstone Project: University of California San Diego
  • Applied Statistics for Data Analytics: DeepLearning.AI
  • Seeking Investment Alpha: Coursera
  • Exercer son esprit critique à l’ère informationnelle: University of Geneva
  • Entender el diseño: Arizona State University
  • 算法设计与分析 Design and Analysis of Algorithms: Peking University
  • From Zero to Hero - Digital Product Development From Scratch: Technical University of Munich (TUM)
  • Technology & Entrepreneurship: Arizona State University
  • Business Strategy: Business Model Canvas Analysis with Miro: Coursera
  • Google UX Design (DE): Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok