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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Extraordinary Human Capital Management

    Skills you'll gain: Human Capital, Human Resource Strategy, Human Resources, Change Management, Human Resources Management and Planning, Talent Management, Labor Relations, HR Tech, Organizational Strategy, Crisis Management, Intercultural Competence, Cultural Diversity, Talent Acquisition, Industrial and Organizational Psychology, Workforce Development, Diversity and Inclusion, Team Management, People Analytics, Leadership, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    73 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Probability Foundations for Data Science and AI

    Skills you'll gain: Probability, Probability & Statistics, Probability Distribution, Statistics, Statistical Methods, Data Analysis, Statistical Analysis

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    284 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Strategy & Economic Analysis

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Product Lifecycle Management, Business Economics, Innovation, Economics, Market Trend, Strategic Decision-Making, Strategic Thinking, Price Negotiation, Global Marketing, Market Analysis, Business Strategy, New Product Development, Operating Cost, Market Opportunities, Strategic Planning, Team Leadership, Adaptability

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    214 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Market and Competition in Pricing Strategy

    Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Share, Business Strategy, Marketing, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, New Business Development, Regulation and Legal Compliance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    235 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Developing AI Applications on Azure

    Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Model Deployment, Microsoft Azure, Python Programming, Machine Learning, Machine Learning Algorithms, Data Science, Image Analysis, Computer Vision, Natural Language Processing, Application Programming Interface (API)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    978 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IIMA - IIM Ahmedabad

    Leading with a Digital Strategy

    Skills you'll gain: Digital Transformation, AI Enablement, Business Transformation, Technology Strategies, Performance Improvement, Organizational Strategy, Organizational Change, Performance Measurement, Business Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    169 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Algorithms on Strings

    Skills you'll gain: Bioinformatics, Algorithms, Data Structures, Text Mining, Theoretical Computer Science, Computational Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.1K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Create Machine Learning Models in Microsoft Azure

    Skills you'll gain: Unsupervised Learning, Scikit Learn (Machine Learning Library), PyTorch (Machine Learning Library), Convolutional Neural Networks, Exploratory Data Analysis, Deep Learning, Microsoft Azure, Data Visualization, Classification Algorithms, Applied Machine Learning, Regression Analysis, Predictive Modeling, Data Analysis, Image Analysis, Artificial Intelligence and Machine Learning (AI/ML), Data Science, MLOps (Machine Learning Operations), Transfer Learning, Machine Learning, Tensorflow

    4.5
    Rating, 4.5 out of 5 stars
    ·
    331 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Professional Selling: 3 Steps to High-Performance

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Process, Overcoming Objections, Selling Techniques, Verbal Communication Skills, Sales, Cold Calling, Sales Presentation, B2B Sales, Sales Strategy, Customer Relationship Building, Needs Assessment, Sales Pipelines, Solution Selling, Communication, Consumer Behaviour, Lead Generation, Rapport Building, Relationship Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    93 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Trade, Immigration and Exchange Rates in a Globalized World

    Skills you'll gain: International Finance, Economics, International Relations, Economic Development, Global Marketing, Financial Trading, Socioeconomics, World History, Supply And Demand, Political Sciences, Trend Analysis, Risk Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    302 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Crea piezas para redes sociales usando Canva

    Skills you'll gain: Canva (Software), Animation and Game Design, Graphic and Visual Design, Social Media Content, Social Media Marketing, Social Media, Content Creation, Marketing Design, Instagram, Editing, Branding, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    114 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    BigQuery for Data Analysts

    Skills you'll gain: Looker (Software), Big Data, SQL, Data Pipelines, Data Transformation, Extract, Transform, Load, Data Warehousing, Data Cleansing, Data Analysis, Data Visualization Software, Google Sheets, Google Cloud Platform, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    78 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Extraordinary Human Capital Management: University of Michigan
  • Probability Foundations for Data Science and AI: University of Colorado Boulder
  • Strategy & Economic Analysis: Illinois Tech
  • Market and Competition in Pricing Strategy: University of Virginia
  • Developing AI Applications on Azure: LearnQuest
  • Leading with a Digital Strategy: IIMA - IIM Ahmedabad
  • Algorithms on Strings: University of California San Diego
  • Create Machine Learning Models in Microsoft Azure: Microsoft
  • Professional Selling: 3 Steps to High-Performance: Kennesaw State University
  • Trade, Immigration and Exchange Rates in a Globalized World: IE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

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145 courses
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