Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

New York Institute of Finance
Skills you'll gain: Financial Market, Market Opportunities, Market Trend, Market Dynamics, Market Analysis, Risk Modeling, Supply Chain, FinTech, Financial Services, Finance, Investments, Stakeholder Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Video Production, Content Performance Analysis, Customer Engagement, Content Creation, Marketing Analytics, Marketing Channel, Target Audience, Content Strategy, Marketing Effectiveness, Business Marketing, Social Media Marketing, Goal Setting
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Event Planning, Canva (Software), Event Management, Digital Content, Event Marketing, Graphic Design, Graphic and Visual Design Software, Social Media Campaigns, Social Media, Product Design, Digital Marketing, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Corporate Finance Institute
Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Dashboard, Data Transformation, Data Analysis, Excel Formulas, Data Visualization Software, Data Presentation, Data Manipulation, Business Intelligence, Data Cleansing
Beginner · Course · 1 - 3 Months

The University of Sydney
Skills you'll gain: Social Media Strategy, Professional Networking, Data Ethics, Social Network Analysis, Analytics, Media and Communications, Social Sciences, Content Creation, Business Ethics, Information Privacy
Mixed · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Health Informatics, Health Care, Medical Records, Health Information Management, Clinical Informatics, Electronic Medical Record System, Databases, Data Analysis, Data Quality, Interoperability, Big Data, Query Languages, Data Science
Beginner · Course · 1 - 4 Weeks

University of California, Santa Cruz
Skills you'll gain: Business Communication, Entrepreneurship, Social Media Marketing, Search Engine Optimization, Web Design and Development, Marketing, Workflow Management, Business Planning, E-Commerce, Project Management, Business Strategy, Business Process, Branding, Customer Relationship Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Generative AI, Content Creation, Social Media Content, ChatGPT, Digital Content, Graphic and Visual Design, Prompt Engineering, Content Marketing, Writing, Target Audience
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: PySpark, Apache Spark, Model Evaluation, MySQL, Data Pipelines, Scala Programming, Extract, Transform, Load, Logistic Regression, Customer Analysis, Apache Hadoop, Predictive Modeling, Applied Machine Learning, Data Processing, Data Persistence, Advanced Analytics, Big Data, Apache Maven, Unsupervised Learning, Apache, Python Programming
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Marketing Budgets, Advertising Campaigns, Campaign Management, Search Engine Marketing, Online Advertising, Social Media Campaigns, Facebook, Paid media, Digital Advertising, Budget Management, Advertising, Account Management, Target Audience, User Accounts, Organizational Skills
Beginner · Guided Project · Less Than 2 Hours

Pontificia Universidad Católica de Chile
Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Accounting, Income Statement, Financial Analysis, Balance Sheet, Cash Flows, Cash Management, Working Capital, Accrual Accounting, Asset Management, Operating Expense, Resource Management, Equities, Market Analysis
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Presentations, Verbal Communication Skills, Communication, Non-Verbal Communication, Microsoft PowerPoint, Business Communication, English Language, Interpersonal Communications, Business Leadership, Crisis Management, Organizational Structure, Leadership and Management, Business, Business Management, Global Marketing, Rapport Building, Leadership, Corporate Communications, Grammar, Vocabulary
Mixed · Course · 1 - 4 Weeks