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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    U

    University of Pennsylvania

    Creativity In Business and Other Disciplines

    Skills you'll gain: Creative Thinking, Creativity, Creative Problem-Solving, Ideation, Innovation, Architectural Design, Problem Solving, Design Thinking, Artificial Intelligence and Machine Learning (AI/ML), Entrepreneurship, Artificial Intelligence, Advertising, Marketing, Game Design, Consumer Behaviour, Experimentation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    A

    Arizona State University

    Design of Experiments

    Skills you'll gain: Experimentation, Sample Size Determination, Research Design, Regression Analysis, Statistical Analysis, Statistical Methods, Data Analysis Software, Statistical Modeling, Statistical Hypothesis Testing, Design Strategies, Sampling (Statistics), Probability & Statistics, Mathematical Modeling, Analysis, Model Evaluation, Data Transformation, Descriptive Statistics, Probability Distribution, Variance Analysis, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    377 reviews

    Beginner · Specialization · 3 - 6 Months

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    B

    Board Infinity

    Generative AI in HR - Impact and Application of Gen AI

    Skills you'll gain: Responsible AI, HR Tech, Employee Engagement, Human Resources, Generative AI, Data Ethics, Talent Recruitment, Talent Acquisition, Human Resource Strategy, Recruitment, Trend Analysis, Employee Training, Employee Retention, Data-Driven Decision-Making, Workforce Development, Workforce Planning

    4.3
    Rating, 4.3 out of 5 stars
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    248 reviews

    Beginner · Course · 1 - 4 Weeks

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    E

    Edureka

    Introduction to PySpark

    Skills you'll gain: PySpark, Apache Spark, Data Management, Distributed Computing, Apache Hadoop, Data Processing, Data Analysis, Exploratory Data Analysis, Python Programming, Scalability

    3.7
    Rating, 3.7 out of 5 stars
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    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    I

    IESE Business School

    Finanzas para directivos

    Skills you'll gain: Financial Acumen, Financial Statements, Working Capital, Financial Analysis, Balance Sheet, Financial Management, Return On Investment, Forecasting, Profit and Loss (P&L) Management, Operational Analysis, Business Metrics, Cash Flow Forecasting, Financial Modeling, Accounts Receivable, Accounts Payable, Inventory Management, Business Strategy

    4.9
    Rating, 4.9 out of 5 stars
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    402 reviews

    Beginner · Course · 1 - 4 Weeks

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    C

    Coursera

    Using GenAI for Tailored Customer Emails

    Skills you'll gain: Prompt Engineering, Email Marketing, Generative AI Agents, Persona Development, AI Personalization, ChatGPT, Customer Insights, Target Audience, Marketing Automation, Content Creation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of California, Davis

    Healthcare Data Literacy

    Skills you'll gain: Data Integration, Health Informatics, Data Dictionary, Health Systems, Metadata Management, Health Care, Data Mapping, Healthcare Industry Knowledge, Value-Based Care, Health Information Management, Taxonomy, Care Coordination, Data Literacy, Clinical Data Management, ICD Coding (ICD-9/ICD-10), Data Quality, Medical Terminology, Big Data, Interoperability, Data Storage

    4.4
    Rating, 4.4 out of 5 stars
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    128 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    G

    Google Cloud

    Preparing for Google Cloud Certification: Cloud Data Engineer Professional Certificate 日本語版

    Skills you'll gain: Google Cloud Platform, Model Deployment, Data Transformation, Dataflow, Data Pipelines, Extract, Transform, Load, Unstructured Data, Data Warehousing, Data Lakes, Tensorflow, Data Quality, MLOps (Machine Learning Operations), Apache Airflow, Apache Spark, Data Processing, Big Data, Systems Design, Workflow Management, Data Infrastructure, Real Time Data

    4.4
    Rating, 4.4 out of 5 stars
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    296 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
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    C

    Coursera

    Generative AI for Keyword Research

    Skills you'll gain: Keyword Research, Generative AI, Google Gemini, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Prompt Engineering, ChatGPT, Microsoft Copilot, Competitive Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    37 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    I

    Institut Mines-Télécom

    Digital Business

    Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Digital Transformation, Business Analysis, Competitive Analysis, Action Oriented, Analysis, Business Transformation, Business Development, Market Analysis, Business Strategy, Business Valuation, Entrepreneurship, Technology Strategies, Business Technologies, E-Commerce, Emerging Technologies, Innovation, Business Modeling, Regulation and Legal Compliance

    4.6
    Rating, 4.6 out of 5 stars
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    186 reviews

    Beginner · Specialization · 3 - 6 Months

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    S

    SAS

    Statistical Thinking for Industrial Problem Solving, presented by JMP

    Skills you'll gain: Exploratory Data Analysis, Data Compilation, Correlation Analysis, Data Collection, Statistical Inference, Statistics, Statistical Methods, Statistical Modeling, Predictive Modeling, Data Analysis, Statistical Hypothesis Testing, Data-Driven Decision-Making, Regression Analysis, Statistical Analysis, Probability & Statistics, Descriptive Statistics, Data Visualization

    4.8
    Rating, 4.8 out of 5 stars
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    99 reviews

    Beginner · Course · 1 - 3 Months

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    T

    The University of Sydney

    Ethical Social Media

    Skills you'll gain: Social Media Strategy, Professional Networking, Data Ethics, Social Network Analysis, Analytics, Media and Communications, Social Sciences, Content Creation, Business Ethics, Information Privacy

    4.5
    Rating, 4.5 out of 5 stars
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    114 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Creativity In Business and Other Disciplines: University of Pennsylvania
  • Design of Experiments: Arizona State University
  • Generative AI in HR - Impact and Application of Gen AI: Board Infinity
  • Introduction to PySpark: Edureka
  • Finanzas para directivos: IESE Business School
  • Using GenAI for Tailored Customer Emails: Coursera
  • Healthcare Data Literacy: University of California, Davis
  • Preparing for Google Cloud Certification: Cloud Data Engineer Professional Certificate 日本語版: Google Cloud
  • Generative AI for Keyword Research: Coursera
  • Digital Business: Institut Mines-Télécom

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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