• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Collaborating with G Suite Apps

    Skills you'll gain: Collaborative Software, Google Workspace, Gmail, Telecommuting, Virtual Networking, File Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    405 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    A Strategic Approach to Cybersecurity

    Skills you'll gain: Cybersecurity, Cyber Security Strategy, Cyber Governance, Cyber Risk, Cyber Security Assessment, Security Strategy, Cyber Security Policies, Security Management, Security Awareness, Threat Modeling, Information Privacy, Infrastructure Security, Risk Management, Vulnerability Assessments

    4.7
    Rating, 4.7 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Pensamiento de diseño para la innovación

    Skills you'll gain: Design Thinking, Creative Problem-Solving, Ideation, Innovation, Creativity, Storytelling, Human Centered Design, Strategic Thinking, Data Visualization, Growth Mindedness, Test Tools, Entrepreneurship, Case Studies, Business Modeling, Peer Review

    4.8
    Rating, 4.8 out of 5 stars
    ·
    107 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Infosec

    Cybersecurity Risk Management Framework

    Skills you'll gain: Risk Management Framework, Cyber Risk, Federal Information Security Management Act, NIST 800-53, Systems Development Life Cycle, Cybersecurity, Security Management, Cyber Governance, Cyber Security Strategy, Risk Management, Security Controls, Infrastructure Security, Cyber Security Assessment, Vulnerability Assessments, Authorization (Computing), Security Requirements Analysis, Continuous Monitoring, Cyber Security Policies, Information Assurance, Information Systems Security

    4.4
    Rating, 4.4 out of 5 stars
    ·
    216 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    N

    National Taiwan University

    服務模式的體驗、設計與創新:從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points)

    Skills you'll gain: Revenue Management, Service Design, Customer experience improvement, Financial Services, Innovation, Economics, Product Design, Case Studies, Platform As A Service (PaaS), Business Modeling, Business Strategy, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    151 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Innovation and entrepreneurship

    Skills you'll gain: Design Thinking, Innovation, Business Modeling, Creative Problem-Solving, Entrepreneurship, Lean Methodologies, Process Development, Creative Thinking, New Product Development, Open Mindset, Cognitive flexibility, Business Architecture, Creativity, Storytelling, Corporate Strategy, Team Management, Business Strategies, Business Strategy, Organizational Strategy, Customer Engagement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    81 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    A Story of Economics: A Principles Tale

    Skills you'll gain: Economics, Supply And Demand, Business Economics, Market Dynamics, Economic Development, Game Theory, Financial Policy, Tax, Market Analysis, International Relations, Operating Cost, Cost Benefit Analysis, Business Metrics, Public Policies, Performance Metric, International Finance, Fiscal Management, Consumer Behaviour, Investments, Labor Relations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    143 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Agile Organization

    Skills you'll gain: Change Management, Organizational Change, Culture Transformation, Organizational Development, Agile Methodology, Business Transformation, Scalability, Leadership and Management, Organizational Strategy, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    434 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    AI Product & Process Excellence

    Skills you'll gain: Business Process Modeling, Responsible AI, AI Product Strategy, Business Process, Digital Transformation, Business Process Management, Process Design, Business Process Automation, Google Gemini, Process Analysis, ChatGPT, Product Management, Generative AI, Sustainable Development, Generative AI Agents, Social Impact, Sustainability Reporting, Prompt Engineering, Data Strategy, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Mastering Business Essentials: Introduction

    Skills you'll gain: Business, Market Dynamics, Supply Chain Management, Business Strategy, Logistics Management, Business Economics, Strategic Thinking, Marketing, Competitive Analysis, Profit and Loss (P&L) Management, Value Propositions, Decision Making, Strategic Decision-Making, Market Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Practical Neuromarketing Research

    Skills you'll gain: Research, Research Design, Consumer Behaviour, Influencing, Persuasive Communication, Ethical Standards And Conduct, Marketing Psychology, Behavioral Economics, Biomedical Technology, Experimentation, Neurology, Marketing, Data Analysis, Statistical Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Generate and Maintain a Healthy Sales Pipeline

    Skills you'll gain: Sales Pipelines, Customer Retention, Sales Prospecting, Sales Process, Lead Generation, Customer Relationship Management, Sales Strategy, Customer Relationship Management (CRM) Software, Sales, Sales Management, Selling Techniques, Customer Acquisition Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

1…165166167…363

In summary, here are 10 of our most popular marketing strategy courses

  • Collaborating with G Suite Apps: Coursera
  • A Strategic Approach to Cybersecurity: University of Maryland, College Park
  • Pensamiento de diseño para la innovación: University of Virginia
  • Cybersecurity Risk Management Framework: Infosec
  • 服務模式的體驗、設計與創新:從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points): National Taiwan University
  • Innovation and entrepreneurship: Tecnológico de Monterrey
  • A Story of Economics: A Principles Tale: Rice University
  • Agile Organization: University of Colorado System
  • AI Product & Process Excellence: Starweaver
  • Mastering Business Essentials: Introduction: Emory University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok