• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Improving Customer Retention

    Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer Service, Consumer Behaviour, User Feedback, Customer Analysis, Marketing Strategies, Service Improvement, Personalized Service

    4.6
    Rating, 4.6 out of 5 stars
    ·
    68 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Diseña stories para Instagram y Facebook con Canva

    Skills you'll gain: Canva (Software), Instagram, Social Media Content, Social Media Marketing, Social Media, Animations, Content Creation, Facebook, Marketing, Design

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Primeros pasos en Visme

    Skills you'll gain: Graphic and Visual Design Software, Marketing Design, Graphic and Visual Design, Graphic Design, Design, Infographics, Presentations, Advertising, Marketing, Project Design, User Accounts, Data Sharing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Algorithmic Thinking (Part 2)

    Skills you'll gain: Computational Thinking, Algorithms, Theoretical Computer Science, Bioinformatics, Data Structures, Big Data, Python Programming, Data Analysis, Machine Learning Algorithms, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    219 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Corporate Communications

    Skills you'll gain: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media, Social Media Management, Interpersonal Communications, Business Communication, Stakeholder Communications, Telecommuting, Customer Communications Management, Employee Retention, Diversity and Inclusion

    4.6
    Rating, 4.6 out of 5 stars
    ·
    137 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Sales Enablement

    Skills you'll gain: Sales Enablement, Sales Strategy, Lead Generation, Sales Training, Sales, Sales Process, Customer Success Management, Content Marketing, Target Audience, Content Strategy, Customer Engagement, Content Creation, Service Level Agreement

    2.6
    Rating, 2.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    L

    Ludwig-Maximilians-Universität München (LMU)

    高阶竞争策略(中文版)

    Skills you'll gain: Mergers & Acquisitions, Business Strategy, Customer Retention, Growth Strategies, Competitive Analysis, E-Commerce, Market Analysis, Consumer Behaviour, Market Share, Regulatory Compliance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    101 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    A

    Alfaisal University | KLD

    أساسيات الذكاء الاصطناعي والبيانات الضخمة | AI

    Skills you'll gain: Computer Vision, Natural Language Processing, Robotics, Machine Learning, Big Data, Artificial Intelligence, Supervised Learning, Deep Learning, Reinforcement Learning, Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    225 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Product Innovation Management

    Skills you'll gain: Product Development, Product Strategy, Sustainable Business, Product Management, Marketing, Sustainable Design, New Product Development, Product Lifecycle Management, Commercialization, Marketing Strategies, Business Marketing, Presentations, Corporate Sustainability, Market Dynamics, Financial Analysis, Financial Modeling, Business Metrics, Cash Flows

    Build toward a degree

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Power BI Fundamentals

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Dashboard, Business Intelligence, Data Import/Export, Business Reporting, Interactive Data Visualization, Data Storytelling, Data Modeling, Data Transformation, Data Visualization Software, Data Analysis, Data Sharing, Sales, Key Performance Indicators (KPIs)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    207 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    K

    Korea Advanced Institute of Science and Technology(KAIST)

    Global Public Procurement

    Skills you'll gain: Bidding, Procurement, Business Development, Registration, Vendor Management, Request For Quotation (RFQ), Request for Proposal, Global Marketing, Law, Regulation, and Compliance, Contract Management, Regulatory Requirements, Market Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    86 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    How to edit photos for Social media with Canva

    Skills you'll gain: Canva (Software), Photo Editing, Instagram, Social Media Content, Social Media, Content Creation, Social Media Marketing, Photography, User Accounts, Dashboard, Graphic Design

    Beginner · Guided Project · Less Than 2 Hours

1…161162163…386

In summary, here are 10 of our most popular marketing analytics courses

  • Improving Customer Retention: Coursera
  • Diseña stories para Instagram y Facebook con Canva: Coursera
  • Primeros pasos en Visme: Coursera
  • Algorithmic Thinking (Part 2): Rice University
  • Corporate Communications: University of California, Irvine
  • Sales Enablement: HubSpot Academy
  • 高阶竞争策略(中文版): Ludwig-Maximilians-Universität München (LMU)
  • أساسيات الذكاء الاصطناعي والبيانات الضخمة | AI: Alfaisal University | KLD
  • Product Innovation Management: University of Colorado Boulder
  • Power BI Fundamentals: Corporate Finance Institute

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok