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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
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    U

    Universidade de São Paulo

    Inove na gestão de equipes e negócios: O crescimento da empresa

    Skills you'll gain: Talent Management, Team Management, Product Development, Decision Making, Agile Product Development, Business Process, Operational Analysis, Strategic Prioritization, Leadership, Business Strategy, Culture Transformation, Prioritization, Scalability, Employee Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    270 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Powered Customer Success

    Skills you'll gain: Prompt Engineering, Customer Retention, Customer Acquisition Management, User Feedback, Responsible AI, Customer Service, Customer experience strategy (CX), Customer Success Management, Customer Engagement, Generative AI, Customer Support, Customer Analysis, AI Personalization, ChatGPT, Anthropic Claude, Artificial Intelligence, Business Process Automation, Data-Driven Decision-Making, Automation, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    312 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Excel Skills for Business Forecasting

    Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, Model Evaluation, Regression Analysis, Microsoft Excel, Excel Formulas, Trend Analysis, Case Studies, Business Mathematics, Business Metrics, Predictive Modeling, Data Presentation, Statistical Visualization, Graphing, Business Economics, Statistical Modeling, Business Analytics, Decision Making, Process Optimization, Statistical Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    324 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    AI for Medical Prognosis

    Skills you'll gain: Risk Modeling, Decision Tree Learning, Predictive Modeling, Feature Engineering, Applied Machine Learning, Random Forest Algorithm, Forecasting, Model Evaluation, Data Preprocessing, Logistic Regression, Machine Learning, Statistical Analysis, Probability & Statistics, Data Analysis, Deep Learning

    4.7
    Rating, 4.7 out of 5 stars
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    800 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Akamai Technologies, Inc.

    Akamai Customer Consulting and Support

    Skills you'll gain: Endpoint Security, Database Systems, Computer Security Incident Management, Security Management, Ubuntu, Routing Protocols, Database Design, Application Development, Network Architecture, Linux Commands, TCP/IP, Operating Systems, Database Theory, Web Design and Development, Cascading Style Sheets (CSS), Web Development, Data Structures, Python Programming, Data Analysis, Software Development

    4.7
    Rating, 4.7 out of 5 stars
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    366 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Las redes sociales en acción

    Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media, Marketing, Marketing Strategies, Active Listening, Key Performance Indicators (KPIs), Drive Engagement, Campaign Management, Goal Setting, Resource Allocation

    4.6
    Rating, 4.6 out of 5 stars
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    761 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    ETL and Data Pipelines with Shell, Airflow and Kafka

    4.5
    Rating, 4.5 out of 5 stars
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    457 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Decisions, Decisions: Dashboards and Reports

    Skills you'll gain: Dashboard, Business Intelligence, Tableau Software, Interactive Data Visualization, Business Reporting, Data Storytelling, Data Presentation, Data Visualization Software, Data Visualization, Stakeholder Communications, Performance Tuning, Interviewing Skills

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Reproducible Research

    Skills you'll gain: Rmarkdown, Knitr, Data Sharing, General Science and Research, Statistical Reporting, Data Analysis, Statistical Analysis, Data Validation, Exploratory Data Analysis, R Programming, Technical Communication, GitHub, Git (Version Control System), Software Documentation

    4.6
    Rating, 4.6 out of 5 stars
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    4.2K reviews

    Mixed · Course · 1 - 4 Weeks

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    U

    Universidad de los Andes

    Programación en Python

    Skills you'll gain: File I/O, Data Visualization Software, Programming Principles, Computational Thinking, Matplotlib, Python Programming, NumPy, Algorithms, Computer Programming, Pandas (Python Package), Debugging, Data Manipulation, Integrated Development Environments, Data Structures, Data Analysis, Scripting

    4.5
    Rating, 4.5 out of 5 stars
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    212 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    I

    IIMA - IIM Ahmedabad

    Pre-MBA Statistics

    Skills you'll gain: Sampling (Statistics), Probability, Probability & Statistics, Statistical Hypothesis Testing, Statistics, Data Literacy, Statistical Visualization, Probability Distribution, Statistical Methods, Statistical Inference, Estimation, Descriptive Statistics, Sample Size Determination, Data Analysis, Data Science

    4.6
    Rating, 4.6 out of 5 stars
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    302 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Generative AI for Marketers

    Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Content Creation, Marketing Analytics, Generative AI Agents, Marketing Design, Marketing Strategies, Marketing Planning, Marketing Materials, Marketing, Ideation, Marketing Effectiveness, Social Media Content, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
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    32 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Inove na gestão de equipes e negócios: O crescimento da empresa: Universidade de São Paulo
  • AI-Powered Customer Success: Coursera
  • Excel Skills for Business Forecasting: Macquarie University
  • AI for Medical Prognosis : DeepLearning.AI
  • Akamai Customer Consulting and Support: Akamai Technologies, Inc.
  • Las redes sociales en acción: Tecnológico de Monterrey
  • ETL and Data Pipelines with Shell, Airflow and Kafka: IBM
  • Decisions, Decisions: Dashboards and Reports: Google
  • Reproducible Research: Johns Hopkins University
  • Programación en Python: Universidad de los Andes

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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