Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Skills you'll gain: Digital Transformation, Predictive Modeling, Business Transformation, Strategic Decision-Making, Forecasting, Technology Strategies, Emerging Technologies, Business Strategies, Leadership, Market Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Pinterest, Organizational Skills, Social Media Content, Merchandise Maintenance, Account Management, User Accounts, Direct Selling, Marketing, Business Marketing, Product Promotion, Business Strategy, Business Analytics
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Prompt Engineering, Generative AI Agents, Retrieval-Augmented Generation, Google Gemini, Responsible AI, Generative AI, Google Workspace, Google Cloud Platform, Gemini, AI Product Strategy, AI Enablement, AI Workflows, Productivity Software, AI Security, Unstructured Data, Tool Calling, Data Literacy, Artificial Intelligence, Cloud Computing, Collaboration
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Social Media Management, Social Media Content, Social Media, Scheduling, Social Media Marketing, Social Media Strategy
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Generative AI, AI Product Strategy, AI Enablement, Generative AI Agents, Data Integration, Business Solutions, Customer experience strategy (CX), Strategic Thinking, Data Strategy, Innovation, Performance Analysis, Performance Measurement, Business Analysis, Project Risk Management, Solution Design, Business Strategies, Business Transformation, Prompt Engineering, Business Process Management, Decision Making
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Trend Analysis, Social Media, Social Media Strategy, Social Media Marketing, Market Trend, Account Management, User Accounts, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Duke University
Skills you'll gain: Advertising, Media and Communications, Digital Advertising, Culture, Art History, Creativity, Consumer Behaviour, Business Ethics, Diversity and Inclusion
Mixed · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales, Sales Enablement, Sales Training, Customer Relationship Building, Business, Negotiation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Customer Success Management, Salesforce, Dashboard, Sales Operations, Customer Relationship Management (CRM) Software, Data Visualization, Customer Support, Sales Management, Customer Service, Sales Strategy, Sales Process, Business Reporting, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Materials, Marketing Design, Typography, Graphic and Visual Design Software, Graphic Design, Promotional Materials, Advertising, Presentations, Marketing, Social Media Content, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Pontificia Universidad Católica de Chile
Skills you'll gain: Descriptive Analytics, Data Mining, Business Analytics, Predictive Analytics, Analytics, Business Intelligence, Forecasting, Business Analysis, Data Analysis, Data-Driven Decision-Making, Trend Analysis, Business Strategy, Decision Making
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Marketing Planning, Interviewing Skills, Strategic Marketing, Recruitment, Marketing, Target Market, Presentations, Personal Attributes, Professional Development, Business Writing, Communication, Smart Goals, Storytelling, Writing
Mixed · Course · 1 - 3 Months