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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
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    M

    Microsoft

    Ethical Selling and Market Adaptation

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Visual Elements of User Interface Design

    Skills you'll gain: User Interface (UI) Design, Graphic and Visual Design, Design, Design Elements And Principles, Human Computer Interaction, Typography, Graphic Design, Layout Design, Information Architecture, Application Design, Interaction Design, User Experience Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.4K reviews

    Beginner · Course · 1 - 3 Months

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    E

    Edureka

    Data Engineering Workflow Orchestration with Airflow

    Skills you'll gain: Apache Airflow, CI/CD, Data Pipelines, Continuous Deployment, Workflow Management, Site Reliability Engineering, Data Engineering, Model Deployment, Data Quality, Version Control, PostgreSQL, Git (Version Control System), Python Programming, Debugging, SQL, Production Management, Scheduling, Unit Testing, Linux Commands, Web Servers

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Packt

    Tableau Prep Masterclass - Build and Automate Data Flows

    Skills you'll gain: Data Transformation, Data Wrangling, Data Manipulation, Data Integration, Data Preprocessing, Data Cleansing, Data Analysis, Tableau Software, Data Pipelines, Exploratory Data Analysis, Dashboard, Dataflow, Pivot Tables And Charts, Data Validation

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Create Professional Designs Using Canva

    Skills you'll gain: Canva (Software), Presentations, Photo Editing, Social Media Content, Content Creation, Design, Graphic and Visual Design, Infographics, Video Editing, Branding, Marketing Materials, Layout Design, Animations

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    S

    Starweaver

    Customer Relationship Management

    Skills you'll gain: Loyalty Programs, Customer Relationship Management (CRM) Software, Customer Retention, Customer Success Management, Sales Management, Marketing Automation, Marketing Strategies, Business Development, Performance Management, Performance Measurement, Data-Driven Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
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    268 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Excel

    Skills you'll gain: Excel Macros, Prompt Engineering, Microsoft Excel, Data Cleansing, Excel Formulas, Pivot Tables And Charts, Microsoft Copilot, Dashboard, Forecasting, Data Presentation, Data Storytelling, Data Processing, Data Visualization Software, Data Manipulation, Data Visualization, Data Preprocessing, Data Quality, Statistical Analysis, Data Transformation, Data Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    400 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • U

    University of Illinois at Urbana-Champaign

    Master of Science in Management | iMSM

    Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand

    Earn a degree

    Degree · 1 - 4 Years

  • Status: New
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    C

    Coursera

    Market Research Data Analysis and Governance with R

    Beginner · Course · 1 - 3 Months

  • Status: New
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    M

    Microsoft

    Healthcare Data Management, Security, and Compliance

    Skills you'll gain: Data Governance, Health Information Management, Cloud Security, Health Care, Data Architecture, Identity and Access Management, Real Time Data, Scalability, Health Care Procedure and Regulation, Medical Records, Data Management, Data Sharing, Clinical Data Management, Microsoft Azure, Role-Based Access Control (RBAC), Regulatory Compliance, Information Privacy, Interoperability, Security Management, Encryption

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    C

    Coursera

    Transform, Analyze, and Optimize Your Data

    Skills you'll gain: Data Transformation, Operational Databases, Database Management, Azure Synapse Analytics, Database Design, Data Wrangling, Data Architecture, Apache Cassandra, Apache Hive, Amazon Redshift

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Introduction to Business

    Skills you'll gain: Search Engine Marketing, Business Strategy, Keyword Research, Digital Marketing, Organizational Leadership, Online Advertising, Search Engine Optimization, Business Planning, Content Marketing, Accountability, Cash Flow Forecasting, Business Management, Leadership and Management, Social Media Strategy, Social Media, Team Leadership, Web Analytics and SEO, Strategic Planning, Banking, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
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    802 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Ethical Selling and Market Adaptation: Microsoft
  • Visual Elements of User Interface Design: California Institute of the Arts
  • Data Engineering Workflow Orchestration with Airflow: Edureka
  • Tableau Prep Masterclass - Build and Automate Data Flows: Packt
  • Create Professional Designs Using Canva: EDUCBA
  • Customer Relationship Management: Starweaver
  • Microsoft Excel: Microsoft
  • Master of Science in Management | iMSM: University of Illinois at Urbana-Champaign
  • Market Research Data Analysis and Governance with R: Coursera
  • Healthcare Data Management, Security, and Compliance: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

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Professional Certificates

  • Google AI Certificate
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  • Google Data Analytics Certificate
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  • Google UX Design Certificate
  • IBM AI Engineering Certificate
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