Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

The State University of New York
Skills you'll gain: Cyber Threat Intelligence, Cyber Security Policies, Cybersecurity, International Relations, Cyber Governance, Network Infrastructure, Conflict Management, Security Management, Political Sciences, Media and Communications, Psychology
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer Relationship Building, Customer Service, Consumer Behaviour, User Feedback, Marketing Strategies, Service Improvement, Personalized Service, Strategic Marketing
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research
Beginner · Course · 1 - 4 Weeks

Yonsei University
Skills you'll gain: Apache Spark, Big Data, SPSS, Analytics, Real Time Data, Apache Hadoop, Data Processing, Business Analytics, Statistical Analysis, Data Analysis Software, Business Strategy, Market Share, Distributed Computing, Scalability
Beginner · Course · 1 - 3 Months

DeepLearning.AI
Skills you'll gain: Natural Language Processing, Markov Model, Embeddings, Text Mining, Data Preprocessing, Artificial Neural Networks, Machine Learning Methods, Algorithms, Statistical Modeling, Probability & Statistics
Intermediate · Course · 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Algorithms, Network Routing, Network Model, Graph Theory, Operations Research, Theoretical Computer Science, Network Analysis, Data Structures, Computational Thinking, Linear Algebra, Computer Science, Big Data, Python Programming, Programming Principles, Computational Logic, Probability & Statistics
Advanced · Course · 1 - 3 Months

Rice University
Skills you'll gain: Data Manipulation, File I/O, Data Structures, Scripting, Data Import/Export, Data Analysis, Python Programming, Data Storage
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Sales Strategy, Sales Management, Case Studies, Sales Process, Strategic Marketing, Sales Development, Business Strategies, Business Analysis, Competitive Analysis, Market Analysis, Peer Review
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Video Editing, Social Media Content, Social Media, Instagram, Social Media Marketing, Social Media Management, Facebook, Content Creation, Advertising, Animations, Graphic Design, Graphic and Visual Design, User Accounts
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Data Visualization, Business Analytics, Data Visualization Software, Business Intelligence, Analytical Skills, Exploratory Data Analysis, Data Quality, Data Analysis, Data-Driven Decision-Making, Extract, Transform, Load, Analytics, Data Manipulation, Pandas (Python Package), Data Cleansing, Data Processing, SQL, Python Programming, Relational Databases
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Target Audience, Advertising Campaigns, Marketing Budgets, Advertising, Social Media Management, Social Media, Budget Management, Social Media Marketing, Digital Advertising, Social Media Campaigns
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Power BI, Dashboard, No-Code Development, Data Visualization, Power Apps Component Framework, Business Intelligence, Business Process Automation, Application Development, Data Integration, Performance Analysis, Application Design, Automation, Data Security, Data Store, Business Process, Computing Platforms, Microsoft Teams, Data Analysis Software
Beginner · Specialization · 1 - 3 Months