Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Financial Forecasting, Power BI, Model Evaluation, Marketing Budgets, Sales Strategy, Predictive Modeling, Forecasting, Data-Driven Decision-Making, Case Studies, Interactive Data Visualization, Business Modeling, Business Intelligence
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Threat Modeling, Feature Engineering, Anomaly Detection, Data Visualization, Data Presentation, MLOps (Machine Learning Operations), Agentic Workflows, AI Security, A/B Testing, Open Web Application Security Project (OWASP), Software Engineering, Data Ethics, Responsible AI, Technical Communication, Security Testing, Security Requirements Analysis, Agentic systems, Continuous Monitoring, CI/CD, Reinforcement Learning
Intermediate · Professional Certificate · 3 - 6 Months
Arizona State University
Skills you'll gain: Business Ethics, Sales Presentations, Meeting Facilitation, Graphic Design, English Language, Brainstorming, Negotiation, Purchasing, Verbal Communication Skills, Business Writing, Presentations, Product Planning, Telephone Skills, Marketing Materials, Business Communication, Advertising, Business Planning, Financial Analysis, Communication, Marketing
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Pivot Tables And Charts, Correlation Analysis, Data Import/Export, Microsoft Excel, Business Communication, Data Presentation, Data Analysis, Sales Management, Sales, Statistics, Data Transformation
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Business Development, Strategic Partnership, B2B Sales, New Business Development, Sales Pipelines, Growth Strategies, Market Opportunities, Sales Process, Direct Selling, Sales Management, Brand Awareness, Market Analysis, Market Research
Intermediate · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Influencing, Persuasive Communication, Leadership, Professional Networking, Initiative and Leadership, Relationship Building, Public Speaking, Decision Making, Negotiation, People Development, Social Skills, Organizational Structure
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Manipulation, Statistical Analysis, R (Software), Ggplot2, R Programming, Data Visualization Software, Data Science, Data Preprocessing, Probability & Statistics, Data Analysis, Statistics, Statistical Modeling, Regression Analysis, Data-Driven Decision-Making, Machine Learning, Descriptive Statistics, Probability Distribution, Time Series Analysis and Forecasting
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Visualization, Tableau Software, Dashboard, Data Storytelling, Data Analysis, Data Visualization Software, Trend Analysis, Data Cleansing, Data Preprocessing, R (Software), R Programming, Time Series Analysis and Forecasting, Spatial Analysis, Forecasting, Data Manipulation
Beginner · Course · 1 - 3 Months

University of Pittsburgh
Skills you'll gain: Apache Hadoop, Cloud Computing, Apache Spark, Web Services, Cloud Services, Cloud Computing Architecture, Cloud Infrastructure, PySpark, Cloud Applications, Cloud Platforms, Data Pipelines, Google Cloud Platform, Distributed Computing, Data Processing, Cloud Storage, Docker (Software), Virtualization, Containerization, Restful API, Data Architecture
Build toward a degree
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: SQL, Database Management, Database Design, Database Architecture and Administration, Query Languages, Databases, Data Manipulation, Performance Tuning, Data Integrity
Beginner · Specialization · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Spreadsheet Software, Financial Modeling, Regression Analysis, Excel Formulas, Business Modeling, Simulation and Simulation Software, Operations Research, Microsoft Excel, Google Sheets, Probability Distribution, Analysis, Forecasting, Predictive Analytics, Risk Analysis, Statistical Methods, Data Analysis Software, Process Optimization, Decision Tree Learning
Mixed · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Digital Media Strategy, Marketing, Social Network Analysis, Global Marketing, Content Performance Analysis, Customer Engagement
Beginner · Course · 1 - 3 Months