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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


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    Simplilearn

    Generative AI in Product Development Training

    Skills you'll gain: AI Product Strategy, Generative AI, Miro AI, Product Lifecycle Management, Marketing Materials, Product Roadmaps, Go To Market Strategy, ChatGPT, Product Improvement, Marketing Collateral, Copywriting, User Feedback, Competitive Analysis, Customer Insights, Market Research, Marketing Strategies, Strategic Thinking, Market Intelligence

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Brand Equity, Analytics & Marketing Intelligence

    Skills you'll gain: Brand Awareness, Pivot Tables And Charts, Market Intelligence, Surveys, Marketing Analytics, Branding, Dashboard Creation, Google Analytics, Looker (Software), Business Intelligence, Stakeholder Communications, Market Research, Key Performance Indicators (KPIs), Financial Forecasting, Data Storytelling, Tableau Software, Power BI, Forecasting, Regression Analysis, SQL

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    GenAI for Sales Proposals and Presentations

    Skills you'll gain: AI Personalization, Proposal Writing, Sales Presentations, Proposal Development, Sales Presentation, Sales Strategy, Storytelling, Presentations, Data Storytelling, Sales Process, Market Research, Anthropic Claude, Microsoft PowerPoint, AI Integrations

    Beginner · Course · 1 - 4 Weeks

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    Starweaver

    ChatGPT (and other AI) for Product Management & Innovation

    Skills you'll gain: AI Enablement, Customer Insights, Innovation, Customer Analysis, Artificial Intelligence, Business Modeling

    Intermediate · Course · 1 - 4 Weeks

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    Nestlé

    Nestlé's Introduction to Marketing - with Abigail Laursen

    Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Market Opportunities, Marketing, Product Development, Brand Marketing, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Strategic Marketing, Marketing Planning, Marketing Analytics, Communication Planning, Marketing Communications, Branding, Media Strategy, Consumer Behaviour, Marketing Strategy and Techniques

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    Rating, 4.4 out of 5 stars
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    12 reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Elevate Team Productivity with Crew AI

    Skills you'll gain: CrewAI, AI Orchestration, AI Workflows, Agentic Workflows, Workflow Management, Generative AI Agents, AI Integrations, Business Process Automation, Tool Calling, Automation, LLM Application, Agentic systems, Decision Making, Process Improvement, Customer Service

    4.8
    Rating, 4.8 out of 5 stars
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    27 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    RFIs: Distinguish, Apply, and Win

    Skills you'll gain: Procurement, Strategic Sourcing, Supplier Relationship Management, Purchasing, Bidding, Standard Operating Procedure, Record Keeping, Business Writing, Strategic Decision-Making, Decision Making, Data Compilation, File Management

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Design Impactful Dashboards: Visualize and Evaluate Data

    Skills you'll gain: Dashboard, Data Synthesis, Usability Testing, Dashboard Creation, Data Integration, Usability, Data Presentation, Market Research, User Feedback, Interactive Data Visualization, Looker (Software), Data Visualization, Product Improvement, Tableau Software, Peer Review, User Centered Design, Grafana, Driving engagement, Graphic and Visual Design

    Beginner · Course · 1 - 4 Weeks

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    Kennesaw State University

    Social Media & Marketing - Jagdish Sheth

    Skills you'll gain: Marketing, MarTech, Marketing Management, Social Media Marketing, Marketing Strategies, Digital Transformation, Content Marketing, Brand Marketing, Consumer Behaviour, Brand Management, Digital Marketing, Social Media, Social Media Strategy, Branding, Digital Media Strategy, Brand Awareness, Market Dynamics, Online Advertising, Digital Advertising, E-Commerce

    Beginner · Course · 1 - 4 Weeks

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    Arizona State University

    商务英语课程:市场与营销英语 Marketing & Sales

    Skills you'll gain: Sales Presentation, Sales Presentations, Communication, Marketing Materials, Business Writing, English Language, Selling Techniques, Business Communication, Employee Surveys, Marketing Design, Concision, Brainstorming, Presentations, Promotional Materials, Marketing Budgets, Marketing, Advertising, Persuasive Communication, Marketing Communications, Product Planning

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    Rating, 5 out of 5 stars
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    8 reviews

    Intermediate · Course · 1 - 3 Months

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    LearnKartS

    ChatGPT for Work & Career Productivity

    Skills you'll gain: ChatGPT, No-Code Development, Email Automation, AI literacy, Productivity, Data-Driven Decision-Making, LLM Application, Internal Communications, AI Workflows, Professional Development, Prompt Engineering, Business Writing, Workflow Management, Presentations, Taking Meeting Minutes

    Beginner · Course · 1 - 3 Months

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    Coursera

    Design Smart Surveys with Skip Logic

    Skills you'll gain: Surveys, Survey Creation, User Feedback, Case Studies, Data Quality, Research Design, User Research, Data Collection, Qualitative Research

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • Generative AI in Product Development Training: Simplilearn
  • Brand Equity, Analytics & Marketing Intelligence: Coursera
  • GenAI for Sales Proposals and Presentations: Coursera
  • ChatGPT (and other AI) for Product Management & Innovation: Starweaver
  • Nestlé's Introduction to Marketing - with Abigail Laursen: Nestlé
  • Elevate Team Productivity with Crew AI: Coursera
  • RFIs: Distinguish, Apply, and Win: Coursera
  • Design Impactful Dashboards: Visualize and Evaluate Data: Coursera
  • Social Media & Marketing - Jagdish Sheth: Kennesaw State University
  • 商务英语课程:市场与营销英语 Marketing & Sales: Arizona State University

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
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Digital Marketing (13)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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