• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    No-Code Data Science and Machine Learning

    Skills you'll gain: Model Evaluation, Data Analysis, Classification Algorithms, Data Collection, Data Cleansing, Image Analysis, Model Deployment, Regression Analysis, No-Code Development, Machine Learning Software, Data Analysis Software, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Machine Learning Methods, Data Science, Exploratory Data Analysis, Machine Learning Algorithms, Artificial Intelligence, Data Processing, Natural Language Processing

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Vision Datasets: Augment and Analyze

    Skills you'll gain: Transfer Learning, Computer Vision, Image Analysis, Data Cleansing, Data Pipelines, Data Transformation, Data Manipulation, Exploratory Data Analysis, Artificial Intelligence and Machine Learning (AI/ML)

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Build a Full Website using WordPress

    Skills you'll gain: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Web Development, Blogs, Social Media, Content Management, Marketing, Design, Computer Science

    4.4
    Rating, 4.4 out of 5 stars
    ·
    4.3K reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Analyze Capital Markets Using Economic and Valuation Models

    Skills you'll gain: Financial Market, Equities, Capital Markets, Economics, Investment Management, Business Valuation, Market Analysis, Portfolio Management, Financial Analysis, Market Dynamics, Econometrics, Analysis, Forecasting, Asset Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Salesforce Agentforce: Introduction to Agentforce Platform

    Skills you'll gain: Prompt Patterns, Salesforce, Artificial Intelligence, Generative AI Agents, Agentic systems, Customer Relationship Management (CRM) Software

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Apply AI & Machine Learning to Financial Forecasting

    Skills you'll gain: Financial Forecasting, Feature Engineering, Model Evaluation, Applied Machine Learning, Forecasting, Machine Learning, Predictive Modeling, Financial Modeling, Generative AI, Time Series Analysis and Forecasting, Regression Analysis, Data Preprocessing, Credit Risk, Portfolio Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    SQL at Scale: Querying, Transforming, and Governing

    Skills you'll gain: Root Cause Analysis, Data Quality, Data Management, Azure Synapse Analytics, Data Validation, Data Integrity, Data Security, SQL, Quality Assurance, Data Pipelines, Data Transformation, Extract, Transform, Load, Time Series Analysis and Forecasting, Data Governance, Database Development, Security Management, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Query Languages, Performance Tuning, Automation

    Advanced · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Automate Financial Insights with AI Tools & Dashboards

    Skills you'll gain: Dashboard, Real Time Data, Power BI, Extract, Transform, Load, Tableau Software, Financial Data, Financial Forecasting, Data Pipelines, Business Intelligence, Cloud Deployment, Large Language Modeling, Governance, Automation, Cloud Computing, Workflow Management, Application Programming Interface (API), Applied Machine Learning

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Segment Your Audience

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Psychology in the Age of GenAI: The Human Mind and Behavior

    Skills you'll gain: Empathy, ChatGPT, Active Listening, Data Ethics, Decision Making, Stress Management, Mindfulness, Consumer Behaviour, Responsible AI, Emotional Intelligence, Goal Setting, Prompt Engineering, Health And Wellness Coaching, Human Computer Interaction, Artificial Intelligence, Critical Thinking, Data Analysis, Communication, Psychology, Generative AI

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Transform Data: Cleanse, Encode, Validate

    Skills you'll gain: Data Cleansing, Data Transformation, Data Preprocessing, Data Wrangling, Data Quality, Data Manipulation, Feature Engineering, Data Validation, Pandas (Python Package), Predictive Modeling, Exploratory Data Analysis, Quality Assurance, Descriptive Analytics, Technical Documentation

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Introduction to CRM with HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Development, Customer Communications Management, Sales Pipelines, Dashboard, Data Management, Customer Service, Marketing, Sales Operations, Team Oriented

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1K reviews

    Beginner · Guided Project · Less Than 2 Hours

1…117118119…469

In summary, here are 10 of our most popular marketing analytics courses

  • No-Code Data Science and Machine Learning: Edureka
  • Optimize Vision Datasets: Augment and Analyze: Coursera
  • Build a Full Website using WordPress: Coursera
  • Analyze Capital Markets Using Economic and Valuation Models: EDUCBA
  • Salesforce Agentforce: Introduction to Agentforce Platform: Edureka
  • Apply AI & Machine Learning to Financial Forecasting: Board Infinity
  • SQL at Scale: Querying, Transforming, and Governing: Coursera
  • Automate Financial Insights with AI Tools & Dashboards: Board Infinity
  • Segment Your Audience: Coursera
  • Psychology in the Age of GenAI: The Human Mind and Behavior: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok