• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Entrepreneurship I: Laying the Foundation

    Skills you'll gain: Entrepreneurship, Value Propositions, Fundraising and Crowdsourcing, Business Development, Business Modeling, Market Opportunities, Team Building, Market Analysis, Strategic Planning, Resource Management, Customer Analysis, Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Clinical Data Science

    Skills you'll gain: Tidyverse (R Package), Clinical Data Management, Extract, Transform, Load, Data Modeling, Clinical Research, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Medical Privacy, Data Manipulation, Predictive Modeling, Database Design, Google Cloud Platform, Intensive Care Unit, Data Ethics, Data Quality, Natural Language Processing, Bioinformatics, Informatics, Text Mining, Clinical Informatics, R Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    489 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    Water Resources Management and Policy

    Skills you'll gain: Water Resources, Water Resource Management, Water Sustainability, Natural Resource Management, Environmental Laws, Environmental Policy, Governance, International Relations, Policy Analysis, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Supply Chain Excellence

    Skills you'll gain: Logistics, Logistics Management, Supply Chain Management, Manufacturing Operations, Strategic Sourcing, Operations Management, Warehouse Management, Forecasting, Supply Chain Planning, Business Operations, Materials Management, Financial Statements, Supply Chain, Inventory Management System, Transportation Management, Procurement, Supply Chain Systems, Case Studies, Cash Flows, Warehouse Operations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    630 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    C

    Caltech

    The Evolving Universe

    Skills you'll gain: Physical Science, Physics, General Science and Research, Systems Of Measurement, Mathematical Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    841 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Software Developer Career Guide and Interview Preparation

    Skills you'll gain: Engineering Software, Software Development, Interviewing Skills, Software Engineering, Relationship Building, Professional Development, Application Development, Professionalism, Verbal Communication Skills, Problem Solving, Communication, Back-End Web Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    365 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Engagement & Nurture Marketing Strategies

    Skills you'll gain: Blogs, Social Media Marketing, Marketing Strategies, Social Media Strategy, Social Media, Content Marketing, Marketing Effectiveness, Strategic Marketing, Digital Media Strategy, Target Market, Drive Engagement, Customer Engagement, Content Creation, Multimedia, Writing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Technion - Israel Institute of Technology

    Cracking the Creativity Code: Discovering Ideas

    Skills you'll gain: Ideation, Brainstorming, Innovation, Creative Problem-Solving, Creative Thinking, Creativity, Operations Management, Resourcefulness, Thought Leadership, Problem Solving, Strategic Thinking, Visionary, Curiosity, Solution Delivery, Presentations, Persistence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Arts and Culture Strategy

    Skills you'll gain: Risk Management, Organizational Structure, Organizational Strategy, Strategic Leadership, Art History, Organizational Effectiveness, Customer Analysis, Market Opportunities, Organizational Leadership, Strategic Communication, Stakeholder Communications, Liberal Arts, Fundraising, Target Audience, Value Propositions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    233 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Basic Data Descriptors, Statistical Distributions, and Application to Business Decisions

    Skills you'll gain: Statistics, Descriptive Statistics, Probability & Statistics, Probability Distribution, Business Analytics, Microsoft Excel, Data Analysis, Statistical Analysis, Box Plots, Sampling (Statistics), Correlation Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.7K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tsinghua University

    Learn English

    Skills you'll gain: Intercultural Competence, Cultural Diversity, Mental Health, Learning Strategies, Culture, Emotional Intelligence, Liberal Arts, English Language, Social Sciences, Literacy, Language Learning, Economics, Interpersonal Communications, Empathy, Psychology, Writing, Research, Business Management, Communication Strategies, Oral Comprehension

    4.3
    Rating, 4.3 out of 5 stars
    ·
    994 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Ancient Philosophy: Aristotle and His Successors

    Skills you'll gain: Ancient History, Liberal Arts, Ethical Standards And Conduct, Research, European History, World History, Anthropology, Political Sciences, Psychology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    776 reviews

    Mixed · Course · 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…111112113…375

In summary, here are 10 of our most popular market research courses

  • Entrepreneurship I: Laying the Foundation: University of Illinois Urbana-Champaign
  • Clinical Data Science: University of Colorado System
  • Water Resources Management and Policy: University of Geneva
  • Supply Chain Excellence: Rutgers the State University of New Jersey
  • The Evolving Universe: Caltech
  • Software Developer Career Guide and Interview Preparation: IBM
  • Engagement & Nurture Marketing Strategies: Northwestern University
  • Cracking the Creativity Code: Discovering Ideas: Technion - Israel Institute of Technology
  • Arts and Culture Strategy: University of Pennsylvania
  • Basic Data Descriptors, Statistical Distributions, and Application to Business Decisions: Rice University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok