• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Content Marketing

Content Marketing Courses

Content marketing courses can help you learn SEO strategies, audience engagement techniques, content creation, and analytics. You can build skills in crafting compelling narratives, optimizing content for search engines, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, HubSpot, and social media management platforms, showing how these resources can enhance your content strategy and track performance.


More to explore:

Popular Content Marketing Courses and Certifications


  • C

    Coursera

    Analyze Website Visitors with Google Analytics Segments

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    124 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    L

    Lund University

    AI & Law

    Skills you'll gain: Legal Technology, Law, Regulation, and Compliance, Responsible AI, Artificial Intelligence, Legal Risk, Labor Law, Intellectual Property, Governance, Criminal Investigation and Forensics, Health Care Procedure and Regulation, Public Administration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    758 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a services customer satisfaction process

    Skills you'll gain: Customer Service, Customer experience strategy (CX), Customer Analysis, Process Mapping, Customer Insights, Process Design, Customer Support, Cross-Channel Marketing, Marketing Operations, Business Process, Web Analytics, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    41 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Get started with Mailchimp

    Skills you'll gain: Email Marketing, Campaign Management, Lead Generation, Marketing Automation, Marketing Materials, Registration, Dashboard

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Predictive Modeling and Analytics

    Skills you'll gain: Predictive Analytics, Logistic Regression, Exploratory Data Analysis, Data Visualization, Data Modeling, Business Analytics, Data Analysis, Statistical Modeling, Regression Analysis, Data Preprocessing, Supervised Learning, Decision Tree Learning, Data Cleansing, Artificial Neural Networks

    3.6
    Rating, 3.6 out of 5 stars
    ·
    604 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Six Sigma Advanced Improve and Control Phases

    Skills you'll gain: Statistical Process Controls, Root Cause Analysis, Lean Methodologies, Process Capability, Quality Control, Six Sigma Methodology, Process Analysis, Lean Six Sigma, Process Improvement, Continuous Improvement Process, Operational Efficiency, Waste Minimization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    783 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Digital Competition in Financial Services

    Skills you'll gain: Technology Strategies, FinTech, Digital Transformation, Business Technologies, Financial Services, Financial Regulation, Business Strategies, Market Dynamics, Competitive Analysis, Business Modeling, Innovation, Governance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Hacer negocios en América Latina

    Skills you'll gain: Social Studies, Business Strategy, Innovation, International Finance, Financial Market, Global Marketing, World History, Economics, Business Economics, Business Development, Economic Development, Entrepreneurship, Corporate Sustainability, Socioeconomics, Business Ethics, Strategic Partnership, New Business Development, Sustainable Business, Corporate Strategy, Business Modeling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    495 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Peking University

    真格—北大在线创业课堂

    Skills you'll gain: Business Planning, Team Building, Business Modeling, Entrepreneurship, Marketing, Entrepreneurial Finance, Fundraising and Crowdsourcing, Marketing Strategies, Business Writing, Business Development, Business Valuation, Proposal Development, Business Strategy, Commercial Laws, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    180 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Using Video in Social Media Posts with Canva

    Skills you'll gain: Canva (Software), Photo/Video Production and Technology, Video Production, Content Creation, Social Media, User Accounts, Design, Creativity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    191 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    Product Management: Capstone Project

    Skills you'll gain: Usability Testing, Product Lifecycle Management, Product Management, Product Testing, Product Roadmaps, Agile Product Development, Product Development, New Product Development, Portfolio Management, Market Analysis, Product Requirements, Business Strategy, Demand Generation, Product Strategy, Market Intelligence, Marketing Planning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    80 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Gestão de Marca & Crise de Imagem

    Skills you'll gain: Crisis Management, Decision Making, Brand Management, Branding, Marketing Communications, Corporate Communications, Brand Strategy, Public Relations, Communication, Communication Strategies, Management Information Systems, Auditing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    90 reviews

    Intermediate · Course · 1 - 3 Months

1…110111112…315

In summary, here are 10 of our most popular content marketing courses

  • Analyze Website Visitors with Google Analytics Segments: Coursera
  • AI & Law : Lund University
  • Create a services customer satisfaction process: Coursera
  • Get started with Mailchimp: Coursera
  • Predictive Modeling and Analytics : University of Colorado Boulder
  • Six Sigma Advanced Improve and Control Phases: Kennesaw State University
  • Digital Competition in Financial Services: Copenhagen Business School
  • Hacer negocios en América Latina: Tecnológico de Monterrey
  • 真格—北大在线创业课堂: Peking University
  • Using Video in Social Media Posts with Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok