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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
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    Coursera

    Trace and Fix Data Anomalies

    Skills you'll gain: Data Quality, Extract, Transform, Load, Anomaly Detection, Data Pipelines, Data Validation, Data Integrity, Dependency Analysis, Data Transformation, Data Processing, Dashboard, SQL

    Beginner · Course · 1 - 4 Weeks

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    Microsoft

    Negotiation and Ethical Practices in Account Management

    Advanced · Course · 1 - 4 Weeks

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    Coursera

    Psychology in the Age of GenAI: The Human Mind and Behavior

    Skills you'll gain: Empathy, ChatGPT, Active Listening, Data Ethics, Decision Making, Stress Management, Mindfulness, Consumer Behaviour, Responsible AI, Emotional Intelligence, Goal Setting, Prompt Engineering, Health And Wellness Coaching, Human Computer Interaction, Artificial Intelligence, Critical Thinking, Data Analysis, Communication, Psychology, Generative AI

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Transform Data: Cleanse, Encode, Validate

    Skills you'll gain: Data Cleansing, Data Transformation, Data Preprocessing, Data Wrangling, Data Quality, Data Manipulation, Feature Engineering, Data Validation, Pandas (Python Package), Predictive Modeling, Exploratory Data Analysis, Quality Assurance, Descriptive Analytics, Technical Documentation

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Analyze Financial Data: Reconciliation Fast

    Skills you'll gain: Reconciliation, Financial Data, Financial Reporting, Financial Analysis, Variance Analysis, General Ledger, Financial Acumen, Data Analysis, Pivot Tables And Charts, Business Reporting, Analytical Skills, Spreadsheet Software, Data Validation, Profit and Loss (P&L) Management, Data Integrity, Data Warehousing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Johns Hopkins University

    Introduction to Genomic Technologies

    Skills you'll gain: Bioinformatics, Data Science, Molecular Biology, Data Analysis, Computer Science, Statistical Analysis, Computational Thinking, Biostatistics, Statistics, Software Engineering, Algorithms, Biology

    4.6
    Rating, 4.6 out of 5 stars
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    4.9K reviews

    Mixed · Course · 1 - 4 Weeks

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    DeepLearning.AI

    AI for Medicine

    Skills you'll gain: Model Evaluation, Deep Learning, Statistical Analysis, Clinical Trials, Data Preprocessing, Risk Modeling, Treatment Planning, Data Analysis, Convolutional Neural Networks, Decision Tree Learning, Predictive Modeling, Feature Engineering, Patient Treatment, Image Analysis, Applied Machine Learning, AI Personalization, Diagnostic Radiology, Machine Learning, Random Forest Algorithm, Forecasting

    4.7
    Rating, 4.7 out of 5 stars
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    2.5K reviews

    Intermediate · Specialization · 1 - 3 Months

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    EDUCBA

    Analyze Business Data Using Tableau for Decision Making

    Skills you'll gain: Tableau Software, Business Intelligence, Interactive Data Visualization, Business Analytics, Data Storytelling, Data Visualization Software, Dashboard, Data Analysis, Forecasting, Data Preprocessing, Data Manipulation, Trend Analysis, Data Architecture

    Beginner · Course · 1 - 3 Months

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    Coursera

    Data Modeling and Lakehouse Architecture with SQL

    Skills you'll gain: Star Schema, Data Modeling, Data Architecture, Database Design, Data Lakes, Data Warehousing, SQL, Data Mart, Data Pipelines, Data Integrity, Semantic Web, Business Metrics, Performance Tuning, Dimensionality Reduction, Resource Utilization, Issue Tracking

    Advanced · Course · 3 - 6 Months

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    Coursera

    Start Neural Networks Advanced Model Architectures

    Skills you'll gain: Model Evaluation, Keras (Neural Network Library), Technical Documentation, Artificial Neural Networks, PyTorch (Machine Learning Library), Deep Learning, Data Analysis, Applied Machine Learning, Network Architecture, Supervised Learning

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Fundação Instituto de Administração

    Strategic Sales Management

    Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales Enablement, Sales Training, Case Studies, Sales, Business Planning, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Market Intelligence, Product Planning, Competitive Intelligence, Business Marketing, Customer Relationship Building, Sales Development, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
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    530 reviews

    Intermediate · Specialization · 3 - 6 Months

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    EDUCBA

    Create Professional Designs Using Canva

    Skills you'll gain: Canva (Software), Presentations, Photo Editing, Social Media Content, Content Creation, Design, Graphic and Visual Design, Infographics, Video Editing, Branding, Marketing Materials, Layout Design, Animations

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Trace and Fix Data Anomalies: Coursera
  • Negotiation and Ethical Practices in Account Management: Microsoft
  • Psychology in the Age of GenAI: The Human Mind and Behavior: Coursera
  • Transform Data: Cleanse, Encode, Validate: Coursera
  • Analyze Financial Data: Reconciliation Fast: Coursera
  • Introduction to Genomic Technologies: Johns Hopkins University
  • AI for Medicine: DeepLearning.AI
  • Analyze Business Data Using Tableau for Decision Making: EDUCBA
  • Data Modeling and Lakehouse Architecture with SQL: Coursera
  • Start Neural Networks Advanced Model Architectures: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Social Media Marketing (9)
Brand Management (7)

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