• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    The University of Sydney

    Academic Skills for University Success: Capstone

    Skills you'll gain: Critical Thinking, Research, Problem Solving, Ethical Standards And Conduct, Research Methodologies, Verbal Communication Skills, Writing, Creative Problem-Solving, Brainstorming, Complex Problem Solving, Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.9K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Minnesota

    Introduction to Human Behavioral Genetics

    Skills you'll gain: Human Development, Healthcare Ethics, Social Studies, Psychology, Medical Science and Research, Molecular Biology, Research Methodologies, Research Design, Biology, Mental Health Diseases and Disorders

    4.8
    Rating, 4.8 out of 5 stars
    ·
    604 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Create a Customer Satisfaction Survey in Qualtrics

    Skills you'll gain: Customer Insights, Customer Analysis, Employee Surveys, User Feedback, Customer experience improvement, Market Research, Branding, Advertising, Public Relations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Virginia

    Design Thinking for the Greater Good: Innovation in the Social Sector

    Skills you'll gain: Design Thinking, Stakeholder Engagement, Innovation, Prototyping, Brainstorming, Storytelling, Human Centered Design, Social Impact, Ideation, Creativity, Customer experience improvement, Service Design, Design Research, Process Mapping, User Experience, Problem Solving, Complex Problem Solving, Qualitative Research, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    422 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta iOS UI Development

    Skills you'll gain: iOS Development, Apple iOS, Apple Xcode, User Interface (UI), Mobile Development, Swift Programming, Unit Testing, User Interface (UI) Design, UI Components, Mobile Development Tools, Objective-C (Programming Language), Application Development, Data Structures, Programming Principles, Development Testing, Object Oriented Programming (OOP), Integrated Development Environments, Development Environment, Prototyping, Storyboarding

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Finance of Mergers and Acquisitions: Valuation and Pricing

    Skills you'll gain: Mergers & Acquisitions, Business Valuation, Private Equity, Financial Analysis, Financial Modeling, Corporate Finance, Corporate Strategy, Market Data, Cash Flows, Risk Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    308 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of California, Davis

    Wine Tasting: Sensory Techniques for Wine Analysis

    Skills you'll gain: Peer Review, Cultural Sensitivity, Analytical Skills, Detail Oriented, Verbal Communication Skills, Decision Making, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    542 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    New York University

    Machine Learning and Reinforcement Learning in Finance

    Skills you'll gain: Supervised Learning, Model Evaluation, Reinforcement Learning, Applied Machine Learning, Machine Learning, Statistical Methods, Dimensionality Reduction, Unsupervised Learning, Artificial Neural Networks, Decision Tree Learning, Predictive Modeling, Financial Trading, Financial Market, Derivatives, Scikit Learn (Machine Learning Library), Markov Model, Regression Analysis, Deep Learning, Market Liquidity, Tensorflow

    3.7
    Rating, 3.7 out of 5 stars
    ·
    820 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Success

    Skills you'll gain: Growth Mindedness, Personal Development, Optimism, Self-Awareness, Self-Motivation, Goal Setting, Adaptability, Strong Work Ethic, Cultural Diversity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Sports Performance Analytics

    Skills you'll gain: Logistic Regression, Forecasting, Statistical Methods, Regression Analysis, Plot (Graphics), Data Cleansing, Scikit Learn (Machine Learning Library), Supervised Learning, Data Processing, Statistical Hypothesis Testing, Sports Medicine, Correlation Analysis, Data Preprocessing, Applied Machine Learning, Injury Prevention, Athletic Training, Analytics, Data Analysis, Statistical Analysis, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    280 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Washington

    Essential Marketing Frameworks

    Skills you'll gain: Marketing Psychology, Market Analysis, Consumer Behaviour, Marketing, Market Research, Marketing Planning, Strategic Marketing, Marketing Strategies, Competitive Analysis, Target Audience, Proposal Development, Marketing Channel, Business-To-Consumer, Cross-Channel Marketing, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Investments I: Fundamentals of Performance Evaluation

    Skills you'll gain: Finance, Investments, Business Valuation, Portfolio Management, Financial Modeling, Financial Market, Equities, Return On Investment, Financial Analysis, Regression Analysis, Corporate Finance, Asset Management, Microsoft Excel, Risk Analysis, Performance Analysis, Cash Flows

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    926 reviews

    Intermediate · Course · 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…108109110…375

In summary, here are 10 of our most popular market research courses

  • Academic Skills for University Success: Capstone: The University of Sydney
  • Introduction to Human Behavioral Genetics: University of Minnesota
  • Create a Customer Satisfaction Survey in Qualtrics: Coursera
  • Design Thinking for the Greater Good: Innovation in the Social Sector: University of Virginia
  • Meta iOS UI Development: Meta
  • Finance of Mergers and Acquisitions: Valuation and Pricing: University of Illinois Urbana-Champaign
  • Wine Tasting: Sensory Techniques for Wine Analysis: University of California, Davis
  • Machine Learning and Reinforcement Learning in Finance: New York University
  • Success: University of Pennsylvania
  • Sports Performance Analytics: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok