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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
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    Coursera

    Automate Stakeholder Updates

    Skills you'll gain: Stakeholder Communications, Slack (Software), Stakeholder Engagement, Project Management Software, Email Automation, Stakeholder Analysis, AI Personalization, Project Coordination, Drive Engagement, Communication Strategies, Strategic Communication, Workflow Management, Customer Engagement, Automation

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Analyze Business Data Using Advanced Power BI Techniques

    Skills you'll gain: Data Modeling, Analytical Skills, Analysis, Data Management, Business Reporting, Data Manipulation, Security Awareness

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Indian School of Business

    Trading Strategies in Emerging Markets

    Skills you'll gain: Financial Statements, Peer Review, Financial Statement Analysis, Financial Trading, Balance Sheet, Portfolio Management, Income Statement, Data Collection, Market Liquidity, Investment Management, Financial Analysis, Performance Analysis, Project Design, Market Analysis, Financial Market, Accruals, Securities Trading, Market Trend, Market Dynamics, Performance Measurement

    4.2
    Rating, 4.2 out of 5 stars
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    2.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    DeepLearning.AI

    AI for Medicine

    Skills you'll gain: Model Evaluation, Deep Learning, Statistical Analysis, Clinical Trials, Data Preprocessing, Risk Modeling, Treatment Planning, Data Analysis, Convolutional Neural Networks, Decision Tree Learning, Predictive Modeling, Feature Engineering, Patient Treatment, Image Analysis, Applied Machine Learning, AI Personalization, Diagnostic Radiology, Machine Learning, Random Forest Algorithm, Forecasting

    4.7
    Rating, 4.7 out of 5 stars
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    2.5K reviews

    Intermediate · Specialization · 1 - 3 Months

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    Coursera

    Psychology in the Age of GenAI: The Human Mind and Behavior

    Skills you'll gain: Empathy, ChatGPT, Active Listening, Data Ethics, Decision Making, Stress Management, Mindfulness, Consumer Behaviour, Responsible AI, Emotional Intelligence, Goal Setting, Prompt Engineering, Health And Wellness Coaching, Human Computer Interaction, Artificial Intelligence, Critical Thinking, Data Analysis, Communication, Psychology, Generative AI

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
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    IE Business School

    Investigación de mercados y comportamiento del consumidor

    Skills you'll gain: Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Design, Market Data, Target Market, Experimentation, Decision Making, B2B Sales

    4.5
    Rating, 4.5 out of 5 stars
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    749 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    EDUCBA

    Analyze Business Data Using Tableau for Decision Making

    Skills you'll gain: Tableau Software, Business Intelligence, Interactive Data Visualization, Business Analytics, Data Storytelling, Data Visualization Software, Dashboard, Data Analysis, Forecasting, Data Preprocessing, Data Manipulation, Trend Analysis, Data Architecture

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
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    Microsoft

    Efficient Workflows and Sales Operations

    Skills you'll gain: Email Automation, Sales Process, Calendar Management, Microsoft Copilot, Business Process Automation, Sales Management, Sales Strategy, Automation, AI Enablement, Scheduling, Workflow Management, Prioritization, Operational Efficiency, Continuous Improvement Process, Data Security, Quality Assurance, Performance Measurement

    Advanced · Course · 1 - 4 Weeks

  • Status: New
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    EDUCBA

    Apply Google Ads for Campaign Setup and Optimization

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Advertising Campaigns, Performance marketing, Data-Driven Decision-Making, Campaign Management, Digital Advertising, Performance Analysis, Search Engine Marketing, Keyword Research, Marketing Planning, Account Management, Copywriting, Quality Assessment

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Arizona State University

    Professional Skills: Information Gathering and Vetting

    Skills you'll gain: Data Storytelling, Analytical Skills, Data Analysis, Business Research, Data Literacy, Investigation, Critical Thinking, Data Strategy, Data-Driven Decision-Making, Presentations, Problem Solving, Persuasive Communication, Testability

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    SQL at Scale: Querying, Transforming, and Governing

    Skills you'll gain: Root Cause Analysis, Data Quality, Data Management, Azure Synapse Analytics, Data Validation, Data Integrity, Data Security, SQL, Quality Assurance, Data Pipelines, Data Transformation, Extract, Transform, Load, Time Series Analysis and Forecasting, Data Governance, Database Development, Security Management, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Query Languages, Performance Tuning, Automation

    Advanced · Specialization · 3 - 6 Months

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    Coursera

    Introduction to CRM with HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Development, Customer Communications Management, Sales Pipelines, Dashboard, Data Management, Customer Service, Marketing, Sales Operations, Team Oriented

    4.6
    Rating, 4.6 out of 5 stars
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    1K reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Automate Stakeholder Updates: Coursera
  • Analyze Business Data Using Advanced Power BI Techniques: EDUCBA
  • Trading Strategies in Emerging Markets: Indian School of Business
  • AI for Medicine: DeepLearning.AI
  • Psychology in the Age of GenAI: The Human Mind and Behavior: Coursera
  • Investigación de mercados y comportamiento del consumidor: IE Business School
  • Analyze Business Data Using Tableau for Decision Making: EDUCBA
  • Efficient Workflows and Sales Operations: Microsoft
  • Apply Google Ads for Campaign Setup and Optimization: EDUCBA
  • Professional Skills: Information Gathering and Vetting: Arizona State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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